I ke kanalua e komo i ka ulaula!
Ua hiki ia'u ke hoike aku; ʻO nā wahine ʻōpio, ikaika nui, hoʻolaʻa ʻia i loko o ka Metropolitan Pavilion o New York, me ka hoʻokuʻi ʻana a me ka hoʻokuʻu ʻana e hele i ka poʻe kūʻai aku e hoʻokomo koke ana i kā lākou mau mea hoʻonaninani kūʻokoʻa a me nā huahana mālama ʻili i loko o nā ʻeke kūʻai.
He lā anu, pulu, ʻeleʻele - he mau pule ma mua o ka Kalikimaka. Ua aneane kaawale na alanui; he kakaikahi wale no ka poe kuai wiwo ole i ka wiwo ole a me ka hopohopo nui, e haalele i ka oluolu o ko lakou mau wahi moe no ka hana ana i ka pilikia o ke kuai ana no na hoaloha a me ka ohana.
Ua hoʻopaʻa ʻia nā wahi paʻa me nā mea pena kiʻi ʻoihana a me nā ʻoihana hoʻomaʻemaʻe / mālama ʻili ikaika a ʻo ka nui o nā wahine ʻōpio i hoʻopuni iā lākou me ka hoʻomanawanui ʻole no nā huahana, ʻōlelo aʻoaʻo, a pūliki pū kekahi. Inā i pae mai kekahi mai ka honua ʻē aʻe ma kēia wahi, ua manaʻo lākou ʻo kēia ka manawa hope loa no kēia mau wahine ʻōpio e kūʻai i nā mea hoʻonaninani.
Aia paha nā hopohopo e pili ana i ka emi ʻana o nā hoʻolimalima i loaʻa mai 18-35 y/o wahine paʻa kāleka hōʻaiʻē; akā naʻe, inā nānā kekahi i nā waihona kālā ma ka MakeUp Show nā papaʻaina kūʻai, e hoʻomaopopo koke ʻoe ʻo ke kūʻai wikiwiki ʻana i nā eyeshadows, mascaras, a me nā wigs, e lawe mai ana i nā ʻakaʻaka ākea ma nā helehelena he nui, ʻo ia ka hopena o kēia mau mea kūʻai ikaika kiʻekiʻe i loaʻa i kahi ākea ākea.
Ua ʻike ʻo TABS Analytics, i kā lākou mau makahiki ʻelua o ka US Cosmetics Study, ua hoʻolilo nā wahine millennial (18-34) i ke kālā nui loa ma nā huahana nani a ʻelua mau mea kūʻai kaumaha (kūʻai 10+ ʻano o nā huahana i ka makahiki) a helu no 47 pakeneka o na mea kuai kaumaha a pau.
MakeUp = Ke Kaʻa kālā maikaʻi
ʻO ka ʻoihana cosmetics kekahi o nā mākeke koʻikoʻi o ka honua, me ka USA e lawe ana i kahi kūlana nui ma kēia wahi. ʻO ka piʻi nui ʻana o ka poʻe ma ka ʻāina e kūʻai ana i ka mālama pilikino a me nā huahana nani he mea kupanaha:
Ma kahi o $49.2 biliona e hana ʻia e ke kūʻai ʻana i nā mea hoʻonaninani ma USA i kēlā me kēia makahiki; $500 biliona ma ka honua holoʻokoʻa.
I ka makahiki 2020, ua helu ʻo ʻAmelika ʻAmelika no 24% o ka mākeke hoʻonaninani honua. ʻO nā helu o kēia manawa ke kau nei i ka ʻāina ʻo Asia Pacific ka mea kūʻai nui loa o nā mea hoʻonaninani. I loko o ka mākeke hoʻonaninani ʻEulopa, ua hoʻopau ʻo Kelemania i ka helu nui loa o nā mea hoʻonaninani ma 2021, ma kahi o 13 biliona Euros. Ua ukali ʻia kēia e Farani a me Italia, ma kahi o 12 billion Euros a me 10.6 billion Euros, kēlā me kēia.
Ma ka awelika, hoʻolimalima nā ʻAmelika mai $110 - $313 ma nā mea hoʻonaninani i kēlā me kēia MAHINA.
ʻO nā huahana skincare he 42 pakeneka o ka ʻoihana hoʻonaninani, e hōʻike ana i ka māhele mākeke nui loa.
Koʻikoʻi o Media Media
- I ka makahiki 2020, ʻoiai me kahi maʻi maʻi honua a paʻa kēlā me kēia mea i ko lākou mau pā ponoʻī, ua hōʻole ka nani, a me ka ʻoihana hoʻonaninani i ka 8 pakeneka.
- Ma kahi o 61 pākēneka o nā mea kūʻai nani a pau i hahai i nā brand cosmetic a i ʻole i kipa aku i kahi hōʻailona ma ka pāpili kaiapili (Iune 2019), e hana nui ana i ka hoʻopili ʻana i ka ʻoihana pūnaewele no nā brand cosmetic.
- He alakaʻi ka pāʻoihana kaiapili i ka lawe ʻana i ka ʻike hoʻonaninani i nā mea kūʻai aku e ʻae ana i nā hōʻailona e hoʻokumu i ka hilinaʻi me kā lākou mea kūʻai aku a kūʻai pono i kā lākou huahana.
- Manaʻo nā manaʻo he 37 pakeneka o nā mea kūʻai aku e ʻike pinepine i nā hōʻailona / huahana hou ma o nā hoʻolaha hoʻolaha pūnaewele.
- ʻO 66 ka nui o nā mea kūʻai aku e ʻike i nā hōʻailona ma ka pāpili kaiapili ma muli o nā hōʻano hou ma nā ʻaoʻao media kaiapili o ka brand, me nā pou mai nā mea kākau moʻolelo loea a me nā mea hoʻolaha kaulana.
Ke alakaʻi ʻo Brand
ʻO ka multinational ma Farani, LʻOréal, i hoʻokumu ʻia i ka makahiki 1909, ʻo ia ka ʻoihana nani nui loa ma ka honua me ke kūʻai ʻana i $34 biliona. I ka makahiki 2021, ua hoʻokele ka hui i ka 20 pakeneka o ka ʻoihana ʻoihana hoʻonaninani ma Western Europe. Ua hoʻomaka ʻo Unilever PLC, kahi multinational Pelekania i ka makahiki 1929, kūʻai i nā kūʻai aku he $26 biliona, a hoʻonoho i ka lua ma ka pae honua. Hāʻawi ka hui i nā huahana ma 190 mau ʻāina me 25 miliona mau hale kūʻai kūʻai honua. Loaʻa i ka hui nā 50 o nā mea kūʻai aku kiʻekiʻe o ka honua.
ʻElua makahiki i hala aku nei ua nīnau ʻo eTN inā pono nā mea hoʻonaninani āpau Nā mea hoʻonani Halal.
Nā mea hoʻonaninani. (2022, Kekemapa 29). Ma Wikipedia.
Aia ke kolu o ka wahi e ka Nā ʻoihana ʻo Estee Lauder aia ma ka US. Hoʻomaka i ka makahiki 1946, hoʻolaha ʻo ia i ke kūʻai aku he $ 16 biliona a ʻoi aku ma mua o 25 mau mea mālama ʻili kiʻekiʻe, makeup, ʻala, a me nā huahana mālama lauoho i kūʻai ʻia ma nā ʻāina 150 ma lalo o nā inoa inoa e komo pū me Estee lauder, Aramis, Clinique, Lab series, Origins. , Tommy Hilfiger, DKNY, MAC, la Mer, Bobbi Brown, Aveda, Jo Malone London, Smashbox, Michael Kors, Darphin Paris, Tom Ford Nani, Ermenegildo Zegna, Serin, Bumble, a me Bumble, Le Labo, Glamglow Killian Paris, Too Maka, Kauka Jart, The Ordinary and NIOD.
ʻO ka hoʻomalu ʻana i ka wahi ʻehā ʻO ke Keʻena ʻOihana Hoʻohāʻālua i hoʻokumu ʻia ma 1837 a hoʻopaʻa i nā kūʻai aku o $14.4 biliona. Loaʻa i nā laina huahana ke poʻo a me nā poʻohiwi, hauʻoli, nā mea kanu lāʻau, Pantene, Olay, Safeguard, Old Spice, Secret, a me SK-11. Ua loaʻa ʻo Shiseido, kahi hui lehulehu o Iapana, i ka ʻelima o ka wahi ma ka mākeke honua a hoʻopuka i nā kūʻai aku ma mua o $9 biliona. Ua hoʻopaʻa ʻia ʻo Bath & Body Works e Bath & Body Works, e paʻa ana i kahi ʻeono. Hoʻomaka ʻia i ka makahiki 20, ʻo kēia ʻoihana multinational ʻAmelika kahi ʻoihana nani kiʻekiʻe me ke kūʻai ʻana ma $1990 biliona.
Haole & Johnson Lawe ʻo ia ma luna o ka helu 7. Ua hoʻokumu ʻia i ka makahiki 1886, ua kūʻai ʻia kēia mau moʻolelo multinational ma US ma $7.7 biliona me nā hōʻailona me Johnson Baby Products, Aveeno, Clean & Clear, Lubriderm, Neutrogena, Vivi, a me Bloom. Aia ka ʻewalu o ka LVMH i hoʻokumu ʻia ma Farani. ʻO kahi hui i manaʻo nui ʻia, hoʻopaʻa ʻo ia i nā kūʻai aku he $ 7.5 biliona mai nā hōʻailona me Christian Dior, Miss Dior, J'Adore Infinissime, a me Rouge Dior makeup. No ka hui pū kekahi iā Tag Heuer, Louis Vuitton, Givenchy, Tiffany & Co., Bulgari, Acqua Di Parma, a me Marc Jacobs Beauty.
Makemake ʻia/makemake ʻia
Ma 2020, ma kahi o $1.96 biliona i hana ʻia mai ke kūʻai aku ʻana i nā mea hoʻonaninani maka a me $1.9 biliona i hana ʻia mai ke kūʻai ʻana i nā mea hoʻonaninani maka. ʻO Mascara ka huahana waiwai loa ma ka māhele hoʻonaninani maka, a ukali ʻia e nā eyeliners, nā aka maka, a me nā mea hoʻonaninani maka. ʻO Neutrogena makeup removers ʻo ia ka huahana ʻoi aku ka maikaʻi o ka ʻāpana hoʻonaninani maka.
ʻO ka nani Ulta ʻO ia ka mea kūʻai olakino olakino a nani ma US. I ka makahiki 2019, ua loaʻa ka hale kūʻai nani o ke kaulahao ma kahi o $ 7.4 biliona ma ke kūʻai aku. Aia ʻo Sephora ma hope o Ulta e hoʻonui ana i $ 5.9 biliona i nā kūʻai kūʻai kūʻai i ka makahiki hoʻokahi.
ʻO ka Lip Stick Index: Economic Indicator
Hoʻokumu ʻia e Estee Lauder hoʻoilina, ʻike ka piliona kālā ʻo Leonard Lauder pehea, i ka wā recessionary, ke hāʻule maʻamau ka hoʻolilo ʻana o nā mea kūʻai aku, ua hoʻonui maoli ke kūʻai aku i kāna huahana. Ua noʻonoʻo ʻo ia ʻoiai e hōʻemi paha nā mea kūʻai aku i nā mea ʻokoʻa, ke hoʻolilo mau nei lākou i ke kālā ma nā "mea hoʻolimalima kūpono" e hānau ana i ka Lip Stick Index.
ʻAʻole pili ʻia ka lipstick e nā kaomi inflationary a hāʻawi ka huahana i nā palena waiwai ākea. Hana ʻia kahi paipu lipstick ma kahi kokoke i $2.50 a makemake nā wahine e hoʻolilo i luna o $35 (ʻo ia hoʻi, ka lehelehe lehelehe ʻo Christian Louboutin Velvet Matte: $90 ma Sephora; Bond #9 kala lehelehe: $105 ma Bloomingdale's).
ʻAʻole mālama ka ʻoihana hoʻonaninani me nā piʻi kumu kūʻai ʻē aʻe. Ua hōʻike ʻo NielsenIQ ʻoiai ua hoʻonui ʻia nā kumukūʻai no nā mea kūʻai aku i hoʻopili ʻia e 8 pakeneka ma ka hopena o 2021, ua hoʻonui ʻia nā waiwai olakino a me ka nani e 4 pakeneka. ʻAʻole like me nā huahana meaʻai a i ʻole nā mea uila, ʻaʻole i like ka hopena o nā mea hoʻonaninani e nā kumukūʻai ikehu, ma mua o nā kumukūʻai e pili ana i ka hoʻopili ʻana a me ka hoʻouna ʻana.
Hāʻawi ka lipstick i nā mea hoʻohana i ʻoi aku ma mua o nā lehelehe kala.
I ka mōʻaukala holoʻokoʻa, pili nā wahine i ka hoʻohana ʻana i ka make-up ma ke ʻano he hana kūʻē a hoʻokuʻu. Ua hoʻopili ka poʻe Psychoanalyst i ka lipstick kala ʻulaʻula (me ka mea hoʻohana i ke ʻano o ka pōkā), ma ke ʻano he mea pale a pale paha i ka honua. I Iune 2022 (NPD Group hōʻike) ua hoʻonui ʻia ke kūʻai ʻana o ka lipstick e 48 pakeneka ma mua o 2021.
Ka Hōʻike Makeup (TMS)
ʻO ka MakeUp Show/Shop kahi hanana hoʻokipa ma New York Manhattan, no ka mea, hiki i nā fashionistas ke hopu i kā lākou mea hoʻonaninani punahele a me nā huahana mālama lauoho i kahi wahi i hoʻolaʻa ʻia iā lākou a me ko lākou makewai no ke komo wikiwiki ʻana i nā 40 make-up a me nā hōʻailona mālama ʻili ma kahi. ʻoihana hoʻemi a me nā kumu kūʻai hoʻohālike. ʻO kahi mea hoʻoikaika hou e hele i ka hōʻike, ʻo ia ka manawa e hoʻopili ai i nā poʻohiwi me nā mea pena kiʻi ʻoihana me Renny Vasquez e pani ana iā Pat McGrath Labs, ʻo Jake Aebly (Alcone Company) nāna i aʻo iā Glitz a me Glam, a me Danessa Myricks, ka mea pena a me ka mea nona ka inoa.
© Kauka Elinor Garely. ʻAʻole hiki ke kope ʻia kēia ʻatikala kope, me nā kiʻi, me ka ʻole o ka ʻae palapala ʻia mai ka mea kākau.
