ʻO ka wā e hiki mai ana o LATAM Airlines e like me ka CEO ʻo Peter Cerda

1. Ua lilo ʻo LATAM i 10 o nā mokulele nui loa ma ka honua a maopopo leʻa he kūleʻa kūleʻa loa, ʻo ia hoʻi ka brand global i ka ʻoihana.
2. Lawe ʻoe ma ke ʻano he CEO o ka ʻoihana i kahi manawa kahi e hoʻomaka ai ka pāhola, COVID, e hoʻolaha ma waena o Asia a i ʻEulopa.
3. Lawe ʻoe i ka helm o LATAM, a ma lalo o ʻelua mau mahina ma hope, i Mei, ke waiho nei ʻoe no ka mokuna 11.

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Ma kahi nīnauele ola, ʻo Peter Cerda o ka CAPA - Ke kikowaena no ka mokulele, kamaʻilio me Robert Alvo, ka CEO o LATAM Airlines i koho ʻia ma kahi hope loa.

ʻO Peter Cerda:

Nui koʻu hauʻoli i ka ninaninau ʻana i kekahi o nā alakaʻi mokulele mua loa o ʻAmelika Hui Pū ʻIa, ʻo Roberto Alvo, ka luna nui o LATAM. Buenos dias Roberto, pehea ʻoe?

ʻO Roberto Alvo:

Hola Peter, hi Petero, pehea ʻoe? Leʻaleʻa ke ʻike iā ʻoe a me ka hauʻoli i ʻaneʻi no nā mea a pau e hui pū ana. Mahalo hou.

ʻO Peter Cerda:

No laila, e hoʻomaka wale wau i waho. He mau lā koʻikoʻi koʻikoʻi kaʻu ma aneʻi. Kepakemapa 2019, hoʻolaha ʻia ʻoe ma ke ʻano he CEO hou no [Enrique Cueto 00:01:03], kahi kaʻao, kahi mea nāna i hoʻokumu i ka mokulele mokulele mua i ka ʻāina. ʻO ʻoe ka hoʻoilina e kūleʻa i ka mokulele nui a nui. He mau mahina wale nō ma hope, ʻo Malaki ka lā nui nou. Lawe ʻoe ma ke ʻano he CEO o ka ʻoihana i kahi manawa kahi e hoʻomaka ai ka pāhola, COVID, e hoʻolaha ma waena o Asia a i ʻEulopa. Lawe ʻoe i ka pāpale o LATAM, a ma lalo o ʻelua mau mahina ma hope, i Mei, ʻo ʻoe ke waiho nei no ka mokuna 11. ʻAʻole kahi meli maikaʻi loa i loaʻa iā ʻoe. A mai ia manawa, hoʻokahi wale nō makahiki o nā pilikia nui loa, ʻaʻole wale ma ka honua a puni, akā ma kahi pae ʻāina. Ua hoʻokau nui ʻia ʻo Latin America a me ka Caribbean. Ua pani ʻia ka hapa nui o kā mākou palena. Pehea ʻoe i kēia makahiki hoʻokahi? A mihi paha ʻoe i kēlā lā Kepakemapa i ka wā i hoʻolaha ʻia ai ʻo ʻoe ka CEO hou? Ua noʻonoʻo paha ʻoe ma hea ʻoe i kēia lā?

ʻO Roberto Alvo:

ʻAʻole. ʻO wau, ʻo ia kaʻu, ʻo ka mea mua, he mea hanohano nui ka loaʻa ʻana o ka manawa kūpono e kūleʻa ai paha i ka CEO nui loa i loaʻa i ka ʻoihana ma Latin America. Ua hoʻolilo ʻo Enrique i 25 mau makahiki o kona ola ʻana i ke kūkulu ʻana iā LATAM mai kahi mokulele mokulele mokulele liʻiliʻi loa a hiki i kēia lā. Ua lilo ʻo LATAM i hoʻokahi o 10 mau mokulele nui loa ma ka honua a maopopo leʻa he kūleʻa kūleʻa nui loa ia, a ʻo ka brand honua hoʻi ma ka ʻoihana. No laila, naʻu ia, he kumu haʻaheo nui e lawe i ka pāpale, e like me kā mākou i ʻōlelo ai, a e hoʻāʻo e hoʻomaikaʻi iā LATAM. A e hoʻopiha i kēlā mau kāmaʻa nui loa, ʻo ia ke kuleana nui.

ʻAe, a e like me kāu i ʻōlelo ai, ʻo wai ka mea e ʻike ma lalo o 60 mau lā ma hope o koʻu lilo ʻana i luna, pono wau e lawe i ka ʻoihana i ka mokuna 11. Ke ʻōlelo nei wau, ʻaʻole maikaʻi ia i kaʻu CV ke ʻōlelo wau, "CEO, ma lalo o 60 mau lā i lawe i ka ʻoihana ma ka mokuna 11. " ʻAʻole maikaʻi ke nānā aku. Akā he makahiki kupaianaha loa ia. ʻAe. A ʻaʻole wau i manaʻoʻiʻo e kū mākou i ke kūlana i kēia lā. Manaʻo wau no kēlā me kēia alakaʻi i kā lākou ʻoihana, ke mālama nei paha mākou i ka manawa paʻakikī loa i loaʻa i kēlā me kēia ʻoihana i waho o ka manawa kaua. Akā i ka manawa like, he mea kupaianaha ia. A hauʻoli loa wau i ka ʻike ʻana pehea i hiki ai i kēia hui o nā hui ke hoʻokele i kēia mau hanana paʻakikī loa. Haʻaheo loa e pili ana i kēlā me kēia o nā limahana 29,000 e hana nei ma LATAM. A ʻaʻole mākou ma aneʻi inā ʻaʻole no kēlā me kēia. A he ʻike aʻo maikaʻi loa ia, noʻu, kākou āpau.

No laila, hauʻoli loa wau i ka hiki ʻana i aneʻi, ʻoiai ke kani iki a ʻano ʻē paha o ka ironic. ʻO ia paha kekahi o nā manawa nui loa ke alakaʻi ʻana i kahi ʻoihana i kēia ʻano ʻē loa.

ʻO Peter Cerda:

ʻO Roberto, e hoʻopā mākou a hele hohonu i LATAM i loko o kekahi mau minuke. E noho iki me ka pilikia. He mokulele ʻoe ma mua o COVID, i ka hopena o Kekemapa 2019, ma luna o 330 mau mokulele, ua lele ʻoe i nā ʻāina he 30 a ʻoi, 145 mau wahi. Me COVID, me ko mākou palena palena, ua hele mākou mai nā pilina o ke kūlanakauhale 1700 ma kahi pālākiō ākea a puni ka honua i 640 i ʻApelila, me kā mākou huli ukana, aia mākou ma kahi o 1400 mau pilina kūlanakauhale. Pehea ka weliweli o nā kapu i kau ʻia ma ka ʻoihana, e pili ana i nā palena o ka pani ʻana, nā hana quarantine e nā aupuni, he aha ka paʻakikī iā ʻoe ma ke ʻano he mokulele e hiki ai ke hoʻokele ma waena o kēia pilikia.

ʻO Roberto Alvo:

It [inaudible 00:04:49] hana nui iā Peter. Ma Malaki 11, ua lele mākou 1,650 mau mokulele. Ma Malaki 29 i ka makahiki i hala, iho mākou i 50 mau mokulele i ka lā. No laila, 96% o ka liʻiliʻi o ka hiki ma lalo o 20 mau lā. Manaʻo wau ua hoʻomanawanui mākou āpau. A hala ʻehā mau mahina a ʻaneʻane hana mākou i kahi mea, ma lalo o 10% o kā mākou hiki. A i ka ʻāpana hoʻi, ua lohi ka hoʻi ʻana o ka hoʻihoʻi i ka hoʻohālikelike ʻia me nā wahi ʻē aʻe, me nā palena he nui i kau ʻia, e like me kāu i ʻōlelo ai, e nā aupuni like ʻole. Maliʻa paha ʻo ka mea paʻakikī loa ka hoʻololi ʻana o nā kapu a me ka hiki ʻole o ka poʻe kūʻai aku e hoʻolālā i nā mea āpau, me kēia mau ʻano āpau ke loli. Manaʻo wau mahalo nui mākou āpau i ka mamao o ka nohona, he mea nui a pono ia. Akā naʻe, kahi ʻano o nā kūlana a mākou i ʻike ai ma aneʻi, a no nā wahi ʻē aʻe o ka honua, ua paʻakikī loa no nā mokulele.

Manaʻo wau ʻo ka hoʻōla, a e kamaʻilio iki paha mākou e pili ana i ka wā e hiki mai ana, e hoʻopiʻi ʻia ana e kēia mau lula. A pono mākou e noʻonoʻo e pili ana pehea mākou e hoʻihoʻi ai i ka ʻoihana mokulele i ka hiki ke hiki. A he kuleana nui nā aupuni ma aneʻi.

ʻO Peter Cerda:

E kamaʻilio iki e pili ana i nā aupuni ma aneʻi. He wahi paʻakikī loa kā mākou. I ko mākou wahi e kuʻi mau nei mākou i ka nohona, ka hoʻokele waiwai, nā kūlana politika i kēlā me kēia makahiki. Ua lawa anei nā aupuni o kā mākou wahi i kōkua i ka ʻoihana i kēia wā pilikia?

ʻO Roberto Alvo:

He nīnau paʻakikī e pane. E like me kāu e ʻike ai, ʻaʻole i loaʻa iā mākou, i ka ʻāina, ke kōkua mai nā aupuni e ola a hoʻopakele ʻia ai, e like me ka nui o nā ʻoihana i ka hemisphere ʻĀkau. He ʻoiaʻiʻo nō naʻe he ʻilihuna kā mākou mau aupuni. He mau ʻāina ʻilihune kēia [ʻaʻole hiki ke lohe 00:06:37]. a mahalo piha wau i ke kū ʻana o nā aupuni i kahi nui o nā pilikia a me nā pono. A he ʻāpana kēia kahi nui ka poʻe hune. A maopopo maopopo iaʻu ka pono no lākou e kōkua ʻia.

I kēia manawa i ʻōlelo ai, manaʻo wau hiki i ke aupuni ke hana i nā mea hou aku. A ʻo ke ala e hoʻokele ai nā aupuni i nā mahina e hiki mai ana ke hoʻomaka ka pilikia e hoʻomaka i lalo me nā lāʻau āpau, e lilo i kī i ka kūleʻa o nā mokulele e lele i ka ʻāina a i ʻole nā ​​mokulele e makemake e lele i ka ʻāina. Makemake wau e ʻike i kā mākou aupuni i ka hana o ka ʻāina i kahi ʻano hoʻohui like. Manaʻo wau he pono kā mākou. ʻO kēia kahi ʻāpana nui loa o ka honua. A pōʻino, aia kahi koho ʻē aʻe i nā mokulele e lele ana ke makemake ʻoe e neʻe. ʻAʻole nā ​​alanui nā mea nui loa. Loaʻa iā mākou kahi ʻōnaehana kaʻaahi liʻiliʻi loa i kēia wahi. No laila, kī nui ka mokulele e hōʻoia i ka pili a me ka hoʻi ʻana o ka pilina ma ka ʻāina, a ʻo ka hoʻomohala hoʻokele waiwai e ʻike ʻia.

ʻO Peter Cerda:

[Inaudible 00:07:48], ua hoʻopā ʻoe i kahi mea nui, ka lāʻau lapaʻau, a me ka lawe ʻana i ka hilinaʻi. LATAM [lohe ʻole 00:07:53] kou ʻāina, ka ʻāina, ʻaʻole ma waena wale nō o ka ʻāina, akā ʻo ka honua kekahi. E hana nui ana ʻo LATAM i ka lawe ʻana mai i kēia mau lāʻau hoʻomaʻamaʻa i Lakina ʻAmelika a lawe iā ia i nā kaiāulu like ʻole. He aha kāu e pāʻani nei me ke aupuni? Pehea ka hui ʻana o nā aupuni me ʻoe? No ka mea he hana nui loa kēia. E like me kāu e ʻōlelo nei, ʻaʻohe o mākou pono e hiki ai iā mākou ke lawe i nā lāʻau āpau e nā ʻano o ka lawe ʻana. I ka manawa ma ka ʻāina, pono e hoʻolele lewa. A e pāʻani ana ka LATAM i kahi kuleana nui. Pehea e holo ai kēlā hoʻohui?

ʻO Roberto Alvo:

ʻĀ, ua lawe mākou iā mākou i mua a kāhea aku i kēlā me kēia aupuni i ka ʻāina a ʻike i nā ala e hiki ai iā mākou ke kōkua. Hiki iā wau ke haʻi aku iā ʻoe kekahi, i kēia manawa, ua lawe mākou i ka ʻāina, i ʻAmelika Hema, ʻaneʻane 20 miliona mau lāʻau o ka lāʻau lapaʻau. ʻO ka mea kokoke paha i nā lāʻau āpau āpau i lawe ʻia mai i ka ʻāina. Ua hoʻopaʻa mākou iā mākou iho e kōkua i nā kaiāulu kahi e hana ai a me nā ʻāina kahi e hana ai mākou ma ka hāʻawi ʻana i ka home i nā lāʻau āpau a lākou e makemake ai no ka manuahi. A i kēia manawa o ka manawa, ua hoʻokaʻawale aku mākou ma mua o 9 miliona mau lāʻau lapaʻau i loko o ka home. A ua hōʻea mākou i nā wahi mamao loa o ka ʻāina, e like me ka Patagonia ma Chile, nā mokupuni ʻo Galápagos ma ʻEkuador a me ka Waoakua Amazonian ma Peru a me Brazil. No laila, haʻaheo loa mākou no ka mea, manaʻo wau, e waiho ana i kahi palaoa o ka paʻakai i kēia hana a e hōʻoia nei hiki iā mākou ke kōkua i ke kaʻina hana kōwīwī i hiki iā mākou. No laila, ko mākou kūpaʻa i nā aupuni kahi e hana ai mākou e hoʻomau i ka hoʻouna ʻana i nā lāʻau āpau no ka manuahi, akā ʻo nā limahana olakino a me nā mea ʻē aʻe e pono ai e ʻike i nā aupuni i nā kumuwaiwai e hakakā ai i kēia maʻi kūpilikiʻi weliweli.

Kaomi ma ka ʻaoʻao aʻe e hoʻomau i ka heluhelu