Ua ʻoi aku ka maikaʻi o ka poʻe ʻoihana huakaʻi huakaʻi ma Nepal i kēia manawa e hoʻolaha maikaʻi i kēia huakaʻi idyllic, mahalo i ka Pacific Asia Travel Association (PATA) a me ke kākoʻo lokomaikaʻi o ka Papa Kaapuni Nepal (NTB).

Ua mālama ʻia ka PATA Human Capacity Building Programme, i hui pū ʻia e PATA a me NTB, mai ʻAukake 13-14 ma Hotel Himalaya ma Kathmandu, Nepal. ʻO ka hanana, me ke poʻomanaʻo 'Exploring the Art of Storytelling', he 65 mau mea komo. ʻO ka Luna Hoʻokele o ka PATA ʻo Dr. Mario Hardy a me ka Luna Hoʻokele - Human Capital Development Mrs. Parita Niemwongse.

Hāʻawi ka papa haʻawina i nā haumāna i kahi papahana hoʻomaʻamaʻa koʻikoʻi a pili pū i hoʻokomo i kahi ʻano o nā papa papa i alakaʻi ʻia e nā alakaʻi alakaʻi ʻoihana huakaʻi i hui pū ʻia me nā hana kūpono, nā hana hui, a me nā manawa pūnaewele. Hoʻokumu ʻia ka ʻike o ka papahana ma luna o PATAcademy-HCD a me PATA Human Capacity Building Programs.

"ʻO ka haʻi moʻolelo kekahi o nā ala ākea ākea o ka kamaʻilio ʻana, e lawe ana i ke ola i ka ʻikepili a me nā ʻoiaʻiʻo. Me nā ala hou a me nā ala e hiki ai ke kaʻana like i kā mākou mau moʻolelo, inā ma o ka kikokikona, nā kiʻi a i ʻole ke wikiō, pono mākou e aʻo pehea e hoʻopilikino maikaʻi ai i kā mākou mau moʻolelo e hoʻohālikelike i ke ala kūpono. wahi a ka Luna Nui o PATA, ʻo Kauka Mario Hardy. “Ua hauʻoli mākou i ka loaʻa ʻana o ka manawa e hoʻokumu i ka PATA Human Capacity Building Program ma Kathmandu ma ke kumuhana kaulana o 'Exploring the Art of Storytelling'. Ke aʻo nei ka papahana i nā haumāna pehea e hoʻonui ai i kā lākou māhele o ka mākeke, ma ka hana ʻana a me ka hoʻomaʻemaʻe ʻana i nā moʻolelo e hiki ke hoʻoikaika, hoʻoulu, hoʻonaʻauao a, ʻo ka mea nui loa, pili i ka naʻau me ka lehulehu ākea a me Nepal kahi i nui nā moʻolelo maikaʻi e haʻi ʻia. .”

Ma kāna ʻōlelo hoʻomaka i ka poʻe i komo ʻo Mr Deepak Raj Joshi, Luna Nui, Nepal Tourism Board, ua ʻōlelo ʻo ia, "Ua lawelawe maikaʻi ʻia nā ʻike ma o nā moʻolelo, no laila ke manaʻoʻiʻo nei mākou ʻo nā moʻolelo ka mea ikaika loa no nā ʻoihana mākaʻikaʻi a me kā mākou huakaʻi. Ma ʻaneʻi mākou a pau e hoʻokuʻu i nā mea hiki i kā mākou ʻoihana mākaʻikaʻi a loaʻa i ka ulu ʻana e pono ai kēia huakaʻi Mahalo iā PATA no ka hoʻonohonoho ʻana i kēia PATA Human Capacity Building Program ma Nepal.

ʻO nā mea haʻiʻōlelo ma ka papahana ʻelua lā ʻo Ms Choy Teh, Luna Hoʻokele moʻokāki, Media Relations - Bannikin (Asia); ʻO Mr David Fiedler, Partner and Creative Director - Singular Foundry, Canada, a me Mr Stu Lloyd, Chief Hothead - Hotheads Innovation, Hong Kong SAR. Eia kekahi, ua hōʻike pū ʻo Dr Mario Hardy ma 'Exponential Innovations for Start-ups and Entrepreneurs'.

I ka nīnau ʻia ʻana pehea i pōmaikaʻi ai nā mea komo mai kāna kau ʻana ma ka 'Storytelling in Travel and Tourism through Media and Influencers', ua ʻōlelo ʻo Ms. i hāʻawi ʻia i nā mea komo e hōʻoia i ka pono no kā lākou huakaʻi huakaʻi. Loaʻa iā Nepal ka mana nui e hoʻowalewale i ka poʻe huakaʻi ma waho aʻe o ka ʻike 'mauna' wale nō, a ʻoi aku hoʻi me Visit Nepal 2020 e piʻi mai ana, he manawa kūpono ia e hoʻoulu i ka nui o ka media a me ka hoihoi no ka ʻāina.'

Ua ʻōlelo ʻo Mr Fiedler, ka mea nāna i hōʻike ma ka 'Building Empathy Into Great Storytelling' a ma ka 'Singular Purpose', "He hanohano maoli ka hele ʻana i Nepal e kamaʻilio e pili ana i ka Empathy and Purpose. I ka hoʻomākaukau ʻana o Nepal no kāna hoʻokūkū koʻikoʻi ʻo Visit 2020, pono e hoʻomau ka ʻoihana huakaʻi kūloko me ka memo brand, a ʻo ia hoʻi ka hoʻololi ʻana i kā lākou mau mea kūʻai aku, e hana pū ana me nā media honua, a me ka hoʻomau ʻana i nā ʻano kamaʻilio. ʻAʻole lawa ke ʻano o ka hoʻohana ʻana i nā kiʻi ʻāina i kēia mau lā e hoʻowalewale i nā malihini i kēia lāhui nani maoli. ʻO Nepal kahi ulana paʻakikī o ka moʻomeheu kūloko a me ka ʻāina e hele ana ma mua o ko lākou mauna, a ʻo nā kānaka maoli ka hiʻohiʻona nui o kēia ʻāina. Pono e ulana ʻia kēia mau mea koʻikoʻi i loko o kahi moʻolelo kupaianaha a paʻi ʻia i loko o ka noʻonoʻo o ka poʻe huakaʻi hou, makemake lākou e ʻike hou aku, manaʻo hou aʻe a aʻo hou i ko lākou huakaʻi. Loaʻa iā Nepal kēia mana nui, a ke manaʻo nei au e hiki mai ana ka mea maikaʻi loa.

I loko o ko Mr Lloyd ka hālāwai kūkākūkā a me ka immersive ma 'The Secret Ingredients of a Great Story', ua kūkākūkā ʻo ia no ke aha i hana maikaʻi ai nā moʻolelo i ka ʻoihana hou a hāʻawi i kekahi mau hiʻohiʻona o nā moʻolelo maikaʻi i ka ʻoihana hou. E hōʻike ana i ka hoʻohana ʻana i ka manaʻo a me ka pilikino i ka haʻi moʻolelo, ua ʻōlelo ʻo ia, "He aha kāu mau moʻomeheu moʻomeheu a me nā waiwai, e noʻonoʻo i nā mea i kāu moʻolelo. Inā he hui mākaʻikaʻi ʻoe i ka mea āu e manaʻoʻiʻo ai, he aha nā waiwai pilikino o kāu ʻoihana, he aha kāu e kū nei, ma hea ʻoe i huki ai i kēlā laina i ke one a noʻonoʻo i kēlā, a ola ia mau mea a hanu pololei. Inā he hōkele ʻoe, ua like ia. ʻAʻole pili ka laina o kāu ʻoihana, pono ʻoe e ola a hanu i kāu moʻolelo. Inā ʻaʻole ʻoe e ola a hanu ana, ʻaʻohe ala e ola ai kēlā moʻolelo i kona ola ponoʻī. A ʻo ia, ma ka hopena o ka lā, ʻo ia ke kumu o ka haʻi moʻolelo.

ʻO ka PATA Human Capacity Building Program ka hui i loko o ka hale / outreach initiative no Human Capital Development (HCD) ma waena o ka laulā ākea o ka huakaʻi a me ka mākaʻikaʻi. Ke hoʻohana nei i ka pūnaewele PATA o nā alakaʻi ʻoihana akamai ma ka honua holoʻokoʻa, hoʻolālā a hoʻokō ka Polokalamu i nā papa hana hoʻomaʻamaʻa maʻamau no nā keʻena aupuni, nā hui aupuni ʻole, nā ʻoihana kula a me nā ʻoihana pilikino.

Hāʻawi ʻia ka hoʻomaʻamaʻa ʻana ma o nā ʻenehana hoʻonaʻauao hoʻonaʻauao kanaka hou e like me nā haʻawina hihia, nā hoʻomaʻamaʻa hui, nā kūkākūkā hui, nā hōʻike kumu a me nā kipa pūnaewele. Lawe nā mea kōkua i ka ʻike, ka ʻike a me ka ʻike mai kahi ākea o nā ʻoihana ʻoihana a huki ʻia mai ka pūnaewele nui a paʻa o PATA i ka ʻoihana mākaʻikaʻi a ma waho.

Hoʻolālā a hoʻonohonoho ʻo PATA i ka papa hana, e hāʻawi ana i nā poʻe loea e alakaʻi a hoʻololi hoʻololi i waena o nā mea komo a hāʻawi i kā lākou mau hiʻohiʻona a me nā ʻike. Hoʻokumu ʻia ka ʻikepili a me ka papa hana, me ka ʻaoʻao kūpono a me ka helu o nā mea komo, e PATA me ka hui pū ʻana me ke keʻena alakaʻi a i ʻole hui.

Hiki ke loli ka lōʻihi o ka hale hana i ka lōʻihi mai nā hola ʻelua a i nā lā ʻelua, e hilinaʻi ana i nā pahuhopu aʻo, a e hoʻonohonoho ʻia paha ma nā wahi āpau o ka honua.

He aha e lawe ʻia mai kēia ʻatikala:

Teh noted that, “PR in the Nepal landscape within the travel industry is still at a beginner’s stage, so I hope the information I imparted on the participants will prove beneficial for their travel brands.
We all are here to unleash the possibilities that we have in our tourism industry and to get the growth that this destination deserves Thank you PATA for organisng this PATA Human Capacity Building Programme in Nepal.
The programme teaches participants how to increase their share of the market, by creating and refining stories which can influence, inspire, educate and, most importantly, emotionally connect with a global audience and perfectly with Nepal where there are so many fantastic stories to be told.