Hōʻike ʻo Seychelles Huakaʻi iā 2021 hoʻolālā ola hou i ka hoʻolālā

In her presentation to the participants, Mrs. Francis provided a global overview of the current state of the local tourism industry, commenting on the effects of the global uncertainties on this country’s economic sector. 

She also explained in length how STB has made extensive use of market intelligence data to understand consumer behavior and markets where there have been pent up demands. This has allowed the organization to shift its focus to what she termed as the ‘go-to’ markets, acknowledging that Seychelles’ traditional markets would take longer to become stable because of restrictions that exist as a result of the evolution of the global pandemic situation.

Mrs. Francis also pointed out that the STB would be refining its digital marketing tactics and accentuating the newly identified trends to target potential visitors even when they are in lockdown. She also stressed that it was equally important to consolidate relationships with both its local and international strategic partners.

Mrs. Francis further explained that a big part of STB’s strategy for this year will be about delivering more impactful and targeted campaigns, working with key distribution partners.

“We will be embedding sustainability into our campaigns and activities, centered on the key sustainability themes of nature, culture, authenticity, and diversity,” she further stated.

Seychelles has been heavily impacted by the COVID-19 pandemic, which cut tourism arrivals figures by 70%. The country started its road to recovery as of March 25 with the reopening of the border to all countries except for South Africa for the time being.

ʻO nā nūhou hou aʻe e pili ana iā Seychelles

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