I ka wehe ʻana i ka ʻaha kūkā nūhou ma Media Pōʻakahi ma ITB Berlin 2023, me Levan Davitashvili, hope kuhina nui o ka ʻāina hoʻokipa o kēia makahiki ʻo Georgia, ʻo Norbert Fiebig, pelekikena o DRV, a me Charuta Fadnis o Phocuswright, Dirk Hoffmann, ka luna hoʻomalu o ʻO Messe Berlin, ke kakali nei i nā lā e hiki mai ana, kahi e kau ai ka manaʻo i nā pilikia hou loa o ka ʻoihana mākaʻikaʻi.

E kū'ē i ke kua o COVID a me ka hoʻonui a me ke kūlana ma muli o kaua a me nā ōlaʻi, nui nā hana e kū nei i nā ʻoihana mākaʻikaʻi. ʻO ke ʻano o ka hana pū ʻana he mea nui loa ia, wahi a Dirk Hoffmann i ka wehe ʻana o ka hōʻike kālepa.

Ma waho aʻe o nā wahi huakaʻi kaulana loa a me nā mea hou loa i ka mākaʻikaʻi, i nā lā e hiki mai ana ma ʻO ITB Berlin 2023, ʻoiai ʻo ka manaʻo hou e ikaika mau ana e like me ka wā ma mua, ʻo ka manaʻo nui e pili ana i ka hana ʻana i nā pilikia hou a puni ka honua. ʻO 5,500 mau mea hōʻikeʻike mai 150 mau ʻāina e hui nei e hoʻololi i nā manaʻo ma nā kahua hōʻikeʻike ma ke kapikala - ola no ka manawa mua mai ka hoʻomaka ʻana o ka maʻi maʻi a ma ke ʻano he hanana B2B wale nō. Ke hana nei ʻo ITB mai ka Pōʻalua a i ka Pōʻalima, me nā lawelawe ākea ākea, livestreamed a me ka pūnaewele ma ITBXplore.

ʻO Georgia ka ʻāina hoʻokipa o ITB Berlin 2023. Aia ma nā kiʻekiʻe like ʻole a hōʻike ʻia i nā ʻāpana aniau 12, ʻo ka ʻāina e pili ana iā ʻEulopa a me ʻAsia kahi huakaʻi huakaʻi a puni ka makahiki me kahi ākea ākea. ʻO ke kumu maopopo loa e hele ai i laila ʻo ia ka hoʻokipa ʻole o ko Georgians, i hoʻokumu ʻia i loko o kā lākou DNA, wahi a Hope Kuhina Levan Davitashvili. He ʻāina moemoeā ʻo Georgia e kipa aku ai, a ma muli o kāna mau ʻauhau haʻahaʻa a me ka hoʻokipa hoʻokipa ʻana i nā mea hoʻokumu ʻoihana he wahi maikaʻi loa ia no ka hoʻopukapuka kālā.

Me ka wehe hou ʻana o ka honua ma hope o ka maʻi maʻi maʻi, pono ka ʻoihana huakaʻi e nānā pono i ka wā e hiki mai ana, wahi a Charuta Fadnis o Phocuswright, ka hui noiʻi huakaʻi alakaʻi o ka honua. Pono e nānā i nā hoʻolālā a me ka hoʻokumu ʻana i kahi pae hoʻokūkū. ʻO ka manaʻo nui o kāna noiʻi ʻana ma luna o nā ʻenehana like ʻole a me nā ʻano hou e hoʻoikaika ai i ka ʻoihana huakaʻi i ka wā e hiki mai ana, me ka hoʻomau ʻana, ka hopena o ke komo ʻana a me nā papahana lālā, ka wā e hiki mai ana o ka pānaehana kaiapili a me ka pili ʻana i nā nomad digital.

Ua ʻike ʻo Pelekikena DRV ʻo Norbert Fiebig i ka makemake nui e huakaʻi i ka "lāhui kaʻahele nui loa o ka honua" - ka poʻe Kelemania, ka mea i manaʻo maikaʻi iā ia no ka wā e hiki mai ana. ʻOiai ke ōlaʻi, ua hoʻonui maoli ʻia nā puke no nā huakaʻi i Turkey, he hōʻailona maikaʻi ia no kahi ʻāina kahi i hilinaʻi nui ai ka poʻe i ka mākaʻikaʻi. He mea nui e hōʻoia i ka palekana a me ka pilikia ʻole o ka huakaʻi e hiki mai ana. Ua hōʻike ʻia kēlā makemake i ka koi kiʻekiʻe no ka pōʻai a me nā huakaʻi holoʻokoʻa, wahi a Fiebig. Pono e hoʻokomo i kahi huakaʻi hoʻomaha i kahi e hele ai, e pale aku i nā kūlana i kū mai ma nā mokulele i ka makahiki i hala.

He aha e lawe ʻia mai kēia ʻatikala:

In addition to highly popular travel destinations and the latest innovations in tourism, over the coming days at ITB Berlin 2023, which despite a new concept is still as strong as ever, the focus will also and in particular be on how to deal with the latest crises around the world.
At the opening press conference on Media Monday at ITB Berlin 2023, together with Levan Davitashvili, vice prime minister of this year's host country Georgia, Norbert Fiebig, president of DRV, and Charuta Fadnis of Phocuswright, Dirk Hoffmann, managing director of Messe Berlin, was looking forward to the next few days, during which the focus would be on the latest challenges in the tourism industry.
The focus of her research was on the various technology and innovation trends that in future would influence the travel industry, including sustainability, the impact of access and membership programs, the future of social media and dealing with digital nomads.