Maikaʻi ka Honua: hōʻike ʻo Hilton pehea me nā hanana i hoʻopili ʻia

Ua hoʻolaʻa ʻo Hilton i ka inoa o ka brand "The World is Right Here" ma o kahi hoʻohui pū ʻia hanana ma nā waiwai ma ʻO kā Pekina ʻO Wangfujing a me ʻO YunnanKa loko o Fuxian. ʻO ka hanana, i hana ʻia me ka ʻenehana Telepresence, hiki i nā malihini ke ʻike i nā kiʻi like ʻole o ke ola o nā mea komo ma kēlā me kēia wahi, e launa pū kekahi me kekahi ma o kahi kikowaena kikohoʻe maʻamau, a lawe pū i nā kiʻi. Hoʻolālā ʻia e hōʻeuʻeu i ka poʻe huakaʻi Kina e ʻike i ka honua ma o ka pae honua o ka brand ma mua o 575 mau hōkele ma 79 mau ʻāina a me nā ʻāpana ma ʻeono mau ʻāina, ua wehe ʻo Hilton Hotels & Resorts i nā ʻike kūikawā no kāna mau malihini.

Ke ulu mau nei kāna ʻoihana mākaʻikaʻi, Kina Nui Hāʻawi iā Hilton me kāna mākeke nui loa ma waho o ka US, a i kēia manawa he home no 50 Hilton Hotels & Resorts waiwai, me kahi hou 64 mau hōkele i ka paipu. Manaʻo ʻo Hilton e kono i nā huakaʻi Kina e ʻike i nā ʻike maoli a puni ka honua, me nā waiwai ʻē aʻe 179 i ka pipeline a puni ka honua. Ma ka hopena o 2018, e wehe ka brand i 19 mau hōkele hou.

ʻO Wendy Huang, Hope Pelekikena Nui a Luna Hoʻokele Kalepa ma Hilton Greater China a Monokolia, i ʻōlelo ʻia, "Ke ʻimi nei nā huakaʻi Kina i nā ʻike huakaʻi hoʻokahi o ke ʻano. Loaʻa kā mākou mau hōkele a me nā hōkele ma nā wahi i ʻimi nui ʻia ma ka honua mai Buenos Aires a Pakelona, e Beijing a Bali. Me ka noho ʻana o ka brand ma ka honua holoʻokoʻa, eia mākou e hoʻokō i nā pono o ka poʻe huakaʻi Kina e ʻimi nei e ʻike i ka mōʻaukala o ka honua, nā noʻonoʻo a me ka moʻomeheu, kūlohelohe, nā kīʻaha like ʻole, a me nā mea hou aku.

"Aia ka Honua maanei" Global Brand Campaign

I Kekemapa 2017, ua hoʻopuka ʻo Hilton Hotels & Resorts i kahi pepa polū i kapa ʻia ʻo, "The World of the Chinese Modern Day Traveler is Right Here," nāna i nānā i nā mea e hoʻohuli ai i ka ʻano a me nā makemake o ka poʻe huakaʻi Kina. I ka manawa like, ua hoʻolaha ka brand i nā hoʻolaha ma kekahi o nā mokulele ʻoi loa o ka ʻāina. I ka hoʻomau ʻana i kēia hoʻolaha hōʻailona, ​​ʻo ka hanana "Beijing Meets Yunnan" e hoʻohana i ka ʻenehana hou e hiki ai i nā malihini ma nā wahi ʻelua ke hui kokoke i kekahi, i ka nui o ke ola.

"Beijing a Yunnan ʻO lāua ka nani loa i ka mahina o ʻOkakopa. Yunnan ʻO ia kekahi o nā moena o ka moʻomeheu kanaka, me nā wahi nani a me nā waihoʻoluʻu ka liʻiliʻi nā moʻomeheu e hāʻawi i nā manawa kūpono no ka ʻimi ʻana, "wahi a ʻO Wendy Huang, Hope Pelekikena Nui a Luna Hoʻokele Kalepa ma Hilton Greater China a Monokolia. “ʻO Bejing, ʻo ia ke kapikala o ka ʻāina, kahi e noho ʻaoʻao ai ka mōʻaukala kahiko, ka hana a me ka moʻomeheu me ka ʻenehana hou a me ka ʻenehana. Hoʻopili kēia pilina manawa maoli i kēia mau wahi ʻelua, e ʻae ana i nā malihini ma nā ʻaoʻao ʻelua e aʻo hou e pili ana i nā ʻike like ʻole a lākou e hāʻawi ai.

Ma ke ʻano he inoa kaulana loa o ka ʻoihana, e hoʻolauleʻa ʻo Hilton Hotels & Resorts i kāna 100th anniversary i kēia makahiki aʻe, a e hoʻomau i ka paipai ʻana i ka poʻe huakaʻi e makaʻala i ka honua ma o kāna kapuaʻi honua.