ʻOiai he mea maikaʻi ka noi huakaʻi huakaʻi COVID-19 no ka ʻoihana mokulele honua, ʻo kekahi mau mea e like me ka piʻi ʻana o nā mokulele, ka hemahema o nā limahana, a me nā protocol huakaʻi ma hope o nā ʻano maʻi hou e kau nei i nā pilikia hou i nā ʻoihana mokulele.
Ma kēia pōʻaiapili, ua helu ʻia ʻo American Airlines, Inc. (American Airlines) ma ke ʻano he hui mokulele i ʻōlelo ʻia ma waena o nā ʻoihana mokulele 10 kiʻekiʻe e pili ana i nā kūkākūkā media media o Twitter influencers a me Redditors ma H1 2022, e like me ka Social Media Analytics Platform.
ʻO ka hōʻike hou loa, ʻo 'Top 10 Most Mentioned Airlines: H1 2022', nāna e hoʻopaʻa i nā kamaʻilio media media a puni nā mokulele alakaʻi, e hōʻike ana i ke koena o nā kūlana ʻeiwa kiʻekiʻe e noho ʻia e Delta Airlines, Inc (Delta), JetBlue Airways Corp (JetBlue) , British Airways, Lufthansa, Air France-KLM SA (Air France KLM), Qantas Airways Limited (Qantas), United Airlines, Inc (United Airlines), Qatar Airways Group QCSC (Qatar Airways), a me Air India.
Ua piʻi aʻe nā kūkākūkā pāʻoihana kaiaulu e pili ana i nā hui mokulele honua e 20% i ka H1 2022, i nā mahina ʻeono i hala. Ua piʻi ka manaʻo ʻupena o ka poʻe hāʻawi i ka ʻoihana pūnaewele ma mua o 30% ma H1 2022, ma luna o H2 2021.
ʻO ka piʻi ʻana o ka hoʻopau ʻana i nā mokulele ma muli o ka nele o nā limahana kekahi o nā kumu nui i hoʻohaʻahaʻa i ka manaʻo o ka poʻe influencers. Eia nō naʻe, ʻo ka hopohopo recessionary i hui pū ʻia me ka piʻi ʻana o nā mokulele ma muli o ka haunaele i ke kaulahao hoʻolako e manaʻo ʻia e kaupaona hou i ka noi huakaʻi ea. Ua hoʻomau ʻo American Airlines i kona wahi ma ke ʻano he mokulele i kūkākūkā nui ʻia ma ka ʻoihana pūnaewele mai ka hōʻike hope loa.
Eia naʻe, hāʻule ka māhele o ka leo o ka mokulele i 15% i ka H1 2022, mai 20% i nā mahina ʻeono i hala. ʻO ka spike kiʻekiʻe loa i nā kamaʻilio media media ma ka mokulele i ʻike ʻia i ka waena o Ianuali, i alakaʻi ʻia e kahi hoʻopaʻapaʻa mask. Ua mahalo pū ka Twitter influencers i ka hana i hana ʻia e ka hui mokulele e hoʻokō i nā lula mask federal o COVID-19.
Ua hoʻopaʻa ʻo JetBlue i ka ulu ʻana o 48% i ka nui o ke kūkākūkā kūkākūkā ma ka H1 2022, ka piʻi kiʻekiʻe o ka ulu ʻana ma waena o nā mokulele i ʻōlelo ʻia. Ua alakaʻi ka ulu ʻana i ka mokulele e noho i ke kolu o ke kūlana me ka 14% o ka leo, e hoʻololi ana i ka Southwest Airlines, aia ma ke kolu o ke kūlana i kā mākou hōʻike H2 2021. Ua ʻike ʻia kahi piʻi koʻikoʻi ma waena o nā mea hoʻolaha pūnaewele a puni ʻo JetBlue i ka wā i hana ai ka hui i kahi makana kālā āpau he $3.6 biliona e loaʻa ai ka Spirit Airlines i ʻApelila.
He aha e lawe ʻia mai kēia ʻatikala:
- (American Airlines) is ranked as the most mentioned airline company among the top 10 airline companies based on social media discussions of Twitter influencers and Redditors in H1 2022, according to the Social Media Analytics Platform.
- The growth led the airline to occupy the third position with a 14% share of voice, replacing Southwest Airlines, which was at the third position in our H2 2021 report.
- ʻOiai he mea maikaʻi ka noi huakaʻi huakaʻi COVID-19 no ka ʻoihana mokulele honua, ʻo kekahi mau mea e like me ka piʻi ʻana o nā mokulele, ka hemahema o nā limahana, a me nā protocol huakaʻi ma hope o nā ʻano maʻi hou e kau nei i nā pilikia hou i nā ʻoihana mokulele.
