Ua hoʻolaha ka Tourism Authority of Thailand (TAT) i kahi palapala noi WeChat 'Visit Thailand' ʻōlelo Mandarin Chinese no nā mākaʻikaʻi Kina.
Aia pū ka pūnaewele kākoʻo ʻike o TAT i kāna Call Center 1672 a me ka TAT Contact Center, ua loaʻa iā lāua ma ka ʻōlelo Mandarin Chinese, e hāʻawi ana i ka ʻike koke a me ke kōkua i nā huakaʻi Kina ma Thailand.
Ua ʻōlelo ʻo Mr. Chattan Kunjara Na Ayudhya, Hope Kiaʻāina no Marketing Communications, "Ua ʻoki ʻia ka mākeke huakaʻi Kina a ʻokoʻa loa. He mea koʻikoʻi ia, ʻoiai ʻo ka ʻāina kaiaola pūnaewele holoʻokoʻa ka 'intranet' nui loa i pani ʻia ma ka honua. WeChat 'Visit Thailand' pae ke kahua pāʻani, e hāʻawi ana i nā mākaʻikaʻi Kina i kahi mea kamaʻilio makemake e hilinaʻi ai lākou i kā lākou ʻōlelo Mandarin maoli.
Loaʻa ia ma Thailand a me Kina, kahi e hiki ai i nā mākaʻikaʻi ke noi i ka ʻike mākaʻikaʻi a me ke kōkua 24 mau hola ma o ka hoʻouna ʻana i kahi leka maʻalahi i ka papa kōkua noi.
ʻO Kina ka mākeke kumu mākaʻikaʻi nui loa o Thailand me 1 i 4 o nā mākaʻikaʻi āpau mai Kina. Ua hoʻokipa ʻo Thailand i 8.8 miliona mau malihini Kina e hoʻonui ana i ka 430 miliona Baht i ka makahiki 2016. Manaʻo ʻia e ulu ka helu i ʻeiwa miliona mau mākaʻikaʻi i kēia makahiki a loaʻa ma luna o 480 miliona Baht i ka loaʻa kālā (piʻi i ka 8% a hōʻike i ka 26.6% o ka loaʻa kālā holoʻokoʻa).
I loko o Ianuali a Iulai i kēia makahiki ua loaʻa iā Thailand he 20.41 miliona mau malihini kipa (+4.47%) nāna i hoʻopuka i 1.03 trillion Baht (+6.07%). Ma loko o kēlā huina, 5.65 miliona (27.7%) he poʻe mākaʻikaʻi Kina e hoʻonui ana i 290 miliona Baht e hōʻike ana i ka mākeke inbound kiʻekiʻe o Thailand no ka hōʻea ʻana a me ka loaʻa kālā.
ʻO WeChat i kēia manawa ka noi pāpaʻi kaiaulu kaulana loa o Kina me 889 miliona mau mea hoʻohana ikaika. E ulu ana ka helu e like me ka China Internet Network Information Center he 731 miliona mau mea hoʻohana pūnaewele ma 2016, a i ʻole 53.1% o ka heluna kanaka.
Ua hoʻonui ʻia ka nui o nā mea hoʻohana pūnaewele ma nā polokalamu kelepona mai 620 miliona ma 2015 a i 695 miliona ma 2016. Ma waho aʻe o ka ʻimi ʻana i ka ʻike ma ka pūnaewele, hiki i nā mea hoʻohana ke heluhelu i ka hale noho a kūʻai aku ma ka pūnaewele.
He aha e lawe ʻia mai kēia ʻatikala:
- Loaʻa ia ma Thailand a me Kina, kahi e hiki ai i nā mākaʻikaʻi ke noi i ka ʻike mākaʻikaʻi a me ke kōkua 24 mau hola ma o ka hoʻouna ʻana i kahi leka maʻalahi i ka papa kōkua noi.
- The number is expected to grow to nine million tourists this year and generate over 480 million Baht in revenue (up 8% and represent 26.
- The TAT's information support network also includes its Call Center 1672 and the online TAT Contact Center, both already available in Mandarin Chinese, offering instant information and assistance to Chinese travelers in Thailand.
