Hoʻonohonoho ʻia kahi laulā ikaika o nā loea mākaʻikaʻi koʻikoʻi e hōʻuluʻulu i Khon Kaen, Thailand no ka PATA Destination Marketing Forum 2018 (PDMF 2018) mai Nowemapa 28-30.
Ua hōʻuluʻulu ka Pacific Asia Travel Association (PATA) i kahi laina ikaika o nā mea haʻiʻōlelo a me nā panellist no nā kūkākūkā hoʻoulu a me ka ʻike e pili ana i kekahi o nā pilikia nui i ka kūʻai ʻana a me ka mālama ʻana i ka ulu ʻana o ka mākaʻikaʻi i nā wahi i ʻike ʻole ʻia. ʻO ka hanana, me ke poʻomanaʻo "Growth with Goals", ua hoʻokipa maikaʻi ʻia e ka Thailand Convention & Exhibition Bureau (TCEB) a me ka Tourism Authority of Thailand (TAT) me ke kākoʻo o ka mokuʻo Khon Kaen.
"Ke hāʻawi nei ka PATA Destination Marketing Forum i kā mākou mau ʻelele i kahi papahana e nānā ana i nā pilikia a me nā manawa kūpono no nā wahi a me nā mea e pili ana i ka ʻoihana i ka hoʻomohala ʻana i nā huahana mākaʻikaʻi hoihoi a hiki ke kūʻai aku e hoʻonui ai i nā pono pilikanaka a me ka hoʻokele waiwai ʻoiai e hōʻemi ana i nā hopena kūlohelohe maikaʻi ʻole," wahi a PATA CEO Dr. ʻO Mario Hardy. "Ua ʻike ka ʻAhahui ʻoiai ʻo ka mākaʻikaʻi he mea hana ikaika no ka ulu ʻana i ka hoʻokele waiwai, ka hana ʻana i ka hana, a me ke aloha moʻomeheu a me ka hoʻomaopopo ʻana ma nā palena, nā mea hoihoi loa a ʻokoʻa hoʻi - me ka moʻomeheu ʻōiwi, nā holoholona hihiu a me nā ʻāina kūlohelohe - kokoke mau i nā wahi e komo ai. paʻakikī, a ʻo ka ʻilihune ka mea nui loa. ʻO kēia hanana koʻikoʻi, e pili ana i ke kumumanaʻo aʻoaʻo a PATA no ka hoʻopuehu ʻana i nā mākaʻikaʻi, e hōʻike ana i kā mākou kūpaʻa i ka hāʻawi ʻana i ke kūkākūkā e pili ana i ka hoʻomohala kuleana o ka ʻoihana huakaʻi a me ka ʻoihana mākaʻikaʻi.
ʻO nā mea kamaʻilio i hoʻopaʻa ʻia no ka hanana ʻo Art Thomya, CEO & Founder - Art Inspire Company Limited; Benjamin Liao, Lunahoomalu - Forte Hotel Group; ʻO Chris Carnovale, Luna Hoʻokele, CBT Vietnam-Vietnam Tourism Training Project - Capilano University, Canada; Damian Cook, Luna Nui & Hoʻokumu - E-Tourism Frontiers; Edmund Morris, Component Lead ma USAID Jordan Local Enterprise Support Project (LENS) - USAID; ʻO Jens Thraenhart, Luna Hoʻokele - Mekong Tourism Coordinating Office; ʻO John Williams, Hope Pelekikena Hoʻolaha Kūʻai - Singapore, South & South East Asia, BBC Global News; Kei Shibata, Co-founder & CEO, LINE TRAVEL jp & Trip101; Michael Goldsmith, Hope Peresidena o Marketing - Las Vegas Convention and Visitors Authority; ʻO Peter Semone, Luna Nui o ka Party – USAID Tourism for All, Timor-Leste; ʻO Richard Cutting-Miller, Hope Peresidena Hooko - Resonance; ʻO Richard Rose, Luna Hoʻokele'āina - Lao PDR, Swisscontact; Torsten Edens, COO – E hele ma waho o Asia, a Willem Niemeijer, Luna Nui - Yaana Ventures.
E ʻimi ana ka hanana i nā kumuhana like ʻole me 'Status of Destination Management Around the World', 'The Role of Local Experiences in Destination Marketing', 'Managing the Disconnect between Destination Organizations and Communities', 'Transborder Marketing: Case Studies of GMS', 'Fighting. Undertourism Through Innovative Storytelling ', 'Ka helu ʻana i kā mākou hopena ma ke ʻano he mau wahi e hele ai', a me ka 'Leveraging Technology e hoʻololi i ka wahi huakaʻi'.
E komo pū ana ka hālāwai kūkā i kahi papa hana e pili ana i ke kālepa kikohoʻe, kahi e hoʻohana ai i nā mea mai ka lā ma mua o Technical Tour a me Tourism Marketing Treasure Hunt.
Aia i loko o ka puʻu o Thailand's Northeast region, ʻo Khon Kaen ke kikowaena kaʻa o ka ʻāina, ka hoʻopukapuka kālā a me ke kikowaena hoʻomohala, ʻike nui ʻia no kāna moʻomeheu Isan kuʻuna, ka naʻauao kūloko a me ka siliki Mad Mee maikaʻi. Me nā wahi kiʻekiʻe no nā hālāwai kūkā a me nā hōʻikeʻike huahana, nā hale noho, a me nā lako, ua manaʻo ʻia ʻo ia ka 'MICE City' o ka North-East a me ka hub no ka hoʻomohala ʻana i nā ʻoihana o ka ʻāina e like me ke kulekele 'Economic Corridors Development' o ka Ke aupuni, ka mea e manaʻo e hoʻonui i nā pilina ma waena o Myanmar, Thailand, Lao PDR a me Vietnam. Hoʻohauʻoli ʻo Khon Kaen i nā huakaʻi ʻoihana a me nā huakaʻi leʻaleʻa me nā ʻano koho noho like ʻole e kūpono i kēlā me kēia pono a me ke kālā. Loaʻa iā ia nā koho ākea o nā lumi hālāwai, nā hale hālāwai, nā wahi hōʻikeʻike.
Ma waho aʻe o kāna kūlana hoʻokele waiwai a me ka ʻoihana, waiwai ʻo Khon Kaen i ka moʻomeheu a hāʻawi i nā hiʻohiʻona kūlohelohe e hiki ke huli i nā hana kūʻokoʻa a poina ʻole. Loaʻa iā ia nā wahi hoʻāno holoholona hihiu a me nā paka aupuni - kūpono nā mea āpau no nā hale hui a me nā pāʻina kumuhana. Hiki i nā malihini ke ʻike i ke ʻano o ka noho ʻana o ka poʻe Isan, nā mea kahiko hoihoi a me nā kiʻi kiʻi mua o ka mōʻaukala, nā meaʻai Isan maoli kaulana, a me nā minoʻaka ola o ka poʻe Isan.
Ma ke kākoʻo ʻana i ka hoʻomohala kūpono a me ka hoʻomau ʻana o nā wahi e kū mai ana, hauʻoli ʻo PATA e hāʻawi i ka hoʻopaʻa inoa ʻana i nā poʻe makemake āpau e makemake e hele. Ua kaupalena ʻia nā noho a loaʻa ma ke kumu hele mua, lawelawe mua. E ʻoluʻolu, ʻo ke kumukūʻai mokulele a me ka noho ʻana ke kuleana o nā ʻelele.
No ke kākau inoa ʻana no ka hanana a i ʻole no ka ʻike hou aku, e kipa www.PATA.org/PDMF ole i ka leka uila [pale ʻia ka leka uila].
