Ke kali nei kahi ʻoihana hoʻokipa ʻo Caribbean holoʻokoʻa holoʻokoʻa a ʻoihana ʻoi aku ka ikaika inā e hoʻohana ʻia ka mana o ka hoʻokele waiwai kanaka e hoʻomaikaʻi i ka hōʻailona. ʻO ia ka ʻōlelo nui a Ron Johnson, ka luna hoʻomalu o Blueprint Creative, Barbados, e hāʻawi ai i ka wā o ka Hui Kālā Huakaʻi Kīwila ʻo Caribbean (CTO) 9th Huakaʻi Huakaʻi Kanaka ma nā mokupuni ʻo Cayman mai ka lā 28-30 Nowemapa, 2018. E kūkā ana ka ʻaha kūkā. mālama ʻia ma lalo o ke kumuhana 'Ke kūkulu nei i kahi limahana hoʻokipa Caribbean kūpaʻa, hana kiʻekiʻe a hoʻokipa hoʻi no ka hoʻokūkū hoʻokūkū honua'.
E hōʻike ʻo Johnson i kahi masterclass ma 'Branding a me HR Sitting in a Tree' i ka Pōʻalima 30 Nowemapa.
"Ke lawe nei i kahi ala e hoʻomaka ai ka hoʻolālā ʻana ma loko o ka hui - ʻaʻole ma waho - a me ka hana pū ʻana o kāu branding a me nā kime HR, he manawa kūpono ia no nā poʻe mākaʻikaʻi huakaʻi Caribbean e kūkulu i nā mana ʻoi aku ka ikaika a me nā ʻoihana ʻoi aku ka ikaika, i hiki ai i Caribbean ʻoi aku ka mākaʻikaʻi ma ka pae honua, "wahi a Johnson.
ʻO Johnson a me kāna hui o nā loea loea ma Blueprint Hana i ka hana me nā luna nui, nā pūʻulu kūʻai aku a me nā keʻena waiwai kanaka e kōkua i ka hoʻoponopono ʻana i kā lākou mau pilikia ʻoihana e pili ana i ka brand. Ua aʻo ʻo ia i nā mea kūʻai aku i nā ʻoihana like ʻole, e like me ka ikehu, panakō, ʻinikua, hoʻolimalima maʻalahi, helu mahina a me ka palekana. Ma ka ʻaha kūkā e hui ʻo ia me nā mea aʻo, nā mea hoʻomaʻamaʻa, nā luna kumuwaiwai kanaka a me nā kākāʻōlelo, nā haumāna, nā mākaʻikaʻi mākaʻikaʻi Caribbean, nā mea hana politika, nā ʻoihana hoʻomohala hoʻokipa a me nā kālaihana.
ʻO ka loea mākaʻikaʻi, nāna e wehewehe i nā ʻoihana HR ma ke ʻano he 'superheroes branding in disguise', ua ʻōlelo ʻia he mea nui e kiʻi i ka leka ma nā pae macro a me nā micro.
"ʻO nā loaʻa kūpono no ka mākaʻikaʻi huakaʻi me ka hiki no kēlā me kēia hui i ka ʻoihana e kūkulu i nā mana ʻoi aku ka ikaika a me nā ʻoihana ʻoi aku ka ikaika; a me ka laulima, ka hiki ke kūkulu i kahi ʻoihana ʻoi aku ka ikaika a hiki ke hoʻokūkū me ka maikaʻi ma ka mākeke honua, "wahi a Johnson.
Hoʻomaopopo ʻo ia i nā hopena o ka mālama ʻole i ka leka i ka hāʻule ʻana ma hope o ke koena o ka honua i nā wahi e like me ka lama ʻana, nā kumuwaiwai kanaka, ka ʻike mea kūʻai aku a me ka hoʻokūkū holoʻokoʻa.
I ka masterclass ma ka ʻaha kūkā, e wehewehe ʻo Johnson i ke kumu e hoʻomaka ai nā māka i loko.
"ʻOiai ʻo nā hoʻolaha hoʻolaha akamai loa e hiki ke hoʻopau ʻia e nā limahana haʻalele i ka lawe ʻana aku i ka lawelawe mea kūʻai aku maikaʻi ʻole," wahi a Johnson. "Makemake nā ʻoihana i nā mea kūʻai aku e aloha i kā lākou mau lama, akā ʻaʻole ia e hiki ke ʻole ke aloha mua kā lākou poʻe limahana i ka mana. Hiki iā ia ke lilo i mea weliweli loa no ka hoʻāʻo ʻana o nā ʻoihana e kūkulu i kahi māka ikaika e kū pono ana i ka poʻe kūʻai ke loaʻa iā lākou kahi māka nāwaliwali e nānā ana i ka limahana. "
ʻO kēia kahi o nā masterclass ʻelua ma ka papahana nui o nā hana he ʻekolu lā o kēia makahiki, me ka mea ʻē aʻe e kia ana i ka wehe ʻana i ka hiki o nā limahana a me ka hoʻonui ʻana i ka hana ma nā wahi o ka hana ma o ka hoʻohana ʻana i kahi ʻano ikaika.
Ke ʻimi nei ka CTO's 9th Tourism Human Resources Conference e hoʻolako i kahi hālāwai hoihoi a me ka naʻau no ka poʻe ʻike kumuwaiwai kanaka e loaʻa ai ka ʻike hou a loaʻa i nā mākau kūpono e kōkua iā lākou e hoʻokō i ka hana maikaʻi loa i kā lākou hui. Kūkākūkā pū kekahi i nā pilikia pili i ka hopena, a me ka mea e pili ana i ka kumuwaiwai kanaka o ka mākaʻikaʻi i kēia wahi. hōʻike i nā mea hana kanaka i nā hana mākaʻikaʻi maikaʻi i kahi wahi hoʻokipa, a hāʻawi i kahi manawa kūpono no ka launa pūnaewele.
Kākoʻo ʻia ka ʻaha kūkā e ka ʻOihana Mokuʻāina ʻo Cayman Islands a me Dart, ʻo ka hui nui a puni ka ʻāina ʻo Cayman Islands nona ka waihona o nā ʻoihana e pili ana i ka waiwai, hoʻokipa, nā hale kūʻai, nā hoʻokipa, nā kālā a me nā biotech.
"Manaʻo mākou e kōkua kēia ʻaha kūkā i ka hoʻoulu hou ʻana i ka ʻoihana ʻoihana HR Caribbean, e hoʻouluulu iā lākou e kaukaʻi i nā hana a ka poʻe e kākoʻo ana i kahi limahana limahana, hana kiʻekiʻe a kūpaʻa hoʻi," wahi a Juliet Du Feu, ko Dart pelekikena hope nui o nā kumuwaiwai kanaka.
He aha e lawe ʻia mai kēia ʻatikala:
- The CTO's 9th Tourism Human Resources Conference seeks to provide an exciting and educational forum for human resource professionals to gain new knowledge and acquire the necessary skills to help them achieve excellent performance in their organizations.
- And having your branding and HR teams work more closely together, represents an opportunity for Caribbean tourism stakeholders to build stronger brands and stronger businesses, which can lead to Caribbean tourism being more competitive on the world stage,” said Johnson.
- This will be one of two masterclasses at this year's three-day intensive program of activities, with the other focusing on unlocking the potential of employees and amplifying performance across the workplace by using a strengths approach.
