E wehe ʻo Starwood i 20 mau hōkele ma Kina i 2013

BEIJING, Kina - Ua ʻōlelo ʻo Starwood Hotels & Resorts Worldwide, Inc. i kēia lā e wehe ka hui i 20 mau hōkele hou ma Kina i ka makahiki 2013.

Ma hope o ka pālua ʻana i kona kapuaʻi wāwae ma ʻaneʻi i nā makahiki ʻekolu i hala iho nei, ua wehe ʻia ʻo Starwood he 120 mau hōkele a ʻoi aku ma mua o 100 i loko o ka pipeline, e lilo ana ʻo Kina ka lua o ka mākeke hōkele nui loa ma hope o ʻAmelika Hui Pū ʻIa, a me kāna ulu wikiwiki. ʻO Starwood Pelekikena a me CEO Frits van Paasschen aia ma Kina i kēia pule e komo ana i ka Fortune Global Forum ma Chengdu i ʻōlelo ai e wehe ka hui i hoʻokahi hōkele hou i kēlā me kēia 20 mau lā ma aneʻi a ʻo ka 70 pakeneka o kāna pipeline o nā hōkele hou e kūkulu ʻia nei a e kūkulu ʻia ana i loko. kulanakauhale papa elua a me ke kolu.

"Ke hoʻomau nei mākou i ka nānā ʻana iā Kina ma ke ʻano he manawa manawa hoʻokahi no kā mākou ʻoihana," wahi a van Paasschen. "Inā paha e ulu ana i kā mākou kapuaʻi hōkele ma ke ʻano o ka hoʻomohala ʻana i ka ʻoihana nui o ka ʻāina, a i ʻole ke kūkulu ikaika ʻana i kā mākou papahana kūpaʻa i ka mākeke huakaʻi huakaʻi ʻoi loa o ka honua a me waho, ke kālele nei mākou i ka lawe ʻana i nā pono āpau o kā mākou kūlana koʻikoʻi mua ma Kina. ”

Ke hoʻomau nei ka uku mua ma Kina; Hoʻomaka ʻo Starwood i ʻelua Portfolio Luxury

Ua hoʻomaka ka noho ʻana o Starwood ma Kina i ka makahiki 1985 i ka wā i hoʻomaka ai ka Sheraton Great Wall Beijing ma ke ʻano he hōkele honua mua loa ma ka People's Republic of China. I kēia lā ʻo Starwood ka mea hoʻokele hōkele kiʻekiʻe loa ma Kina me ka nui o nā hōkele ma ʻaneʻi ma mua o nā mea hoʻokūkū hui ʻo Marriott, Hilton, a me Hyatt. I ka makahiki 2012 ua wehe ʻo Starwood i 25 mau hōkele a kau inoa i 36 mau hōkele hou - he helu helu o nā wehe a me nā kuʻikahi.

Me nā kūlanakauhale he 170 me ka heluna kanaka ma luna o 1 miliona, ke hoʻomau nei ke ala e ulu ai ma Kina. Hoʻohui i ka noho lōʻihi ʻana o Starwood ma nā kūlanakauhale nui o Kina, ua kālele ka hui i ka hoʻonui ʻana i nā kūlanakauhale ʻelua a me ke kolu. Ke hoʻomau nei ka ʻimi ʻia ʻana o nā brand Sheraton, Westin, a me Le Meridien kiʻekiʻe o Starwood no nā ʻāpana ʻoihana kikowaena hou a me nā kikowaena hoʻokele aupuni ma nā kūlanakauhale ʻelua. Ua kūpono ʻo Starwood's Four Points by Sheraton and Aloft brands i nā pāka kiʻekiʻe, ʻoihana, a me nā kulanui i kūkulu hou ʻia a ma kahi kokoke i nā kahua kaʻaahi kiʻekiʻe a me nā kūlanakauhale i ka hoʻomaka ʻana o ke kūlanakauhale, me ka hoʻonui mau ʻana i nā mākeke paʻa.

Ke hoʻomau nei ka nui o ka noi no nā hōkele nani a puni Kina a i nā makahiki e hiki mai ana e pāpālua ʻo Starwood i kāna kapuaʻi nani ma aneʻi. ʻO W Hotels, ka mea i wehe i ka W Guangzhou ma mua o kēia makahiki, e wehe i nā hae hae hou ma Beijing a me Shanghai a me nā hōkele ma Suzhou, Changsha, a me Chengdu. ʻO St. Regis, ka hōʻailona ultra-luxury o Starwood, e kūkulu ma luna o kona kūlana paʻa i Kina i nā mākeke me Beijing, Shenzhen a me Sanya me nā hōkele hou ma Changsha, Chengdu, Lijiang, Qingshui Bay, Zhuhai, a me Nanjing aʻo ka Starwood's Luxury Collection e hoʻonui. ma Dalian, Hangzhou, Nanning, Xiamen, Nanjing, a me Suzhou.

ʻO Kina ka mākaʻikaʻi huakaʻi ʻelua o Starwood

Wahi a ka UN World Travel Organization (UNWTO), ʻo Kina ka helu ʻekahi o ka mākeke kumu mākaʻikaʻi ma ka honua ma ke ʻano o ka hoʻolilo, ʻoi aku ma mua o Kelemania a me ʻAmelika Hui Pū ʻIa. I ka makahiki 2012, ua hiki i ka US $102 biliona nā lilo o Kina no ka huakaʻi i waho. ʻO Kina ka lua o nā kumu huakaʻi nui loa o Starwood ma hope o ʻAmelika ʻĀkau wale nō a i ka makahiki 2012 ua hoʻonui ʻia ka huakaʻi hele ʻana o Kina i kona mau hōkele ma 20 pakeneka. ʻO ka mākeke hānai nui loa i nā hōkele ʻo Starwood ma Asia, ʻo Kina ka mākeke huakaʻi wikiwiki loa o ka hui. Wahi a van Paasschen, ʻo ka holo wikiwiki ʻana o ka huakaʻi hele i waho e pili ana i ka ʻoihana a puni ka honua, a i ka makahiki i hala aku nei he 95 pakeneka o nā hōkele o Starwood ma kahi kokoke i 100 mau ʻāina i hoʻokipa i nā malihini mai Greater China.

E like me ka mea nui e like me ka wehe ʻana i nā hōkele hou, ua kālele ʻo Starwood i ka hoʻoulu ʻana i ka kūpaʻa ma waena o nā huakaʻi mega hou o Kina. Mai ka makahiki 2010, ua pāpālua ka hui i kāna kumu o nā huakaʻi hele ma Starwood Preferred Guest (SPG), ka papahana kūpaʻa o ka hui. Ke hoʻomau nei ka ulu ʻana o ke kahua o ka poʻe huakaʻi o SPG me ka wikiwiki, a i kēia lā, hoʻopaʻa inoa ʻo SPG i lālā hou i kēlā me kēia 20 kekona ma Kina, a ʻo nā lālā gula a me platinum elite e noho ana he 25+ mau pō o ka makahiki, ʻoi aku ka 53 pakeneka ma mua o ka makahiki i hala. Ma ke ao holoʻokoʻa, he 50 pakeneka o nā malihini o Starwood he lālā SPG, a ma Kina, ua piha ka 55 pakeneka o nā lumi ma o SPG.

Ua wehe ʻo Starwood i nā hōkele hou ma Kina e mālama i ka mākeke kūloko waiwai

Ke piʻi nei nō hoʻi ka huakaʻi home Kina. ʻAʻole ʻo nā hōkele ʻo Starwood ma Kina he mau wahi kūwaho wale nō no ka poʻe huakaʻi Komohana, a i kēia lā he 50 pakeneka o nā malihini ma nā hōkele ma ʻaneʻi he Kina. Ke hoʻomohala nei ʻo Starwood a me kāna mau hoa hana i nā hōkele ma Kina me ka noʻonoʻo o ka poʻe mākaʻikaʻi kūloko, me ka huahana hou e hoʻokō ai i nā koi o kahi mākeke kūloko e ulu nei me ke ala a me ka makemake e huakaʻi. E loaʻa koke ana ʻo Starwood i nā hōkele ma Hainan (i kapa pinepine ʻia ʻo Kina ʻo Hawaii,) ma mua o Hawaiʻi. Pēlā nō, ua wehe ka hui i nā hōkele ski hou ma Kina e like me nā hōkele ʻo Westin a me Sheraton ma Changbaishan a me nā hale hoʻomaha o ke kūlanakauhale me ka Sheraton Huzhou a me kahi kokoke i 4,000 lumi Sheraton Macao, ka hōkele nui loa o Starwood ma nā wahi āpau o ka honua.

Ke koi nei nā hōkele hou no ka talena - ʻo Starwood e hoʻopiha i 10,000 mau kūlana hou i ka makahiki ma Kina

I nā makahiki ʻelima e hiki mai ana, e ʻoi aku ʻo Starwood ma mua o ka pālua i kāna helu o nā hoa hana ma Kina me 10,000 mau mea hoʻolimalima hou i kēlā me kēia makahiki. ʻO ka lōʻihi o ka noho ʻana o Starwood ma Kina a me ke ala ʻoihana i hoʻopaʻa ʻia me nā hoʻoikaika hoʻomaʻamaʻa akamai e kōkua ana i ka hui e hoʻokomo i nā talena kiʻekiʻe. Ma muli o ka lōʻihi o kona noho ʻana a me kāna mau hui i hoʻokumu ʻia ma Kina, ua hoʻokiʻekiʻe ʻo Starwood i kahi noho hohonu ma ʻaneʻi, a ua hui pū nā alakaʻi koʻikoʻi ʻelua o Starwood ma Asia Pacific, ʻo Stephen Ho, Pelekikena o Asia Pacific a me Qian Jin, Pelekikena o Kina, ua hui pū lāua i ka hui ma ka 1980s a piʻi aʻe i ko lākou kūlana i kēia manawa. Ma loko o nā hōkele ʻo Starwood ma Kina, ʻo ka hapakolu o kāna mau Luna Nui a me ka 79 pakeneka o kāna mau alakaʻi o ke Kōmike Hoʻokele Hotel he Kina.