Hoʻoulu ʻo Italia i ka mākaʻikaʻi congress ma IMEX

ʻO ka hana o nā ʻāina

Ma ke ʻano o ka hana, ʻoi aku ka maikaʻi o ka poʻe o ʻEulopa no ka nui o nā hui honua i hāpai ʻia e nā hui. Ma ka Top 20 Destination Performance Index o ka International Congress and Convention Association (ICCA), 70% o nā ʻāina a me 80% o nā kūlanakauhale he mau wahi ʻEulopa. ʻO nā ʻāina ʻĀsia (15%) a me nā ʻāina ʻAmelika ʻĀkau (10%) e hahai ana, ʻoiai ʻo Oceania, i hōʻike ʻia e Australia, he 5%. Lele ʻo Sepania i 2 mau wahi i hoʻohālikelike ʻia me 2019 a lilo i lua o ka huakaʻi no nā hālāwai ma ka honua holoʻokoʻa ma hope o ʻAmelika Hui Pū ʻIa e noho paʻa ana ma kahi mua no ka nui o nā hālāwai kūkā. Ma hope o Kelemānia ma kahi 3 a me Palani ma kahi 4, loaʻa ʻo Italia i 2021 i kahi 5th, e hoʻopio ana i ka United Kingdom e hāʻule i kahi kūlana i hoʻohālikelike ʻia me 2019.

ʻO ke kūlana o nā kūlanakauhale

Ma ke kūlana o nā kūlanakauhale, komo ʻo Roma i nā kūlana 20 kiʻekiʻe a aia ma kahi 16th. I ka makahiki 2021, he 86,438 mau hanana i mua a i ʻole ma ke ʻano hybrid i mālama ʻia ma Italia me ka ulu ʻana o 23.7% i hoʻohālikelike ʻia me 2020, no 4,585,433 mau mea komo (+ 14.7% i 2020). ʻO ka awelika o nā hanana he 1.34 mau lā, e like me 2020 (1.36).

ʻO 52.5% o ka ʻaha kūkā a me nā wahi hanana ma ka ʻĀkau, 25.5% ma ke kikowaena, 13.9% ma ka Hema, a me 8.1% ma nā mokupuni. Ua hoʻokipa ka ʻĀkau i ka 65.2% o nā hanana aupuni me ka piʻi ʻana ma kahi o 29.0% ma mua o 2020.

ʻO nā hōkele o ka hālāwai kūkā, e hōʻike ana i ka 68.4% o nā wahi āpau i nānā ʻia, ʻo 72.8% o ka nui o nā hanana (ka ʻikepili mai ka Italian Observatory of Congresses and Events - Oice - Federcongressi).

Nā palapala hōʻoia maikaʻi

Me ka pili ʻana i nā palapala hōʻoia e pili ana i nā kūlana honua, 22% o nā pūnaewele e pane ana i ka ENIT/Ptsclass survey, loaʻa ma ka liʻiliʻi loa: 16.3% hoʻokahi wale nō palapala hōʻoia, 3.1% loaʻa ʻelua, a me 1 he 1% o ʻekolu, aʻo 1.5% i loaʻa ʻehā a ʻoi aʻe nā palapala hōʻoia.

Ma ka noʻonoʻo ʻana i nā ʻano wahi like ʻole, 26.7% o nā kikowaena congress a me nā wahi hōʻikeʻike congress i loaʻa i hoʻokahi palapala hōʻoia, a ukali ʻia e nā hōkele me nā lumi hālāwai (25.7%), nā wahi ʻē aʻe (18.5%) a me nā hale mōʻaukala (8.9%).

Hoʻolilo honua

I ka makahiki 2021, ʻoi aku ka nui o ka hoʻolimalima honua ma nā huakaʻi ʻoihana i Italia ma 2021, ma kahi o 4.3 biliona euros (+ 50.8% ma 2020), ua ulu aʻe ma mua o kēlā no nā lā hoʻomaha (+ 16.8%). Aia he 10.8 miliona mau huakaʻi hele honua i Italia no nā kumu hana-ʻoihana ma 2021 (+ 18.2% ma 2020) no ka huina o 33 miliona mau pō (+ 16.7%) (Source: Studies Office on Banca data of Italy).

I nā mahina 6 mua o 2022, ua hoʻohana nā huakaʻi mai nā ʻāina ʻē a i Italia no nā kumu hana ma kahi o 3 biliona euros (kumu: Ke Keʻena ʻimi noiʻi e pili ana i ka ʻikepili provisional mai ka Bank of Italy - 2022).

ʻO ka ikaika ma 2026

E ʻike ka ʻāpana MICE i ka ikaika o ka wā i hala ma 2026. "ʻO ka holomua o he maka o nā maka e hoʻokumu ʻia i ka wā e hiki mai ana i ka maikaʻi o nā mea a me ka hāʻawi ʻana i hiki i ka huakaʻi ke hāʻawi i ka hoʻokō ʻana i nā pahuhopu o ka hanana, "wahi a Roberta Garibaldi o ENIT, me ka hoʻohui ʻana:

"Ma ke kākoʻo o nā mea virtual, ka hāʻawi ʻana i kahi ʻike pūnaewele kūpono, hoʻomau."

"Pono mākou e kālele i ka waiwai naʻauao e hiki ai i ka huakaʻi ke hāʻawi aku i nā hālāwai me nā pilina ma waena o ka lehulehu a me ka pilikino. ʻO nā ʻike pūnaewele kūpono ma ka ʻaoʻao o ka mea hoʻonohonoho he mea nui ia no ka kūleʻa a me ka hoʻihoʻi ʻana i ka hoʻopukapuka kālā o ka hālāwai alo a he alo.

Nā kumu o ke koho ʻana i nā wahi

Inā mākou e loiloi i ka ʻikepili i loaʻa, ʻike mākou "pehea ka nui o ka hoʻoholo ʻana o nā mea e like me ka kaulana, ka hiki ʻana o nā wahi, nā mea kūlohelohe, ke aniau, nā manawa hālāwai kūkā hou, nā hiʻohiʻona o nā hale noho no ka maikaʻi a me nā kūlana i hoʻonui i ka palekana," i ʻōlelo ai ʻo Garibaldi. , "a pehea e hoʻonohonoho pono ai iā ʻoe iho ma nā hale me nā lumi liʻiliʻi me kahi hoʻokipa maʻamau. Ua ulu ka hoihoi i nā hale me nā wahi o waho me ka maʻalahi o ka lewa, ka nānā ʻana i ka hoʻomau, a me ka meaʻai a me ka waina a me nā lako ʻenehana kiʻekiʻe, "wahi a Ms. Garibaldi.

E wehe ʻia ke kūlana Italia ma IMEX ʻAmelika mai ʻOkakopa 11-13, 2022.

eTurboNews he hoa pāhana no IMEX.