Vietnam: ʻO ka tigika hou ʻo MICE i ka mākaʻikaʻi ʻoihana?

I ka wā e pili ana i ka mahele ʻo MICE (Nā hālāwai, nā hoʻoikaika ʻana, nā ʻaha kūkā a me nā hanana), ʻike nui ʻia ʻo Singapore a me Malaysia ma ke ʻano he "tigika MICE" o ka ʻĀpana Hikina Hema. ʻO ka wela ma ko lākou mau kuʻekuʻe wāwae kahi piʻi wikiwiki aʻe o kēia ʻoihana, Vietnam, ka mea i manaʻo e kū nei i kahi hoʻoweliweli koʻikoʻi i nā makahiki e hiki mai ana.

Wahi a ka Vietnam National Administration of Tourism (VNAT), lawe mai ka mākaʻikaʻi MICE i ʻehā a ʻelima mau manawa ʻoi aku ma mua o nā ʻano mākaʻikaʻi ʻē aʻe, no ka mea ʻoi aku ka nui o ka lilo o kēia māhele o ka poʻe huakaʻi. Ua hoʻolilo kēia iā MICE i mea hoʻohihi no ka hoʻomohala ʻana i nā ʻāina e like me Singapore, Malaysia a me Thailand.

Ua nānā ka maka o Vietnam i kēia pai maikaʻi e hoʻokani nei i nā hanana nui e like me APEC (Asia Pacific Economic Cooperation) 2017, ASEAN Summit 2010, a me ASEAN Tourism Forum-ATF 2009.

Ua ʻōlelo ka International Congress and Convention Association (ICCA) e kū mai nei ʻo Vietnam ma ke ʻano he wahi palekana i ka honua a he wahi maikaʻi no nā mea hoʻopukapuka haole. Ke nānā ikaika nei ka ʻoihana hoʻokipa o ka ʻāina i ka hoʻomaʻemaʻe ʻana i kā lākou mau pono a me nā lawelawe e hoʻomaikaʻi ai i ko lākou hiki ke hoʻokipa i nā hanana MICE nui loa.

ʻOiai ʻo nā kūlanakauhale nui o Hanoi a me Ho Chi Minh ka huakaʻi i ʻike ʻia no nā ʻoihana hui a me nā huakaʻi ʻoihana i Vietnam i ka wā i hala, ʻo nā kūlanakauhale ma ke kikowaena waena e like me Danang, Hoi An a me Nha Trang e lilo i mau koho maʻalahi.

I ka 2016, nā kūlanakauhale Vietnamese e like me Hanoi, Danang, Nha Trang a me Ho Chi Minh i hoʻohui i kā lākou pūʻali o 4 a me 5-hōkū honua hōkele. Ua hoʻonui hou ʻia ke kahua mokulele ʻo Nha Trang e hoʻohui i nā mokulele ʻāina a ʻoi aku hoʻi.

"Hoʻonui ka mea huakaʻi ʻoihana i ka mea huakaʻi huakaʻi e ʻehā a ʻelima paha manawa. No laila ʻike mākou i nā manawa kūpono he nui i ka mākaʻikaʻi MICE, a me ka hoʻokele waiwai o ka honua e hoʻi nei i kona wāwae, aia kahi koi hou no nā hōʻike, nā hālāwai a me nā hanana. He hiki nui ʻo Vietnam i ka mākaʻikaʻi MICE a mākou e ʻimi a mākaʻikaʻi ai i ka hoʻolālā, i mea e hoʻowalewale ai i nā ʻoihana ʻē aʻe e hoʻokipa i kā lākou hanana ma kā mākou kahakai, "wahi a ka mea hoʻokumu a me CEO ʻo Vietnamjet, ʻo Nguyen Thi Phuong Thao.

ʻO kahi ala e hana ai i kēia, ua hoʻohui ʻo ia, ʻo ia ka hoʻomaikaʻi ʻana i ke komo ʻana i nā kūlanakauhale nui o Vietnam ma kahi o Hanoi a me Ho Chi Minh City, kahi e hāʻawi ai i ka nani maoli a me nā ʻike moʻomeheu i ʻike ʻole ʻia no ka poʻe huakaʻi e ʻimi nei i nā ʻike ʻoiaʻiʻo i ka ʻoihana a me ka leʻaleʻa (B-leisure) .