ʻO kahi hoʻolaha huakaʻi hou ʻo Queensland e hoʻololi i nā hiʻohiʻona bikini a me nā hiʻohiʻona hiʻohiʻona me nā kiʻi ʻoliʻoli ʻoliʻoli i lawe ʻia e nā mea hoʻomaha "maoli".
ʻO ka huakaʻi $2.5 miliona, ʻāpana o ka WOW Campaign a Tourism Queensland, e kāhea aku i nā mea i hoʻomaha ma Queensland e hoʻouna i kā lākou mau kiʻi maikaʻi loa o ka ʻike.
E loaʻa i ka mea lanakila he $10,000 ka palapala hoʻomaha hoʻomaha a hiki ke lilo i ʻāpana o ka palapala hoʻolaha e hiki mai ana, ka papa hoʻolaha a me nā hoʻolaha pūnaewele ma Australia a ma waho.
"Ke hilinaʻi nui nei mākou i ke kūʻai ʻana aku iā Queensland iā ia iho ʻaʻole e like me nā wahi ʻē aʻe ʻaʻole pono mākou e hilinaʻi i nā hoʻonohonoho hoʻonohonoho a me nā kiʻi paʻi kikoʻī me nā hiʻohiʻona," i ʻōlelo ʻia e ke Kuhina Hoʻokele ʻo Desley Boyle.
"He mau haneli kaukani o ka poʻe e kipa ana iā Queensland mai nā wahi a pau o Australia a me ka honua i loaʻa nā ʻike maoli a ʻoi aku ka nui o ka lawe ʻana i nā kiʻi a i ʻole nā wikiō o kā lākou huakaʻi."
Ua hōʻike ʻia nā hoʻolaha hoʻolaha TQ ma mua i nā kiʻi lewa o nā wahi hiʻona ma ka mokuʻāina me nā huaʻōlelo me "Where else but . . . ” a me ka makana “Nani i kekahi lā. Pono i ka wā e hiki mai ana.
Ua ʻōlelo ʻo Ms Boyle i ka noiʻi ʻana e ʻoi aku ka nui o ka poʻe e kipa aku i kahi wahi mākaʻikaʻi inā hāʻawi ʻia lākou i kahi hōʻoia maikaʻi ʻekolu.
ʻO ka huina o 20.2 miliona mau mākaʻikaʻi - 18 miliona home a me 2.2 miliona honua - kipa i ka mokuʻāina i ka makahiki i hala a ke manaʻo nei ʻo Tourism Queensland e ʻohi ana kēia hoʻolaha hou i nā uku ʻoi aku ka nui.
Ua hoʻokipa ʻo Kauka Steven Pike, ka loea kālepa University of Queensland i ka hoʻolālā, me ka ʻōlelo ʻana e ʻoi aku ka nui o ka poʻe malihini kipa e hoʻokaʻawale i kā lākou mau kālā paʻakikī ma hope o ka loaʻa ʻana o nā hōʻoia maikaʻi mai nā hoaaloha a me nā ʻohana.
"He noiʻi noiʻi akamai kēia no ka mea e hāʻawi pū i nā mea hoʻokele mākaʻikaʻi me ka ʻike e pili ana i nā mea hoihoi i nā demographic ʻokoʻa," wahi a Dr Pike.
"Ua kūleʻa loa ia ma New Zealand, akā pono nā kiʻi e ʻoiaʻiʻo a ʻae i ka poʻe e kiʻi iā lākou iho i kahi huakaʻi."
E hoʻohana ka hoʻolaha i ka ʻenehana e like me ka mea i hoʻohana ʻia e nā pūnaewele kaʻana like pūnaewele e like me YouTube a me Flickr.
E nānā ʻia nā kiʻi a laila hoʻouka ʻia a hōʻike ʻia ma o kahi mea pāʻani media piha.
"Makemake mākou e kaʻana ka poʻe i kā lākou mau ʻike maikaʻi ma ka hoʻolaha ʻana i kā lākou mau kiʻi, nā moʻolelo a me nā wikiō hope loa ma ka pūnaewele Tourism Queensland," wahi a Ms Boyle.
"Ua nui aku ka poʻe e hoʻopaʻa a ʻimi nei i ka ʻike hoʻomaha ma ka pūnaewele ma mua o ke kipa ʻana i nā hui huakaʻi.
"ʻO ia ke kumu e ʻimi nui nei mākou i nā ʻoihana kūʻai kikohoʻe kūʻokoʻa e like me kēia e hoʻonui ai i ka māhele o ka mokuʻāina o nā mākaʻikaʻi kūloko a me ka honua."
Ua ʻōlelo ʻo William McCarthy, ʻo Irish backpacker, 25, ka mea i hala i ka makahiki i hala e huakaʻi ana ma ke kahakai hikina o Australia, he lanakila ka hoʻolaha hou no ka mea e hoʻolaha ana i nā mea hoʻokipa i hiki ʻole ke hana i nā palapala hoʻolaha.
"He nani ʻo Queensland," wahi a Mr McCarthy.
“ʻAʻole hiki iā ʻoe ke hana i kēlā ma Ireland. E hana ka hoʻolaha no ka mea e hōʻike ana i nā poʻe i nā hana huakaʻi like ʻole ma Queensland ma waho o ke kahakai.
ʻO ka mea kūʻai aku ʻo Brisbane ʻo Rebecca Harland, 30, he mea kākoʻo nui i ka hoʻomaha ʻana ma ka home a ʻōlelo ʻo ia a me kona ʻohana makemake e ʻimi i ko lākou pā hale.
"He mau hoaaloha koʻu e holo ana i Ladana a i ʻole kēia mau wahi exotic, akā manaʻo wau ua loaʻa iā mākou ma ʻaneʻi," wahi āna.
Hoʻokomo ʻia ka hoʻolaha i nā poʻe e hoʻouna ana i nā kiʻi ma o kahi ʻāpana hou o ka pūnaewele www.queensland holidays.com.au, e hele ola ʻia ma Mei 25.
Hiki i ka mea lanakila ke lilo i $10,000 Virgin Blue Holidays voucher ma nā lā hoʻomaha Queensland ma kahi o 12 mau mahina.
news.com.au
