- Ke hoʻolako nei nā kino mākaʻikaʻi ʻEulopa i ke alakaʻi kūpono e hōʻoia i ka poʻe kūʻai aku hiki ke palekana a huakaʻi ʻole i ke kauwela 2021
- E hoʻoneʻe ka hoʻouka kikohoʻe nunui i ke komo ʻana ma waena o ʻEulopa e hoʻoulu ai i ka noi pent-up no ka huakaʻi
- E hoʻōlapa ʻia ka pāʻina e like me kā ETC noiʻi e hōʻike nei e hoʻomehana mai ana ka manaʻo no ka hele ʻana i ʻEulopa
Ma mua iho nei, ʻo ʻO ke Komisina Huakaʻi ʻEulopa (ETC) hōʻike ʻia 'Wehe i ʻEulopa', kahi hoʻolaha hoʻolaha nui e lilo i mea nui i ka wehe hou ʻana o ka huakaʻi mākaʻikaʻi ʻEulopa a me ke ola hou ʻana o ka hilinaʻi huakaʻi i kēia kauwela. Ma mua o ka hoʻolālā maʻalahi ʻana o nā kapu ma waena o ʻEulopa i nā pule e hiki mai ana, ke hana pū nei ka ʻāpana mākaʻikaʻi e paipai i ko ʻEulopa e hele mākaʻikaʻi i nā ʻāina ʻē a hāʻawi iā lākou i ka ʻike maopopo a ākea e hoʻolālā i kā lākou huakaʻi hou.
Ua hoʻolauna ʻia ka hoʻolaha 'Open up to Europe' i kēia lā ma ka hālāwai nui a ETC ma Algarve, i mālama ʻia e Turismo de Pokukala. Alakaʻi ʻia e kahi laʻana, ua hui kino nā poʻo o nā papa hoʻokipa kūʻāina ʻEulopa i ke kino no ka manawa mua mai ka hoʻomaka ʻana o ka maʻi ahulau e hōʻike i ka mākaukau o ʻEulopa e hoʻomaka hou i ka huakaʻi a me ka mākaʻikaʻi.
ʻO ka huakaʻi, alakaʻi ʻia e ETC a kākoʻo kālā ʻia e ka European Union me ke kākoʻo o nā wahi ʻoi aku ma mua o 30 a me nā māka huakaʻi, e ʻōwili ʻia ma waena o ʻEulopa no ka mea ua hoʻomāmā ʻia nā kapu a wehe ʻia nā ʻāina no ka huakaʻi. ʻO UK a me Kelemania nā mākeke mua kahi e hoʻomaka ai ka hoʻouka kaua ma waena o Iune. E hoʻomau ka holo ʻana ʻo 'Open up to Europe' i loko o ke kauwela holoʻokoʻa a manaʻo ʻia e hōʻea i 26 miliona mau huakaʻi huakaʻi ma ʻEulopa.
Hoʻonohonoho ʻia kēia hoʻolaha digital multi-channel e hoʻokele i ka hana pūnaewele a hōʻoia i nā mākaʻikaʻi hiki ke hoʻokō ʻia nā wahi mākaʻikaʻi a me nā ʻoihana hoʻokipa ma ʻEulopa i nā kuʻina olakino a me nā hana hoʻomaʻemaʻe kūpono āpau a wehe ʻia no nā mea kipa. Ma ke ʻāpana o ka hoʻouka kaua, ua hoʻomohala ʻo ETC a me nā hoa i ka microsite OpenUpToEurope.eu kahi hale kū hoʻokahi no ka poʻe e noʻonoʻo ana i kā lākou huakaʻi huakaʻi no ke kauwela 2021. E hoʻopili ʻia nā mea hou a me ka ʻike e pili ana i nā ʻike huakaʻi i hiki i nā mea kūʻai aku. ʻoluʻolu i ʻEulopa i kēia kauwela, me ka nānā i ke ʻano, ka moʻomeheu a me nā ʻike gastronomic. E hāʻawi pū ka microsite i nā ʻōlelo aʻoaʻo a me nā ʻōlelo aʻo e pili ana i ka huakaʻi ʻana i ʻEulopa, me nā ʻike nui e pili ana i ka palapala EU Digital COVID a me ka European Tourism Covid-19 Safe Seal.
Ma ke kamaʻilio ʻana i ka hālāwai kūkā nūhou e hoʻolaha ana i kēia lā, ua ʻōlelo ʻo Pelekikena o ETC a me Turismo de Pokukala, ʻo Luís Araújo: "He lā nui maoli kēia no ka huakaʻi mākaʻikaʻi ʻEulopa, e hāʻawi ana i ka manaʻolana no ka mea a mākou e manaʻo ai he kauwela pīhoihoi i mua no nā wahi o ʻEulopa. ʻO ETC a me nā leo alakaʻi i ka huakaʻi mākaʻikaʻi ʻEulopa ke hoʻolaha nei i kēia lā e wehe ana ʻo ʻEulopa. Mākaukau nā huakaʻi Europe, nā huakaʻi a me nā ʻoihana hoʻokipa e hoʻolako i kēlā ʻike maʻalahi, laulima i nā huakaʻi i nalowale no kahi lōʻihi. E komo pū kēia pā kaua i ka ʻike āpau a nā mākaʻikaʻi e makemake ai e pono ai ke hoʻolālā nei lākou i nā huakaʻi kauwela, ʻoiai mākou e hana pū nei e paipai i nā kuleana ʻoi aku ke kuleana a me ke kūmau. "
Hoʻomākaukau pono ka hoʻomaka ʻana o kēia hoʻolaha, ke hele mai nei ma hope o ka noiʻi hou loa mai ka ETC e hōʻike ana he nui ka poʻe o ʻEulopa e lana ka manaʻo no kahi hoʻomaha kauwela, me ka hapanui (56%) e hoʻolālā ana i kahi lā hoʻomaha ma ka hopena o ʻAukake 2021. ʻO kēlā mau mea, 49% makemake e huakaʻi i kekahi ʻāina ʻē aʻe o ʻEulopa, e hāʻawi ana i ka manaʻolana no nā wahi he nui o ʻEulopa.
Ma waena o nā huakaʻi manu manu mua, 9 o ka 10 i kēia manawa i nā lā kikoʻī i hoʻolālā ʻia no kā lākou mau wā hoʻomaha, me ka hapa nui o nā mea i koho ʻia e huakaʻi i Iulai a ʻAukake (46%).
He aha e lawe ʻia mai kēia ʻatikala:
- European tourism bodies providing the essential leadership to reassure consumers that safe and seamless travel is possible in summer 2021Multi-channel digital campaign will drive engagement across Europe to stimulate pent-up demand for travelCampaign to be launched as ETC's research shows that sentiment for travelling in Europe is warming up.
- Ahead of the planned easing of restrictions across Europe over the coming weeks, the tourism sector is working together to encourage Europeans to travel abroad responsibly and to provide them with the clear and comprehensive information to plan their next trip.
- Earlier today, the European Travel Commission (ETC) presented ‘Open up to Europe', a major promotional campaign that will play a significant role in the reopening of European tourism and revival of travel confidence this summer.
