Ua hoʻolaha ʻo Brad Dean, Luna Nui o ka Hui Kūʻai Kūʻai Kūʻai ʻo Puerto Rico ("Corporación para la Promoción de Puerto Rico como Destino"), i kēia lā ua hoʻolaha i nā koho ʻelua mau lālā nui o ka hui alakaʻi o ka DMO. Ua kapa ʻia ʻo Leah Chandler, CDME, Luna Hoʻokele Kūʻai Nui, ma waena o Mei a ʻo Alma Pedrosa, CPA, CDME, ma ke ʻano he Luna Waiwai Nui, mai Iulai 1. ʻO kēia nā kūlana alakaʻi ʻelua i hoʻopiha ʻia mai ka wā i koho ʻia ai ʻo Dean i Luna Nui ma Malaki 2018. E lilo ana ka DMO hou i hui kūʻai kūhelu ma waho o ka Mokupuni ma ka lā 1 Iulai 2018.
Ua hoʻokumu ʻia ka DMO kūʻokoʻa, ʻaʻohe waiwai i ka lā Malaki 2017 ma o ke kānāwai bi-partisan e hāʻawi ana i kahi kālā he $25 miliona no ka mālama ʻana i nā kālepa honua āpau, kūʻai aku a me ka hoʻolaha ʻana o Puerto Rico me ka hui pū ʻana me ke aupuni kūloko a me nā hoa hana.
"ʻAʻohe mea ʻē aʻe ma mua o ka mana hoʻololi o ka huakaʻi a me ka mākaʻikaʻi e kōkua iā Puerto Rico, ke hoʻomau nei nā kamaʻāina a me nā ʻoihana i kāna hoʻohiki ʻana," wahi a Dean. "E lilo ʻo Leah lāua ʻo ʻAlama i mea kōkua i ka hana pū ʻana me ka Papa Hoʻokele a me kā mākou mau mea kuleana i ko mākou hana pū ʻana e hōʻoia i ka DMO he ʻano hoʻololi e hopena maikaʻi ana i ka ulu waiwai o ka Mokupuni ma o ka ʻoihana a me ka huakaʻi leʻaleʻa."
ʻO ka mea hou loa, ʻo Chandler ka Luna Hoʻolaha Kūʻai no ka Branson Convention & Visitors Bureau ma Branson, Missouri kahi i hāʻawi ai ʻo ia i nā hopena i ʻike ʻia ma o ka hoʻonohonoho hou ʻana o ka brand a me ka hoʻolālā media digital. Ma waena o lākou, ʻo ka hoʻonui ʻana o ka 79% o ka loaʻa ʻana o ke kūʻai aku, ʻehā makahiki o ka hoʻopaʻa ʻana i ka ʻauhau ʻauhau a me ke kipa ʻana, a me ka hoʻihoʻi ʻana o 6.3% i ka hoʻonui kālā no ka papahana kūʻai holoʻokoʻa. He 16 makahiki o ka ʻoihana huakaʻi a me ka ʻoihana mākaʻikaʻi, ʻo Chandler he 10 mau makahiki o ka ʻoihana ʻoihana e hōʻike ana i nā moʻolelo mākaʻikaʻi mokuʻāina ʻo Missouri a me Indiana.
Ua hōʻike ʻo Dean e mahalo nui ʻia ʻo Chandler e kāna mau hoa ma ka ʻoihana huakaʻi a me ka ʻoihana mākaʻikaʻi a lawe mai i ka ʻike koʻikoʻi a me ka moʻolelo ʻoihana i ka Puerto Rico DMO. “He alakaʻi ʻoihana akamai ʻo Lea a e lilo ʻo ia i mea kōkua i ka hoʻomohala ʻana a me ke alakaʻi ʻana i ka hoʻoikaika ʻana o ka DMO e hana kūleʻa me ke kaiāulu nui. ʻO kāna ʻike like ʻole i loko o ka ʻoihana, ke alakaʻi ʻana i nā ʻoihana kūʻai i hoʻohui ʻia i ka mākaʻikaʻi a me nā ʻāpana huakaʻi e hoʻohui i kahi mea waiwai i nā hana āpau a ka DMO e ʻimi nei e hoʻolilo iā Puerto Rico i wahi mua.
Ua hōʻike ʻo Chandler i kona hoihoi i ke komo ʻana i ka Puerto Rico DMO. “He mokupuni kū hoʻokahi ʻo Puerto Rico, me nā ʻano ʻano like ʻole e lilo ai ia i wahi hoʻokipa maikaʻi loa. ʻO kēia manawa kūpono e ʻae iaʻu e hoʻohana i koʻu ʻike a me koʻu ʻike e hana i kahi hopena hoʻololi, hoʻolaha i kahi huakaʻi honua, a kākoʻo i ka ulu waiwai o Puerto Rico.
Ma ke komo ʻana i ka hui alakaʻi ma ke ʻano he Luna Waiwai Nui, ʻaʻole malihini ʻo Pedrosa i ka ʻoihana huakaʻi a me ka ʻoihana huakaʻi o ka Mokupuni ʻoiai ʻo ia ka Pelekikena a me Luna Nui a me ka Luna Hoʻokele Waiwai & Hoʻokele me Meet Puerto Rico, ka hui kūʻokoʻa a waiwai ʻole i hoʻopiʻi ʻia i ke kūʻai ʻana i ka ʻO ka Mokupuni ma ke ʻano he hālāwai mua a me kahi huakaʻi hui. Ma kēia kuleana, ʻo Pedrosa ke kuleana no ka hoʻolālā hoʻolālā a me ke alakaʻi ʻana i nā hana kālā a me ka hoʻokele o Meet Puerto Rico. Lawe ʻo ia i ka ʻike ākea o nā ʻano āpau o kahi DMO. Ua hana ʻo ia ma nā ʻoihana multinational a me nā ʻoihana kūloko e like me Ernst & Young, a me RSM Associates i ka loiloi a me ka helu helu; a me kahi kūkākūkā kūʻokoʻa no nā mea kūʻai like ʻole, me ka Puerto Rico Tourism Company (PRTC).
Ua mahalo ʻo Dean iā Pedrosa no kāna ʻike mākeke koʻikoʻi a me ka ʻike DMO. "Loaʻa iā Alma ka ʻike ʻoihana kūpono me ka hui pū ʻana o ka ʻike o ka mākeke kūloko, ka lawelawe ʻana i ka mākeke huakaʻi a me ka hoʻokele waiwai kālā. He mea koʻikoʻi kēia mau mākau i ko mākou hoʻomaka ʻana i kā mākou misionari e hoʻomohala i kahi DMO e pili ana i ka ʻike a me ke kuleana.
Wahi a Pedrosa, "ʻO kēia kūlana hou e hiki iaʻu ke hoʻomau i ka hana ma kahi ʻoihana i loaʻa ka hopena waiwai maikaʻi ma ka Mokupuni. Hauʻoli wau i ka hui pū ʻana i kahi pūʻulu o nā ʻoihana kaulana e kaʻana like i ka manaʻo paʻa me Puerto Rico a me ka makemake i kahi ʻoihana e hoʻololi i nā ola a me nā ʻāina.
