E pane ana i ka nīnau 'He aha ka waiwai i loaʻa i kahi hanana?' hiki ke lilo i mea paʻakikī - pehea ʻoe e ana ai i kahi mea kahi paʻakikī ka manaʻo o ka kūleʻa e kui i lalo, a nui nā hopena e hiki mai ana.
No kekahi, ua lawa ka ʻike ʻana i nā pōmaikaʻi nui i hōʻiliʻili ʻia mai ka hālāwai ʻana me nā mea kūʻai aku he alo a he alo i kahi ʻano i hoʻonohonoho pono ʻia i kāu mau pono, a maikaʻi kēia a hiki i kahi kiko, akā inā mākou e hōʻoia i nā kālā a me ka manawa kaawale mai ke keʻena mai, pono kekahi ʻano o ke ana kūpono i ka waiwai o nā hanana.
ʻO Danielle Curtis, Luna Hoʻokele - Middle East, Arabian Travel Market & IBTM Arabia e nānā ana i nā koho ana i loaʻa a hāʻawi i nā laʻana pehea e hoʻohana ai.
Ana pinepine ʻia nā hanana e pili ana i ka Return on Investment (ROI), a, i kēia mau lā, Return on Objectives (ROO). Nānā iki ʻo ROI i ka hopena o ka hanana. Hoʻohālikelike ia i ka nui o kāu kālā i kau ai, me ka nui o kāu ulu ʻana i kēlā hoʻopukapuka ma muli o kahi hopena. ʻO kahi laʻana, ke kumukūʻai o ka pūʻolo o ka hanana e hiki ai iā ʻoe ke loaʻa i hoʻokahi a hoʻokahi hālāwai me nā mea kūʻai mai i hoʻokipa ʻia, ke hoʻohālikelike ʻia me nā loaʻa kālā i loaʻa ma muli o kēlā mau hālāwai. E hana i kahi lakio a ʻo ia kāu ROI.
ʻIke pololei, akā ʻoi aku ka paʻakikī o ka ʻoiaʻiʻo. ʻAʻole lawe ʻo ROI i ka moʻohelu piha o nā pilina hou i huli i kahi wā lōʻihi, a ʻaʻohe ala e hoʻohui ai i kahi waiwai kālā i nā mea kuhikuhi kūʻē e loaʻa iā ʻoe ma muli o kēlā mau hālāwai. Hoʻomaʻamaʻa iki aʻe ʻo ROO. He ala ia e ana ana i ka kūleʻa o kahi hanana e pili ana i kahi o nā pahuhopu i wehewehe ʻia, ʻē aʻe ma mua o ka hoʻihoʻi kālā.
E hōʻike iā ROI a i ʻole ROO, a i ʻole ʻelua, pono ʻoe i kahi mea e ana ai mai ka hanana. Ke ana ʻana i nā kūʻai kūleʻa i hoʻopaʻa ʻia e kūʻē i ke kumukūʻai o nā hanana e hōʻike iā ROI he pololei, akā inā ʻaʻole ʻike ʻia a kūpono ʻole paha kāu mau pahuhopu, e like me ke aʻo ʻana i ka poʻe kūʻai aku i kāu pae huahana a i ʻole e hāpai i ka ʻike mākeke, pono ʻoe e kūkulu i nā ʻaoʻao kikoʻī e hiki ke ana ʻia. Nui a hewahewa nā ala e hana ai i kēia a inā ʻoe e ʻike i kāu mau pahuhopu a me kāu ʻike, hiki paha iā ʻoe ke hana i kāu hana ponoʻī. E hoʻomaka ai, eia kekahi mau manaʻo:
Hoʻonohonoho i nā pahuhopu e loaʻa i ka wā o ka hanana
Hoʻonohonoho i nā hopena no nā hālāwai he alo, he laʻana, e ʻae i kekahi helu o nā hālāwai ukali ma hope o ka hanana a i ʻole no kekahi helu o nā hālāwai kūʻai e alakaʻi i nā wehewehe kikoʻī o kahi huahana, lawelawe a me ke kaʻina hana. No laila, hiki iā ʻoe ke hoʻonohonoho i kāu pahuhopu ma 20 e ukali i nā hālāwai, a i ʻole nā mea kūʻai mai he 32 e noi ana i nā hōʻike hohonu a lōʻihi hoʻi e ana inā hoʻokō ʻoe i kēia. E hoʻomaopopo pono i ke ʻano o ke komo ʻana āu e manaʻo ai he kūleʻa.
Nui nā ʻano mea kūʻai like ʻole e hele i nā hanana a me nā hui pūnaewele, ʻoi aku ka pili o kekahi i kāu ʻoihana ma mua o nā mea ʻē aʻe, no laila hiki iā ʻoe ke hoʻonohonoho i nā pahuhopu no ka hoʻololi ʻana i nā pilina me nā lālā o ka lehulehu. No ka laʻana, makemake paha kahi hui hoʻokele huakaʻi me nā loea i nā ʻike i hana ʻia i ka nani e hui pū me nā mea kūʻai aku he 10 e hōʻike ana i nā mea kūʻai aku ʻoihana kiʻekiʻe. He pahuhopu kūpono i maʻalahi ke ana.
E ana i kou mau ʻelele
ʻO nā ana a me nā hoʻāʻo i mālama ʻia i ka wā o ka hanana, a i ʻole i loko o nā mahina a me nā pule ma hope o ia, he ala ʻē aʻe i hilinaʻi ʻia e hoʻoholo ai inā he pahuhopu a i ʻole informative Pahuhopu - e like me ka mākeke ʻike i kahi inoa a i ʻole kahi huahana hou - ua hoʻokō i kāna mau pahuhopu a me ka hopena . I mea e hōʻike ai i ka hoʻopili kūpono ma waena o ka hanana a me ka hoʻokō ʻana i ka hopena i makemake ʻia, he nui ka poʻe e koho e nānā i nā ʻelele ma mua koke o ka hanana a ma hope koke iho. ʻO kahi hoʻololi i kā lākou pane (manaʻolana i ke kuhikuhi i koi ʻia) he ana hilinaʻi ia o ka hopena o ka hanana.
Ua kamaʻilio mākou iā Rajesh W. Pereira, Luna Nui o Matrix AVE e pili ana i kāna loiloi ROI a i ʻole ROO mai ka hele ʻana i IBTM Arabia: "Ua hele ʻo Matrix AVE i ka hōʻike mai nā lā mua. ʻAʻole mākou e manaʻo i ka ʻoihana i ka pō, akā ʻo kaʻu pahuhopu e hōʻike i ka poʻe Hosted Buyers ʻo wai mākou; ʻo ia ka hana kūʻai mua a me ka mea nui. Makemake mākou e hana i nā pilina me nā mea kūʻai aku i nā mākeke hou, a makemake nui mākou i nā DMC inbound ma nā ʻāina e like me Russia - hiki iā lākou ke loaʻa i kahi visa i ke komo ʻana i loko o ka UAE, e maʻalahi a maʻalahi ke hana ʻoihana me lākou.
"He nui aʻe nā alakaʻi e pili ana i ka hele ʻana, a ke hoʻomau pinepine nei mākou i ka hoʻopili ʻana me nā pilina a mākou i hana ai ma IBTM Arabia.
"Nanea maoli mākou i ke komo ʻana i nā hanana kaiāulu āpau ma IBTM ʻArabia, nā hanana pūnaewele ahiahi a me nā lā i loaʻa ai, ʻo ia no ka mea aia nā mea āpau i waho o kā lākou mau wahi hōʻoluʻolu, a ʻike ʻole ʻoe i ka poʻe ʻaʻole ma kāu radar, a i ʻole kāu puke diary, a hoʻopau ʻoe i ke kūkākūkā ʻana no ka leʻaleʻa o nā hana a ma mua o kou ʻike ʻana ua hana ʻoe i kahi pilina ʻoihana hou ʻole i manaʻo ʻia. "
Loaʻa iā ʻoe, nā ʻano hana mua ʻelua o ke ana ʻana i ka holomua o ka hanana i kahi pōkole, inā koho ʻoe iā ROI, ROO a i ʻole i kahi hui o nā mea ʻelua, ʻike ʻoe i ka ʻike i hāʻawi ʻia e nā hopena he mea hana ikaika e hoʻomaikaʻi mau i kāu hanana hanana. .
ʻO IBTM Arabia kahi ʻāpana o ka IBTM kolepa honua o nā hālāwai a me nā hanana ʻoihana ʻoihana hōʻikeʻike a me ka hanana paʻa loa o kāna ʻano i ka ʻoihana MENA MICE. Ma kāna hanana 2018, 63% o nā mea kūʻai aku i kau i ka ʻoihana me nā mea hōʻikeʻike ma ke kumukūʻai awelika o £ 86,000 no kēlā me kēia ʻāpana ʻoihana. E mālama ʻia ka hanana i ka makahiki e hiki mai ana ma Jumeirah Etihad Towers mai 25-27 Malaki a e hui pū i nā mea hōʻike mai ʻAigupita, Tunisia, Morocco, Turkey, Russia, Central Asia, Georgia, Armenia a me Cyprus, a me ka UAE a me GCC, no ʻekolu lā o nā hui like ʻole, nā hana moʻomeheu hoihoi, nā hanana pūnaewele a me nā haʻawina hoʻonaʻauao.
