Ua hoʻomaka ʻo Alaska Airlines a me ka mea hoʻolālā kiʻi ʻo Luly Yang i kahi hōʻiliʻili ʻaʻahu i hoʻolālā ʻia i kēia lā. Ma kahi hōʻike kiʻi ʻoniʻoni i kēia ahiahi ma loko o ka hangar Sea-Tac o Alaska, ua hele nā hiʻohiʻona limahana i ke ala holo, e hōʻike ana ma luna o 90 mau lole a me nā lako i nā tausani o nā limahana. ʻO ka hoʻolālā, ʻoi aku ma mua o ʻelua mau makahiki i ka hana ʻana, e hoʻopaʻa ʻia i 19,000 Alaska, ʻAmelika ʻAmelika a me Horizon Air i nā limahana hana lole e hoʻomaka ana i ka hopena o 2019.
"Hoʻopaʻa pono nā hoʻolālā a Luly i kā mākou mea hou, West Coast vibe a hauʻoli loa mākou i ka hōʻiliʻili ʻana," wahi a Sangita Woerner, ka pelekikena hope o ke kālepa ʻo Alaska Airlines. "E like me kā mākou hōʻailona hōʻoluʻolu, i hoʻokuʻu ʻia i ka hoʻomaka ʻana o ka makahiki 2016, ʻo kā mākou hōʻiliʻili ʻaʻahu hou e loaʻa nā pops o ka waihoʻoluʻu, nā laina maʻemaʻe a me nā hoʻopau nani, e hana ana i kahi hiʻohiʻona nani a hiki ke hoʻokokoke ʻia."
ʻO Justin Fitzgerald ka mea i hoʻokani i ka ʻōlelo a Woerner, he kahu mokulele i hana no Virgin America a i kēia manawa ʻo Alaska Airlines. "ʻO ka ʻaʻahu ʻo Virgin America he hiʻohiʻona nani a me kēia manawa aʻu i manaʻo ai he mea paʻakikī loa ke kiʻekiʻe," wahi āna. “Ua hauʻoli loa ka ʻike ʻana i nā hoʻolālā a Luly! Ua lawe nui ʻo Ms. Yang i kā mākou manaʻo a ua hana ʻo ia i kahi hiʻohiʻona ʻoluʻolu, ʻano maʻamau a hou, West Coast vibe!
E hoʻomaka ana nā ʻaʻahu i ko lākou hoʻomaka mua ʻana i kēia pule aʻe, me 130 mau limahana e ʻaʻahu i nā mea hōʻike - nā kahu lele, nā mea hoʻokele, nā mea lawelawe mea kūʻai aku a me nā limahana lumi hoʻomaha - e kau ana i nā ʻaʻahu i kā lākou kaʻina no nā lā 60 e hiki mai ana.
Hoʻolālā hou o West Coast
Ua wehe ʻo Yang i kāna hale kūʻai studio mua ma ke kaona ʻo Seattle i 2000. I kēia lā, he mea hoʻolālā kaulana ʻo ia ma ke keʻena nui ma Seattle, nona kāna kōpili i hoʻonui ʻia e komo i nā ʻaʻahu ʻulaʻula couture, nā hōʻiliʻili mare, nā ʻaʻahu cocktail, nā lole kāne bespoke a me nā lole hōkele. Ua mākaukau ʻo Yang's Luly Label e ʻaʻahu, loaʻa nā wili cashmere a me nā mea ʻili ma ka pūnaewele a ma kāna lumi hōʻikeʻike no ka lehulehu. Ua ʻike ʻia ʻo ia no kāna mau hoʻolālā hoʻolālā manawa ʻole a me ka hoʻopaʻa inoa kūpono, i mahi ʻia i nā makahiki o ka ʻike. ʻO kāna hana i hala ma ke ʻano he mea hoʻolālā kiʻi kiʻi i hoʻoikaika i kāna mantra o ka male kūpono ma waena o "Form and Function."
Ma luna o ʻelua makahiki i ka hana ʻana
Ua hoʻomaka ʻo Alaska i ka papahana ma ka nānā ʻana i nā tausani o nā limahana hana ʻaʻahu; ka hahai ʻana i nā hui kikoʻī a me nā kipa kahua hana e hoʻomaopopo i nā hiʻohiʻona i makemake ʻia e nā hui hana like ʻole e ʻike i kā lākou mau lole hou. ʻO ka mea nui loa, ʻo nā noi kiʻekiʻe mai nā limahana ʻoi aku ka nui o nā ʻeke a me nā hoʻolālā e nānā maikaʻi ʻia i nā ʻano kino a me nā nui a pau, a me ka hana ʻana ma luna o ke ʻano o ka piʻi. Hoʻolālā ʻia ka hōʻiliʻili e hoʻopaʻa ʻia i hiki i nā limahana ke hoʻoponopono iā lākou iho i ka hōʻoluʻolu i ka wā e hana ana i nā mahana maloʻo o Barrow, Alaska, a hiki i ka wā balmier o Mexico.
I ka hoʻohana ʻana i kēia noiʻi a me ka ʻike āna i hōʻiliʻili ai mai ka launa pū ʻana me nā limahana ma ka ʻōnaehana, ua hoʻolimalima ʻo Yang i ʻelua makahiki i ka hoʻolālā ʻana a me ka hana ʻana i kahi silhouette hōʻailona no ka papahana Alaska. ʻO kāna nānā ʻana i ke kūpono a me ka hana i hiki ai ke hoʻopā hou aku e pili ana i nā mea kūʻai wai, nā lole ʻaʻahu ikaika, nā huelo pālule lōʻihi ʻaʻole e wehe ʻia mai nā pālule a me nā pālule, a me nā lole hiki ke neʻe me ke kino.
"ʻO ka hana ʻana ma ka papahana ʻaʻahu maʻamau ʻo Alaska Airlines kekahi o nā paʻakikī paʻakikī a maikaʻi loa o kaʻu ʻoihana," wahi a Yang. "Me 45 nui o kēlā me kēia ʻano a me 13 mau pūʻulu hana ʻokoʻa loa, ʻo ia ka puʻupuʻu hope loa e hoʻoponopono ai. ʻO koʻu manaʻolana ʻo ka manaʻo o nā limahana ua lohe ʻia lākou i loko o kēia kaʻina hana, aloha i ka hōʻiliʻili a ʻaʻahu i kā lākou ʻaʻahu me ka haʻaheo.
Ke ʻimi nei i ke kūlana kiʻekiʻe a me ka ʻike i ka hana ʻana i kā lākou mau ʻaʻahu, ua koho ʻo Alaska i ka mea hoʻolako lole unisync Group Limited o Toronto. He alakaʻi ʻoihana, ʻo Unisync kekahi o nā mea hoʻolako lole nui loa ma ʻAmelika ʻAmelika.
Ma ka hana like ʻana me Yang, ua hana ʻo Unisync i nā lole maʻamau, nā pihi a me nā mea hoʻopaʻa inoa no ka papahana hou e hana ana e hōʻoia i ka hāʻawi ʻana o nā lole i ka hana maikaʻi loa ma ka hana, ʻoiai e hōʻike ana i ka hōʻailona hōʻano hou o Alaska.
"Ua hauʻoli ʻo Unisync i ka lilo ʻana i hoa koho o Alaska. Ke kakali nei mākou i ka hāʻawi ʻana i ko mākou ʻike a me kā mākou ʻike a me ka hāʻawi ʻana i ka papahana maikaʻi loa no nā limahana 19,000 o Alaska, "wahi a Michael Smith, ka pelekikena kiʻekiʻe o Unisync o ka lawelawe a me nā kaulahao lako.
Lawe ʻo Alaska i nā kūlana palekana alakaʻi i ka ʻoihana
Ma mua o ka hoʻolālā ʻana, ma mua o ka humuhumu mua ʻana, a ma mua o ka humuhumu ʻia ʻana o ka pihi mua, ua hana ʻo Alaska i nā hana e hōʻoia i ka palekana a me ke kūlana kiʻekiʻe o nā lole limahana.
ʻO Alaska Airlines, ma ka hui pū ʻana me Unisync a me OEKO-TEX, e hōʻoia i kēlā me kēia lole lole maʻamau e loaʻa iā STANDARD 100 e OEKO-TEX® ka palapala hōʻoia. Ua hoʻomohala ʻia kēia maʻamau i ka makahiki 1992 e ka International OEKO-TEX Association, kahi consortium o 15 textile noiʻi a me nā ʻoihana hoʻāʻo ma ʻEulopa a me Iapana me nā keʻena ma mua o 60 mau ʻāina. ʻO OEKO-TEX STANDARD 100 kekahi o nā kūlana textile holomua loa ma ka honua a ʻike ʻia no ka hōʻoia ʻana i ka ʻole o ka textiles i nā mea ʻino a me nā allergens. Hoʻohana ʻia kēia maʻamau e nā mea kūʻai aku, ʻo ia hoʻi ʻo Pottery Barn, Calvin Klein, Under Armor a me ka hui lole keiki ʻo Hanna Andersson.
"Loaʻa iā mākou ka trifecta o ka maikaʻi i kā mākou mau hoa hana like ʻole," wahi a Ann Ardizzone, hope pelekikena hoʻolālā hoʻolālā a me nā kaulahao lako no Alaska Airlines. "Ua ʻike mākou ʻo ka hui kūʻokoʻa o ka hihiʻo a Luly, me ka hui pū ʻana me ka hoʻopaʻi a me ka hohonu o Unisync a me OEKO-TEX, e hoʻohua mai i nā mea nui. Ma ke kūkulu ʻana i ka palekana i ka loaʻa ʻana o nā mea a me ka hoʻohana ʻana i kēlā maʻamau i ke kaʻina hana, hiki iā mākou ke hāʻawi i kahi ʻaʻahu ʻaʻole nani wale nō, akā palekana no kā mākou limahana.
ʻO STANDARD 100 na OEKO-TEX® e hōʻoiaʻiʻo i nā mea i hoʻohana ʻia i ka hana textile o kahi lole e hoʻokō a ʻoi aku paha i nā kūlana palekana honua; pono e loaʻa i nā mea hoʻolako ka palapala hōʻoia no ka hana ʻana i kēlā me kēia ʻāpana lole, a hiki i ka waihoʻoluʻu, ka waiwai, ka milo a me nā mea pena.
'O ka loa'a 'ana o STANDARD 100 e ka OEKO-TEX® ka palapala hō'oia e koi 'ia i ka ho'okō 'ana i ka palekana a me ka maika'i o ke kaulahao; he hoʻokomo kālā lōʻihi i ka wā e hiki mai ana o kēia papahana,” wahi a Ben Mead, ka ʻelele o OEKO-TEX. “I mea e hōʻoiaʻiʻo ʻia ai, pono e hoʻāʻo ʻia kēlā me kēia ʻāpana mai nā pihi a hiki i ke kaula o kēlā me kēia lole ma ke kumu hoʻolako─he papahana kumu maoli ia. Ua alakaʻi mākou i 1,200 mau hoʻokolohua palekana a hiki i kēia lā a e hoʻomau ʻia ma ka holoʻokoʻa o ka papahana.
I loko o kēia kaʻina hana, ua hōʻike ka hui alakaʻi o Alaska i kahi kūpaʻa paʻa i ka hana ʻana i kahi ʻaʻahu kūlana kiʻekiʻe e pili ana i kahi papahana palekana alakaʻi ʻoihana, ʻo ka STANDARD 100 na OEKO-TEX®, "wahi a Michael Smith, ka hope pelekikena kiʻekiʻe o Unisync o ka lawelawe a me ke kaulahao lako. . "Haʻaheo ʻo Unisync e lilo i ʻāpana o ke kōkua ʻana iā Alaska e hoʻokō i kahi kūlana koʻikoʻi."
ʻO ka huina, e hoʻokomo ʻia nā ʻaʻahu maʻamau hou o Alaska ma luna o 100,000 zippers, ma luna o 1 miliona mau pihi, ma luna o 500,000 iwilei o ka lole a e hoʻohana maikaʻi ʻia ma luna o 30 miliona iwilei o ke kaula i ka papahana hope.
