Mai ka honua Kaneka-COVID-19, ke piʻi nui nei nā kumukūʻai lumi hōkele a i kēia kauwela ua ʻike nā huakaʻi e uku ana i nā kumukūʻai i ʻoi aku ma mua o nā kumukūʻai o 2019 a i ʻole nā mea i ʻike mua ʻia.

ʻO ka ʻoiaʻiʻo, e pili ana i ka ʻikepili mai nā mea hoʻolako huakaʻi huakaʻi, ma ʻAukake awelika kumukūʻai hōkele ma 2019 ua piʻi e 16.75% ma ʻEulopa, 48.5% ma Asia a he 64.03% nui ma ʻAmelika ʻAmelika.

E hoʻomau a hele mālie paha kēia ʻano i ka pau ʻana o ka 'huakaʻi hoʻopaʻi'? I ka manawa hea e lilo ai nā kumukūʻai kiʻekiʻe loa i mea kūʻē no ka manaʻo o ka poʻe malihini e ʻoki ʻia a hoʻi ʻole mai? A he aha ke kuleana o ka ʻenehana a me ka hana hou i ka pane ʻana i kēia mau pilikia?

Ua hāʻawi aku ka poʻe loea ʻoihana mai ke kaulahao hoʻolako huakaʻi i kā lākou manaʻo inā e noho ana nā kumukūʻai, a pehea e pane ai ka ʻoihana.

ʻO kēia mau kumukūʻai lumi hōkele ʻoi aku ka nui ma mua o ka awelika e hāʻawi i nā manawa no nā mea kūʻai huakaʻi akamai i ka ʻenehana e hiki ke hoʻohana i nā ala hou e kōkua i kā lākou huakaʻi e loaʻa nā makana maikaʻi loa. Hiki i nā hui huakaʻi a me nā ʻaoʻao ʻekolu ke hoʻomohala i nā hoʻolālā hou no ke kōkua ʻana i nā mea kūʻai aku e loaʻa nā makana nui ma nā lumi ʻoiai ke hāʻawi nei i nā koho kumu kūʻai hoʻokūkū. Eia kekahi, ke hoʻomau nei ka makemake o nā mea kūʻai aku e hoʻonui i kā lākou lawelawe me nā ala hou e like me nā kumu kumu kūʻai dynamic a i ʻole nā papahana kūpaʻa i hoʻohui ʻia e uku i nā mea hoʻohana e hoʻopaʻa i nā noho he nui ma nā waiwai pili.

Wahi a ka poʻe loea hoʻokele waiwai hokele, ʻaʻole paha e mau loa nā kumukūʻai kiʻekiʻe ma mua o ka awelika no ka mea ʻaʻole e hoʻomanawanui ka poʻe kūʻai i kēia inā loaʻa iā lākou ke kālā. 'Ehia ka nui loa?' ʻAʻole ia e pili ana i ke kumu kūʻai paʻa, ʻoiai ua maopopo ka loaʻa kālā o nā huakaʻi a pau, akā e pili ana i ka ʻike o ka waiwai. Inā noho kekahi ma kekahi waiwai ma mua no ka hapalua o ke kumu kūʻai, i kēia manawa ke manaʻo nei lākou e ʻoi aku ka maikaʻi o nā mea a inā ʻaʻole lākou e hōʻino ʻoe i kāu hōʻailona. Akā, pono e ho'āʻo nā mea hoʻokele hōkele i nā ala ʻē aʻe e loaʻa ai ka waiwai nui mai kēlā me kēia mea kūʻai aku ma mua o ka uku o ka lumi. Hiki paha iā lākou ke kūʻai aku i nā F&B hou aʻe a hāʻawi iā lākou i kahi huakaʻi alakaʻi o ke kūlanakauhale? Loaʻa kahi ala e hoʻonui ai i ka waiwai o kēlā me kēia malihini a ʻo ka ʻenehana kahi ʻāpana o ia kaʻina hana.

Wahi a nā mea hoʻolaha huakaʻi huakaʻi honua, pono nā hōkele i ka ʻokoʻa. ʻOiai ke kiʻekiʻe o ka noi no ka huakaʻi, pono nā hōkele i ka hāʻawi ʻana i nā kiʻekiʻe kiʻekiʻe, nā ʻike kūʻokoʻa e hōʻoia i nā hōʻailona kumu kūʻai kiʻekiʻe. ʻOi aku ka uku o ka poʻe huakaʻi - akā ke manaʻolana nei lākou i ka hoʻihoʻi hou aʻe, a inā ʻaʻole hāʻawi kahi waiwai, hiki paha iā lākou ke waiho i nā loiloi maikaʻi ʻole a i ʻole hoʻi mai. Makemake nui nā kānaka no kā lākou kālā a makemake lākou e ʻike i nā kumukūʻai kiʻekiʻe i hōʻike ʻia ma ka lawelawe i loaʻa iā lākou.

Ma ke ʻano he manaʻo hope loa ma ke kumuhana, manaʻo kekahi he nui nā mea kūʻai aku e makemake e mālama i ke kālā a aia lākou ma ka waihona kālā, no laila ʻaʻole lākou e hele. ʻAʻole hiki i nā huakaʻi a pau ke uku i kēia mau kumukūʻai kiʻekiʻe; aia kahi pūʻulu nui o ka poʻe e mahalo i nā hoʻemi, nā mea hoʻoikaika, nā papahana kūpaʻa a me nā makana kūikawā. Inā makemake ka ʻāpana hoʻokipa e pale i ka helu haʻahaʻa noho hōkele i ka wā lōʻihi, aia ke kuleana ma ka ʻoihana huakaʻi holoʻokoʻa e kōkua i nā ʻelele a me nā OTA e hoʻonui i nā kumukūʻai haʻahaʻa loa no kēia mākeke.

He aha e lawe ʻia mai kēia ʻatikala:

If accommodations sector wants to avoid low hotel occupancy rates in the long term, the onus is on the travel industry as a whole to help agents and OTAs capitalize on the lowest possible rates for this market.
As a final thought on the topic, some feel that many consumers still want to save money and are on a budget, so they won't go away.
Travelers are paying more – but they are expecting more in return and, if a property does not deliver, they could be more likely to leave bad reviews or simply not return.