Ua lōʻihi ka haʻaheo o ke kaiāulu huakaʻi o ka honua i kona hiki ke loaʻa ka hopena pololei i ka hoʻomau hoʻomau hoʻomau ʻana, ʻike nui ʻia ka mākaʻikaʻi ma ke ʻano he pono hana no ka hoʻoliʻiliʻi ilihune, ulu hoʻokele waiwai, hoʻomohala hoʻomau ʻana, ka hoʻopili kaiāulu a me ke kūpaʻa, a me kahi pono hana no ka maluhia hale. Ma ke ʻano he ʻāpana hoʻokele waiwai hoʻokahi wale nō o ka honua i kahi ala ulu ulu mau o 3.5% + no kēlā me kēia makahiki i loko o nā makahiki he XNUMX i hala iho nei, ua ulu aʻe ka mākaʻikaʻi i ka waiwai geo-politika i ke kūkulu ʻana i ka ʻike a me ka lokahi ma nā palena, nā moʻomeheu a me nā manaʻo. Loaʻa i ka ʻoihana ʻokoʻa waiwai i hiki ke hoʻohana pono ʻia. Ke hopu nei nā alakaʻi i ka ʻoihana i ka manawa kūpono e hōʻike i kona koʻikoʻi.

Ma waena o nā piliona o ka poʻe e hele ana i ka honua i kēlā me kēia makahiki, kahi helu i manaʻo ʻia e piʻi i 1.8 biliona e 2030 e like me ka UNWTO, he poʻe i hoʻolaʻa i kā lākou ʻoihana i ka poʻe hoʻomaʻamaʻa mākaʻikaʻi, e alakaʻi ana i nā leka o ka mākaʻikaʻi hoʻomau no ka hoʻomohala ʻana ma o kā lākou hana i kēlā me kēia lā. ʻAʻohe manawa maikaʻi aʻe e kākoʻo ai i ka hana ma mua o 2017, ka United Nation's International Year of Sustainable Tourism for Development (IY2017).

ʻO kekahi o kēia mau alakaʻi honua ʻo Anita Mendiratta, kahi kūkākūkā kūʻokoʻa honua i ka hoʻokipa a me ka hoʻomohala ʻana, ma o kāna ʻoihana paʻa, ʻo Cachet Consulting. I nā makahiki he 15 i hala aku nei, ua hoʻokau kāna hana iā ia ma ka laina mua o ka hoʻomohala huakaʻi a puni ka honua a me ka hoʻokūkū, akā ʻo ka hoʻōla ʻana mai ka hoʻokele waiwai, politika, kūlohelohe a i ʻole nā pilikia ʻē aʻe, no ka poʻe e hilinaʻi nei i ka mākaʻikaʻi no ke ola o ko lākou mau lāhui a lāhui.

ʻO kāna hana ma ke ʻano he kākāʻōlelo i nā hui e like me UNWTO, USTOA, World Bank a me CNN International, a me kekahi mau ʻoihana alakaʻi honua e like me The Travel Corporation, i kēia manawa e hoʻokūpaʻa nei a puni ʻaʻole wale i ka waiwai hoʻomohala aupuni o ka ʻoihana mākaʻikaʻi, akā e hoʻohana pū ana i ka waiwai o ka poʻe huakaʻi ma ke ʻano he mau ʻelele o ka mākaʻikaʻi. he mea e holomua ai ka lokahi honua. He ʻelele kūpaʻa ʻo ia no nā ʻelele o ka mākaʻikaʻi ma ke ʻano he ikaika honua no ka maikaʻi. ʻO kāna kūpaʻa i ka ʻāpana i ʻike iā ia i loaʻa hou i ka Pacific Area Travel Writers Association's Special Honor for Tourism & Development i ka wā o kāna International Awards Ceremony ma ITB Berlin 2017.

Ma ke ʻano he pane i ka nuʻukia o IY2017, ke kiaʻi nei ʻo Mendiratta i kāna kākau ʻana a me kāna kamaʻilio ʻana i nā ala e hiki ai i ka ʻāpana, a me nā mea huakaʻi ke hana i kahi ʻāpana i ka hoʻomohala ʻana i nā kaiāulu o ke ao holoʻokoʻa, nā hoʻokele waiwai a me nā moʻomeheu, ʻoiai ka pale ʻana i nā poʻe a me ka honua. Ma kēia makahiki, kahi helu o kāna mau haʻiʻōlelo, a me 2017 CNN TASK "Compass" ʻatikala, ʻaʻole i hōʻike wale i nā leka moʻomeheu koʻikoʻi a me nā ʻenekema IY2017, akā ʻo nā hiʻohiʻona o ka hana honua - nā ʻelele. Manaʻoʻiʻo ʻo ia i ka manaʻo o ka 'sustainable' ʻoi aku ma mua o ka hele ʻana i ʻōmaʻomaʻo a ʻo 2017, ka United Nation's International Year of Sustainable Tourism for Development, kahi manawa kū hoʻokahi e hāpai i ka ʻike i ka hāʻawi o ka hoʻokipa kūpaʻa i ka hoʻomohala ma waena o nā koho o ka lehulehu a me nā kuleana pilikino. -mea hana a me ka lehulehu, ʻoiai e hoʻākoakoa nei i nā mea pili āpau, keu hoʻi nā huakaʻi, e hana pū i ka hoʻolilo ʻana i ka mākaʻikaʻi i kumu no ka loli maikaʻi.

ʻO kā Mendiratta hana ma ke ʻano he aʻoaʻo a me ka haʻi ʻōlelo me nā ʻoihana T&T nui, nā kino o ke aupuni, nā kula nui a me CNN i hoʻokumu i kāna mau loina o ka hoʻokipa kūkae ma nā pae waiwai, nohona kanaka, moʻomeheu a me nā pae kaiāulu i loko o ka noʻonoʻo a me ke hoʻokokoke ʻana i ka ulu mākaʻikaʻi e hoʻomaopopo a pili pono nā lālā o ka ʻoihana. ka hopena i loaʻa iā lākou ma ka mākaʻikaʻi honua a me ke kaiāulu o ke ao holoʻokoʻa.

I ka manawa pinepine, ua hoʻāʻo ʻo Mendiratta i kāna mau mea kūʻai aku, nā hoa a me nā mea hoʻolohe e ʻike pono ʻaʻole i lilo ka manawa kūpono o IY2017 e ka ʻoihana. Kuhi ʻo ia i ka ʻāpana, ua hāʻawi ʻia iā 365 mau lā e kipaku i kāna ʻelele o ka hopena o ka honua ma waena o ke kaiāulu o ka honua, ma ʻō aku o ka mākaʻikaʻi. Me ka ʻōnaehana UN holoʻokoʻa e kālele ana i ka mākaʻikaʻi ma IY2017, Mendiratta mea pīhoihoi i ka pahu ʻana i ka pono no kēlā me kēia alakaʻi o ka ʻoihana e neʻe nei i mua e helu i kēlā me kēia lā.

Me 100 mau lā i hala, hoʻonui ka pilikia. No nā alakaʻi o ka mākaʻikaʻi honua e like me Mendiratta, ʻaʻohe manawa kūpono e hoʻolaha ai i nā leka o IY2017 i hiki ke hoʻonele ʻia.

No ka mea hou aku i IY2017, ʻike turismo4development2017.org

He aha e lawe ʻia mai kēia ʻatikala:

ʻO kāna hana ma ke ʻano he kākāʻōlelo i nā hui e like me UNWTO, USTOA, World Bank and CNN International, as well as a number of leading global businesses such as The Travel Corporation, currently emphasizes around not just the national development value of the tourism sector, but also leveraging the value of travelers as messengers of tourism as a means of advancing global unity.
She believes that the meaning of ‘sustainability' goes far beyond going green and that 2017, the United Nation's International Year of Sustainable Tourism for Development, is a unique opportunity to raise awareness of the contribution of sustainable tourism to development among public and private sector decision-makers and the public, while mobilizing all stakeholders, especially travelers, to work together in making tourism a catalyst for positive change.
Mendiratta's work as an advisor and speaker with vital T&T corporations, government bodies, universities and CNN embeds her principles of sustainable tourism at economic, social, cultural and environmental levels into mindsets and approaches to tourism growth so that other members of the industry understand and leverage the impact they have on global tourism and the global community at large.