E hoʻopaʻa inoa i kahi likiki mokulele, e mālama i ka honua.
E hoʻohana hou i ke kāwele i kou hōkele; hooki i ka hoʻomehana honua. E hoʻolimalima i kahi kaʻa hānai; hoʻemi i kā mākou kaukaʻi ʻana i ka wahie fossil.
Nā ʻōlelo hoʻohiki kiʻekiʻe i hana ʻia e nā mokulele mokulele hēkī gimmicky carbon offset, resort hawking convolulated green initiatives a me nā hui me nā ʻōlani hou o nā kaʻa mālama nui e hoʻolimalima.
A hoʻohiki wahaheʻe.
I ka ʻoiaʻiʻo, ʻaʻohe hōʻike kūpono e hōʻike nei ka hoʻopōmaikaʻi ʻana o ka huakaʻi i ka honua. Akā eia ka mea a mākou e ʻike. Ua ʻike ʻia kahi ana noiʻi ʻo Deloitte kokoke i ka hapalua o nā huakaʻi a pau e hoʻāʻo e “aloha i ke kaiapuni” ke hele lākou, a ʻaneʻane hapahā o lākou e makemake e uku hou aku no nā hōkele ʻōmaʻomaʻo, nā hōkele a me nā kaʻa hoʻolimalima. Ua ʻike ʻia kahi poll e Travelocity kokoke i ʻekolu hapahā o nā huakaʻi huakaʻi i mākaukau e hoʻonui i kālā hou aku no kahi hoʻomaha ʻōmaʻomaʻo.
I nā huaʻōlelo ʻē aʻe, makemake ka poʻe huakaʻi e manaʻo he kuleana kaiāulu - a ʻo ka ʻoihana huakaʻi, ʻoiaʻiʻo i ke ʻano, ʻoi aku ka hauʻoli i ka lawe ʻana i kā lākou kālā. ʻOiai inā ʻaʻole hana iki i ke kōkua i ke kaiapuni. Aia kekahi manawa no kēia repackaging akamai o kāna ala haumia: ʻōmaʻomaʻo ʻōmaʻomaʻo.
"ʻAʻole hiki ke hōʻole ʻia ʻo Greenwashing i ka ʻoihana huakaʻi," wahi a Hugh Hough, pelekikena o Green Team, kahi hui i loea i ka hana me nā wahi huakaʻi hoʻomau a me nā ʻoihana pili huakaʻi. "Akā he mau ʻanuʻu hiki i nā huakaʻi ke lawe e hoʻokaʻawale i nā mea lawelawe huakaʻi e hoʻomaʻemaʻe pono nei i kā lākou hana mai nā mea lawelawe cynical hou aʻe e ʻohi nei i kahi manawa kūpono."
E nānā i nā mokulele - ʻaʻole ka mokulele
ʻAʻohe hemahema o nā hoʻolālā ʻōmaʻomaʻo i ka ʻoihana mokulele. ʻO ka stunt hope loa ka hoʻokele hoʻokolohua ʻo Virgin Atlantic o kahi mokulele e ʻā ana i kahi hui o ka wahie jet maʻamau a me ka biofuel. Akā ʻo Michael Miller o ka Orlando, Florida-based firm consultant firm Green Skies, i ʻōlelo ʻo kahi ala maoli i ka wahie jet he ʻumi a ʻoi paha mau makahiki ka mamao. No kahi mokulele e "ʻōmaʻomaʻo" i kēia lā pono ia e hana i ka hoʻohiki kiʻekiʻe a lalo e mālama i ke kaiapuni (kahi lima o nā mea lawe, ma waena o lākou ʻo Virgin Atlantic, Flybe a me Continental Airlines, i ʻōlelo ʻo ia).
Akā hāʻule ka hapa nui. "Aia mākou i kahi manawa i kēia manawa kahi e hoʻāʻo nei nā ʻoihana e lilo i kuleana no ke kaiapuni akā kuleana pū kekahi ʻoihana," i ʻōlelo ʻo ia. “Makemake lākou e loaʻa i nā ʻaoʻao ʻelua, a ke paʻakikī nei lākou.” Aia a hiki i kahi ʻōnaehana helu hilinaʻi hilinaʻi ʻia no nā mokulele ʻōmaʻomaʻo - ke hoʻolālā nei ʻo Miller e wehe koke i kahi - koi ʻo ia e nānā i nā mokulele, ʻaʻole nā mokulele. "Inā he koho kāu, lele i kahi mokulele ʻoi loa ka wahie, e like me kahi Boeing 737 hou aʻe, ma kahi o MD-80," i ʻōlelo ʻo ia.
E ʻike i ka hōʻailona o ka ʻāpono
Mai lawe i kahi ʻōlelo a kahi hui huakaʻi ke koi ʻia he ʻoluʻolu kūlohelohe. Inā ʻōlelo he ʻōmaʻomaʻo ia, e nānā. "ʻO ke kī i ka hoʻokaʻawale ʻana i nā hana ʻoiaʻiʻo mai nā sham hopping trend-aia i loko o nā kikoʻī," i ʻōlelo ʻo Raphael Bejar, ka luna nui o Airsavings SA, nāna e hoʻomohala i nā papahana kalebona. "ʻO ka papa hana carbon carbon offset i hana pū 'ia me ka hui' āina i hoʻokumu 'ia, a i' ole nāʻauwaʻa o ka hui hoʻolimalima kaʻa e loaʻa nā kaʻa hana wahie?
ʻO kahi laʻana, ua hōʻoia ka US Green Building Council i nā hale "ʻōmaʻomaʻo". ʻO kekahi hui, ka Green Building Initiative, mākeke i kahi ʻōnaehana helu i kapa ʻia ʻo Green Globes e hōʻoia i ka hoʻokō ʻana o kahi resort i nā mea āpau mai nā kinoea hoʻomehana honua i ka hoʻolālā hoʻohana ʻāina. Akā ʻaʻohe hui i ʻike ākea e hōʻoia i nā huahana ʻoihana huakaʻi e pili ana i kā lākou hana kaiapuni - akā.
E ʻike i ke kiʻi nui
Ke hāʻule nei nā hōkele ma luna o lākou āpau e ʻōmaʻomaʻo kekahi i kekahi. ʻO ka hapa nui o kā lākou mau hoʻoikaika ʻana ke nānā pono akā he hopena maikaʻi ʻole i ke kaiapuni. No laila ke holoi nei ʻoe i nā kāwele liʻiliʻi? Maikaʻi nou. ʻAʻole mālama kēlā i ka honua - mālama ʻia kāu kālā. Hana hou ʻoe? Maikaʻi, akā i nā wahi he nui, pili wale kēlā i ke kānāwai. Ua hoʻouka ʻoe i nā kulu wai? Nui, i kēia manawa hiki iā ʻoe ke hōʻoia i kēlā mau ʻAmelika e koi ana i ka lawe ʻana i ʻelua mau ua i ka lā e hōʻoki ai? ʻO ke kuleana pilikino, i ʻōlelo ʻia e ka poʻe loea, ʻaʻole wale ia no ka lawe ʻana i hoʻokahi a i ʻole nā ʻano “ʻōmaʻomaʻo”, akā ke hoʻololi nei i ke ala a kahi huakaʻi a me kāna poʻe malihini e noʻonoʻo ai e pili ana i ke kaiapuni a me kā lākou mau waiwai palena.
ʻO Alex Pettitt, ka mea hoʻokipa o ka hōʻike kīwī "Mainstream Green," i ʻōlelo ʻia ua hala "kekahi o nā waʻa eco-resort i ka moku" i ka wā e ʻōmaʻomaʻo ana. "Hoʻohaʻahaʻa lākou i kā lākou hoʻohana wai, akā ʻaʻohe o kahi hoʻolālā paʻa," i ʻōlelo ʻo ia. "A i ʻole e hāʻawi lākou i nā huakaʻi helehelena, akā ʻo ka wahi ponoʻī he wart kaiaola ia." Ua ʻōlelo ʻo Pettitt a me nā loea ʻē aʻe i ka huakaʻi holoholo e pono ʻoe e nānā i ka nahele e pili ana i ka nahele e like me nā lāʻau ke noʻonoʻo ʻoe i nā hana kaiapuni o ka hōkele. ʻAʻole hana kahi papa inoa holoi o nā mea ʻōmaʻomaʻo i kou hōkele i ʻōmaʻomaʻo. Ma kahi o, he mea paʻakikī loa ia e kuhikuhi - kahi mea i hoʻopaʻa ʻia i ka moʻomeheu ʻoihana, kokoke i kahi e hele ai me ka ʻole o ka ʻōlelo ʻana e mālama ʻia nā mea āpau āpau.
E ʻike inā maikaʻi
ʻO kahi nīnau āu e nīnau ai iā ʻoe iho i ka wā e hoʻopaʻa ana i kahi hoʻomaha ʻōmaʻomaʻo: Pehea ka hoʻomau o kēlā me kēia meahana? Maʻalahi e kākau aku i kahi mokulele e holo ana ma luna o ka biofuel me he mea hiki ʻole ke hana, ma ka liʻiliʻi no kēia manawa. Akā he aha e pili ana i ke kahua kolepa e pili ana iā ia iho me he ʻōmaʻomaʻo lā akā e hoʻohāinu i ka wao akua e hāʻawi i nā malihini i kahi lau nahele lush e pāʻani ai? Pehea e pili ana i ka hōkele lawelawe piha e hōʻino iā ʻoe no ka hoʻohana ʻole ʻana i kāu kāwele, akā e mālama i kāna mau minibars me ka wai i kūʻai ʻia i loko o ka wai i ʻōmole ʻia i ka plastic-clogging plastic? A mai hoʻomaka iaʻu ma nā moku holo moana…
ʻAʻole maopopo loa nā hana ʻōmaʻomaʻo unsustainable āpau, wahi a Tim Gohmann, ka pelekikena hope poʻokela o ka huakaʻi a me ka leʻaleʻa ma ke keʻena noiʻi mākeke ʻo TNS ʻAmelika Hema. ʻO kahi laʻana, hāʻawi kekahi mau ʻoihana hoʻolimalima kaʻa i ke koho o ka hoʻolimalima ʻana i kahi kaʻa hybrid. "Akā, he kakaikahi kēia mau makana ma waena o ka mea ʻoi aku ke kumukūʻai o ka mālama ʻana no kēia mau kaʻa hybrid a laila lilo ka hui kaʻa i nā loaʻa kālā i hana ʻia mai nā kaʻa uila i hana ʻia e nā kinoea," ua haʻi ʻo ia iaʻu. "ʻAʻohe o ka uku koke no nā ʻoihana kaʻa no laila ke ake nei lākou e hoʻokau i kēia hana, a ʻaʻole hāʻawi nui ʻia."
E lilo i ka skeptic
Mai manaʻoʻiʻo i nā mea āpau āu e heluhelu ai. Ma hope o ka ʻike ʻana i kahi hoʻolaha i hala iho nei ua hele ʻo Universal Studios ma Orlando i ka "ʻōmaʻomaʻo" me kahi hana i kapa ʻia ʻo "Green is Universal," e kala ʻia paha ʻoe no ka noʻonoʻo ʻana i kahi papa kumuhana wale nō e hiki i kahi huakaʻi kuleana pilikino ke kipa aku ʻo Universal Studios. Ma waena o nā hana: Universal e hoʻohana hou i nā mea hou aku, hoʻohana i nā kukui ikehu a me ka hoʻololi i nā ʻaila ʻē aʻe i kāna mau kaʻa lawelawe.
Akā i ka nānā ʻana i kēia mau ʻanuʻu, ʻo ia ka mea e hoʻohuli ai iā ia i kahi "kahakai ʻōmaʻomaʻo loa" hiki ke ʻakaʻaka i nā hana a Universal. Ke manaʻo nei wau no ke aha e makemake ʻole ai kahi pāhaka kumuhana e hoʻohana hou a hoʻohana i nā wahie ʻē aʻe? Manaʻo paha lākou e haʻi iaʻu ʻaʻole lākou e hana i kēia ma mua o ka hoʻolaha ʻana i kēia polokalamu? Ma waho aʻe, inā makemake ʻo Universal e lilo i kahakai uliuli e hiki ai, e pae ʻo Universal Studios a me nā mokupuni o Adventure i ka honua a kanu i nā kumulāʻau. Hauʻoli wau i ka manaʻo o ka paka e pili ana i ke kaiapuni, akā e hōʻike mai iaʻu i kahi wahi e hoʻopōʻaiapuni ʻole ai hoʻohana i nā kukui uila. ʻO Brian Mullis, pelekikena o Sustainable Travel International, e ʻōlelo ana ʻaʻole pono nā hoʻokuʻu paʻi kahi maikaʻi loa no nā hanana kaiapuni. "ʻO ka mea mua loa," i ʻōlelo ʻo ia iaʻu, "e maopopo leʻa ko lākou kūpaʻa i ka hoʻomau ʻana."
E nīnau i nā nīnau paʻakikī
Inā ʻoe e hopohopo maoli me ka mālama ʻana i ka honua, a ʻaʻole hoihoi wale i ka maikaʻi e pili ana i kāu kūʻai huakaʻi, pono ʻoe e hana i kahi noiʻi na kāu ponoʻī. "Pono ʻoe e nīnau i nā mea hoʻokele huakaʻi a me nā hōkele i nā nīnau e pili ana i kā lākou hopena," wahi a Ronald Sanabria, ka luna hoʻokele hoʻokipa mau loa ma Rainforest Alliance, kahi e hāʻawi nei i nā palapala ʻōmaʻomaʻo i ka ʻoihana huakaʻi. "E nīnau e pili ana i kā lākou kulekele pili kaiapuni, ka pākēneka o kā lākou limahana i kamaʻāina kūloko, inā paha ʻaʻole lākou e kākoʻo i kekahi papahana e pono ai ke kaiāulu kūloko a inā ua hōʻoia ʻia." Eia kekahi, e ʻike pehea lākou e kākoʻo ai i ka mālama ʻana, he aha nā ʻano kulekele a lākou i kau ai i wahi e mālama ai i ka ikehu a i ʻole ka wai a i ʻole mālama i nā ʻōpala, pehea lākou e aʻo ai i kā lākou poʻe malihini kipa e pili ana i ka mālama a me ka moʻomeheu kūloko, a me ka nānā ʻana i kā lākou hana.
ʻAʻole paha ʻoe e heluhelu i nā pane i kēia mau nīnau i loko o kahi palapala huakaʻi, a inā hapa a hoʻomoʻa ʻia kahi hoʻolālā hoʻokipa a mea hoʻokipa huakaʻi, ʻaʻole lākou e hāʻawi manawaleʻa i kahi pane, ʻoiai ʻoe e noi pono ai. Akā inā ʻoe e noʻonoʻo pono i ke kaiapuni, pono ʻoe e nīnau.
ʻAʻole hiki ʻole i ka huakaʻi "ʻōmaʻomaʻo". ʻOiai ʻoe e nānā i ka mea a nā poʻe ʻē aʻe e ʻōlelo ai e pili ana i ka hoʻoikaika ʻana o kahi ʻoihana huakaʻi, e nānā pono iā ʻoe iho a nīnau i nā nīnau kūpono, hiki iā ʻoe ke hōʻalo i ka hoʻopunipuni ʻia e nā ʻōmaʻomaʻo ʻoihana huakaʻi. A ma luna o nā mea āpau, mai manaʻoʻiʻo i nā mea āpau a nā hui e ʻōlelo ai he ʻōmaʻomaʻo.
"I kēia manawa," wahi a Thomas Basile, ka luna hoʻomalu o ka hui kalepa ʻo Middleberg Sustainability Group, "inā maikaʻi ʻole ka maikaʻi, he ʻoiaʻiʻo paha."
nina.cnn.com
