Hiki i nā ʻenehana e like me ke aʻo ʻana i ka mīkini a me ke akamai artificial (AI) ke hoʻololi i ka GCC hoʻokipa a me nā ʻāpana huakaʻi, akā pono nā mea hoʻokele āpana e hoʻopaʻa i ke kaulike kūpono ma waena o ka ʻenehana kiʻekiʻe a me ka paʻi kiʻekiʻe.
ʻO kēia ka ʻōlelo mai ka poʻe loea ʻoihana e komo ana i Arabian Travel Market (ATM) 2019, nāna i haʻi i ka poʻe i hele mai - inā e hoʻokō pono ʻia - e kōkua nā mea hou hou iā lākou e 'kūʻai aku i ka huakaʻi' i ka wā e hiki mai ana.
ʻO nā ʻenehana e like me virtual reality (VR), nā mea kōkua robotic a me AI chatbots ke hoʻomaʻamaʻa nei i nā ʻike mea kūʻai aku ma waena o ka ʻoihana. Kuhi ʻia ke kūʻai aku ʻana o nā robots pili lehulehu i ka 66,000 mau ʻāpana e 2020, a ʻo nā noi ʻenehana beacon i ka ʻoihana hoʻokipa e manaʻo ʻia he $ 72 biliona e 2026.
Ua ʻōlelo ʻo Charbel Sarkis, ke poʻo o ka huakaʻi a me ka hoʻokipa, ke kūʻai aku a me ka eCommerce - MENA, Google: "ʻAʻole ʻo ke aʻo ʻana i ka mīkini kahi mea e hiki mai ana i ka wā e hiki mai ana. Ke hana nei i kēia manawa.
"He akamai loa ke kōkua o kēia ʻano ʻenehana. Ma ka wānana ʻana i kā mākou ʻano, hiki iā ia ke hoʻopilikino i ka ʻike huakaʻi holoʻokoʻa. Inā he kipa mua wau i Roma, no ka laʻana, he ʻokoʻa koʻu mau manaʻolana ma mua o ka mea i ʻelima mau manawa ma mua a ke hoʻi nei i ka ʻoihana. Hiki i ke aʻo ʻana i ka mīkini ke kōkua i ka hana ʻana i nā makana i loaʻa iā mākou. "
Hiki i nā mea hou e like me ka Internet of Things (IoT) ke alakaʻi i ka hoʻonui ʻana i ka pono o hope o ka hale no nā ʻāpana e like me ka mokulele. ʻO ka hoʻokō ʻana i ka ʻenehana no ka hoʻomaikaʻi ʻana i nā kumukūʻai mālama i hoʻolālā ʻole ʻia e hoʻokahi pākēneka, no ka laʻana, hiki ke hoʻonui i ka mālama kālā a hiki i ka USD 250 miliona i kēlā me kēia makahiki, e like me ka noiʻi i alakaʻi ʻia e Colliers ma ka ʻaoʻao o ATM.
Ua kāhea ʻo Matt Raos, Hope Pelekikena Nui ʻoihana i ka ʻoihana - ʻoihana a me ka leʻaleʻa, Emirates, i kāhea aku i nā mea huakaʻi huakaʻi GCC e hoʻomaikaʻi i ka huakaʻi o ka mea kūʻai aku ma hope o ka hoʻokō ʻana i nā ʻenehana me ka hui pū ʻana.
"ʻO ka luʻu i loaʻa iā mākou, ʻo mākou kahi ʻāpana o kahi kaiaola ākea," wahi a Raos. "ʻAʻohe mea pāʻani e hiki ke hana i nā mea āpau no lākou iho. Pono mākou e hoʻomaopopo he poʻe komo mākou i kēia kaiaola a ʻimi i nā ala e hana like ai i hiki iā mākou ke hoʻopuka i nā mea a nā mea kūʻai aku e makemake ai.
"E pili ana i ka hana pū ʻana i ka ʻoihana holoʻokoʻa a hoʻomau i ka wikiwiki ʻaʻole i hoʻonohonoho ʻia e ka mea lohi loa i ke kaulahao."
ʻO ke aʻo ʻana i nā mīkini a me nā hana hou i alakaʻi ʻia e AI e like me nā concierge robot a me nā mea kīʻaha, a me ka ʻike maka a me ka ʻenehana hoʻoponopono lumi, e ulu nui ana i ka ʻoihana hōkele honua. Eia nō naʻe, ʻaʻole makemake kekahi mau inoa GCC e hoʻokō i nā mea hou ma muli o nā manaʻolana kiʻekiʻe o nā mea kūʻai aku i alakaʻi ʻia e nā poʻe loea hoʻokipa i aʻo nui ʻia.
Ua ʻōlelo ʻo Danielle Curtis, Luna Hoʻokele ME, Arabian Travel Market: "ʻO ka awelika ʻoihana IT e nā hōkele i kēia manawa ke kū nei i ʻehā pākēneka, akā kokoke i ʻekolu hapaha o nā hana lima āpau i ka ʻoihana hoʻokipa i hiki ke hoʻohana ʻia. Aia ka mana nui no kā mākou ʻoihana e pōmaikaʻi mai ka hoʻokō ʻenehana.
"Akā naʻe, ua hoʻokumu ka GCC i ka hoʻokipa a me nā ʻāpana huakaʻi i kahi kaulana honua e pili ana i ka lawelawe kiʻekiʻe a me ke alo, no laila he mea koʻikoʻi ka ʻāina i ke kaulike kūpono ma waena o ka ʻenehana kiʻekiʻe a me ka paʻi kiʻekiʻe. I ka wā lōʻihi, ʻo nā ʻoihana e hana ana i ka māhele mākaʻikaʻi o ka Middle East e hoʻomau mau i ka pilina kanaka, akā me ke kōkua o ka ʻenehana.
Ke holo nei a hiki i ka Pōʻakolu, 1 Mei, ʻike ʻo ATM 2019 ma mua o 2,500 mau mea hōʻike e hōʻike i kā lākou huahana a me nā lawelawe ma Dubai World Trade Center (DWTC). ʻIke ʻia e nā ʻoihana ʻoihana ma ke ʻano he barometa no ka Middle East a me North Africa (MENA) ʻo ka mākaʻikaʻi huakaʻi, ua hoʻokipa ʻia ka poʻe o ka ATM o ka makahiki i hala he 39,000 poʻe, ma ke ʻano he hōʻike nui loa i ka moʻolelo o ka hōʻike.
He aha e lawe ʻia mai kēia ʻatikala:
- “Nevertheless, the GCC's hospitality and travel sectors have built up a global reputation based on high-quality, face-to-face service, so it is vital that the region strikes the right balance between high-tech and high-touch.
- Nānā ʻia e ka poʻe ʻoihana ʻoihana ma ke ʻano he barometer no ka ʻāpana mākaʻikaʻi o ka Middle East a me ʻApelika ʻĀkau (MENA), ua hoʻokipa ʻo ATM i ka makahiki i hala aku nei i ka poʻe 39,000, e hōʻike ana i ka hōʻikeʻike nui loa i ka mōʻaukala o ka hōʻike.
- “Average IT investment by hotels currently stands at four per cent, yet almost three quarters of all manual activities in the hospitality industry have the potential to be automated.
