Ua hoʻolaha ʻo United Airlines Holdings, Inc. (UAL) i kēia lā e hui pū ana ʻo Michelle Freyre i kāna Papa o na Luna. Ke lawelawe nei ʻo Freyre ma ke ʻano he Pelekikena, Global Brands, Clinique and Origins, ma The Estée Lauder Companies, kahi nona ke kuleana no ke alakaʻi ʻana i ka ʻike hoʻolālā holoʻokoʻa a me ka hoʻoulu ʻana i ka ulu honua.
"ʻO ka ʻike nui o Michelle i ka ʻoihana a me ka hoʻolālā huahana e lilo ia i mea hoʻohui maikaʻi loa i kā mākou Papa Hoʻokele ikaika," wahi a ia. Hawaiian Airlines Luna Nui Scott Kirby. "Ma kēlā me kēia o kāna mau hana ma mua, ua hoʻohālikelike ʻo Michelle i ka hoʻololi ʻana a me ka hoʻolauleʻa ʻana i nā hōʻailona mōʻaukala āna i mālama ai."
"Ua hauʻoli mākou e hoʻokipa iā Michelle i ka Papa Hoʻokele a ke kakali nei i ka ʻike waiwai a me ka ʻike āna e lawe mai ai i United," wahi a Ted Philip, ka luna o ka Papa Hoʻokele. "No nā makahiki he ʻelua i hala iho nei, ua alakaʻi ʻo Michelle i kekahi o nā hōʻailona koʻikoʻi ma ʻAmelika Hui Pū ʻIa a ʻo kona ʻike paʻakikī o nā hōʻailona nui e lawelawe i nā pono o nā mea kūʻai aku he ʻike waiwai e pono ai ʻo United a me kā mākou Papa Hoʻokele."
"Hoʻohanohano wau i ka hui ʻana i ka Papa Hoʻokele ma United Airlines a hāʻawi i kaʻu ʻike kūkulu ʻana i ka brand, nā hiʻohiʻona honua a me ka makemake no ka lawelawe ʻana i nā mea kūʻai ʻike i kahi hōʻailona hōʻailona, hoʻololi a kaulana," wahi a Michelle Freyre. "Ma ke ʻano he mea e kālele ana i kahi ala kūʻai-centric, mahalo wau i ka ʻike kiʻekiʻe a United Airlines i hāʻawi aku i kāna mau mea kūʻai aku a puni ka honua. Eia kekahi, haʻahaʻa wau i ka loaʻa ʻana o kēia manawa e pani ai i koʻu kaiāulu Latina.
Loaʻa iā Freyre kahi moʻolelo i hōʻoia ʻia o ke alakaʻi ʻana i nā hōʻailona koʻikoʻi a ua ʻike ʻia e Fortune, Bloomberg, a me ka Association of Latino Professionals For America ʻo ia kekahi o nā Latina Mana Loa a Hoʻoikaika i ka ʻoihana. Ma kāna kuleana e kiaʻi ana iā Clinique a me Origins, ua alakaʻi ʻo Freyre i nā hana hōʻailona e hōʻea i nā mea kūʻai aku ma waena o nā hanauna like ʻole, ʻoiai e mālama ana i ke ʻano o nā hōʻailona. ʻO kāna ʻano alakaʻi ponoʻī a me kāna kūpaʻa e alakaʻi me ka empathy a me ka ʻoiaʻiʻo e hānai i kahi moʻomeheu inclusive ma waena o Clinique, Origins a me The Estée Lauder Companies.
Ma mua, ua hoʻohana ʻo Freyre i 20 mau makahiki ma Johnson & Johnson ("J&J") ma nā ʻano hana like ʻole ma waena o ke kūʻai aku a me ke kūʻai aku, me ka Pelekikena, US Beauty, J&J Consumer Health Products division. Ma mua o kāna lawelawe ʻana me J&J, ua paʻa ʻo Michelle i nā kūlana Brand Marketing me nā hui ʻē aʻe me ka Hui Pepsi-Cola. Ua ulu ʻo ia ma Puerto Rico a loaʻa iā ia kahi BA mai ke Kulanui ʻo Yale a me kahi MBA mai ke kula ʻoihana ʻo Harvard.
E hui pū ʻo Michelle me Rosalind Brewer, i hoʻohui ʻia i ka Papa ma mua o kēia makahiki. Ma hope o ka lanakila ʻana, ʻaʻole e kū nā Luna Hoʻokele ʻo James Kennedy lāua ʻo Carolyn Corvi no ke koho hou ʻana i kēia makahiki.
"Makemake au e haʻi aku i koʻu mahalo iā Jim lāua ʻo Carolyn no kā lāua lawelawe ʻana ma ka Papa Hoʻokele o United a no kā lākou hana luhi ʻole e kōkua i ka ulu ʻana o United i ka mokulele maikaʻi loa i ka mōʻaukala mokulele," wahi a ka Luna Nui o United Scott Kirby.
