He mea koʻikoʻi ka ʻike ʻana i nā huakaʻi huakaʻi mokupuni i ka ʻike ʻana o ka poʻe mākaʻikaʻi i kekahi mau wahi, no ka laʻana ma Asia Hema-hikina, he waiwai-no-kālā a me ka loaʻa ʻana o ka ʻike nui i ka manawa like.
Ke hoʻomau nei ka kānalua macro e hoʻokau i ka ʻoihana mākaʻikaʻi ma Kina i kahi ala nui? ʻAʻole hopohopo nui nā hui huakaʻi i hoʻokumu ʻia i kēia manawa. ʻO ka ʻoiaʻiʻo, ʻo ka pie mākaʻikaʻi i waho e mau ana kekahi o nā ʻāpana hoihoi nui.
Ma waena o nā koho hoʻomaha haole i koho ʻia, e hoʻomau ʻia nā huahana huakaʻi mokupuni, e like me ka hihia no nā makahiki. ʻOi aku ka nui o ka mākeke o nā huakaʻi mokupuni ma mua o RMB100 biliona, a ke manaʻo nei nā hui huakaʻi e hoʻomau i ka nui o ka ulu ʻana o ka makahiki i nā makahiki e hiki mai ana. Wahi a Chen Hua, ke poʻo o ka Outbound Travel Department, CTS, ke nānā nei ka hui i ka ulu ʻana o 30% i nā makahiki 2-3 e hiki mai ana.
Hiki ke hoʻopili ʻia kēlā manaʻo bullish i kekahi mau kumu. ʻO kekahi o lākou ke ʻano o ka hoʻonui ʻana i ka hoʻohana ʻana, ʻo ia hoʻi nā manaʻo e pili ana i ka huahana kiʻekiʻe a i ʻole kekahi o ka maikaʻi. Eia kekahi, ʻaʻole i manaʻo ʻia nā malihini mai nā kūlanakauhale papa mua a me ka lua ma Kina, akā mai nā wahi haʻahaʻa pū kekahi. ʻO ka ulu ʻana o ka loaʻa kālā o ka poʻe mākaʻikaʻi Kina, nā mokulele honua a me ke kaʻina noi visa maʻalahi e manaʻo ʻia e hoʻonui i ka kaulana o nā koho huakaʻi maʻamau e like me nā huakaʻi mokupuni ma waena o nā huakaʻi Kina, wahi a Hua.
Huakaʻi huakaʻi
E like me kā Hua i hōʻike ai, ʻo kahi wahi a ka ʻoihana e ʻimi nei he huakaʻi maʻamau. ʻO nā haʻawina (no ka laʻana, hoʻokahi na Ctrip a me China Outbound Tourism Research Institute i hoʻokuʻu ʻia i kēia makahiki) i kahakiʻi i ka maikaʻi o ka hoʻolimalima ʻana o nā huakaʻi Kina i ka wā e pili ana i nā huakaʻi maʻamau. Hoʻohana nā kānaka i ka RMB 2500 i kēlā me kēia lā ma kahi huakaʻi i ʻEulopa a ʻo kēia mau huakaʻi he 12 mau lā. Ua puka mālie ka huakaʻi maʻamau ma ke ʻano he ikaika e helu ai i ka mākaʻikaʻi i waho, ʻoi aku ka nui o ka nui o nā mea kūʻai aku waena a kiʻekiʻe a hoʻonui i ka mana hoʻolimalima. Ke ʻike ʻia nei ua wehe ka poʻe huakaʻi i ka hoʻolilo kālā hou aku no nā ʻike kūloko kūʻokoʻa a me ka hōʻike ʻana i ka makemake no nā huakaʻi hoʻonohonoho ponoʻī a pilikino. "Ke hōʻike nei nā ʻano huakaʻi maʻamau i ka hiki ke kūleʻa o ka mākeke. Nui nā ʻohana e makemake e komo i kēlā mau huakaʻi, ʻo ka hapa nui o ia mau Millennials, "wahi a Hua.
Eia kekahi, i ka pili ʻana i nā makemake no ka huakaʻi maʻamau, ke nānā nei nā hui huakaʻi kūloko i ka hoʻomaopopo ʻana i ke ala e makemake ai nā mea kūʻai aku e leʻaleʻa i kā lākou huakaʻi. No ka laʻana, no nā wahi kaulana e like me Bali, Phuket a me Boracay, ke kuhikuhi ʻia nei e makemake nā mea kūʻai aku i ka huakaʻi semi-alakaʻi alakaʻi e like me 50%, aʻo nā huakaʻi i hoʻopaʻa ʻia e uhi i ka 50%. ʻO kekahi wahi ʻē aʻe e lilo ai nā huakaʻi i mea hoihoi, ʻo ia nā ʻike ʻokoʻa hiki ke leʻaleʻa wale i ka wā e hele ana kekahi i nā mokupuni. Hiki paha ke aʻo ʻana i ka hula kuʻuna ma kahakai a i ʻole nā hana hoʻokalakupua i ke kai.
Waiwai-no-kālā + ʻike nui loa
He mea koʻikoʻi ka ʻike ʻana i nā mea a ia mau huakaʻi e hāʻawi ai no ka mea, ʻike ka poʻe mākaʻikaʻi i kekahi mau wahi he waiwai-no-kālā a me ka loaʻa ʻana o kahi ʻike kiʻekiʻe i ka manawa like. Wahi a Hua, he mea nui ka pragmatic ma mua i ka hōʻoia ʻana i ka poʻe huakaʻi e noʻonoʻo i nā huakaʻi mokupuni. No laila, ʻoi aku ka nui o nā mea e like me ka hoʻonohonoho ʻana, me nā hiʻohiʻona nani a aloha paha ma ke kai, a i ʻole kekahi mau hana e like me nā haʻuki wai, he mea nui e nānā i nā wahi e like me ke kiʻi ʻana i laila. "ʻO ka hapa nui o nā wahi mokupuni e hāʻawi i ka visa-free a i ʻole ka hōʻea ʻana i nā huakaʻi hele Kina," wahi a Hua. “Ke hōʻike nei nā mokupuni ma Asia Hikina Hema i ka waiwai nui no ke kālā. He mea maikaʻi loa nā wahi mokupuni ʻē aʻe a me nā mokupuni ʻē aʻe ma nā ʻano āpau, akā ʻoi aku ka pipiʻi, "wahi a Hua.
Kūleʻa nā huahana huakaʻi mokupuni o CTS no ka hahai ʻana i nā wahi - Phuket, Bali, Nha Trang a me ClubMed. ʻO ka hapa nui o kēia mau huahana he mau makana holoʻokoʻa, wahi a Hua.
Ma ke ʻano o nā manaʻolana, manaʻo ka poʻe mākaʻikaʻi Kina he "palekana, kūpono, nani i nā hiʻohiʻona a me ka hoʻokō kiʻekiʻe (waiwai no ke kālā)-i-ke kumu kūʻai", wahi a Hua. “E hoʻokomo ʻia kahi huakaʻi i ka mokulele + hale noho + kaʻa mokulele + visa + meaʻai. Ua kaulana nā hale noho a me nā koho meaʻai ma waena o nā mākaʻikaʻi Kina.
Ma ka nānā ʻana i nā ʻano, ua haʻi ʻo Hua:
• Hoʻopiʻi nā hiʻohiʻona mokupuni a me ke kaiapuni i nā kāne hou i male, e like me Maldives.
• Makemake nā ʻohana me nā keiki i nā mokupuni holoʻokoʻa, e like me ClubMed.
• A me ka poʻe huakaʻi hoʻokahi e like me nā wahi mokupuni i manaʻo ʻia, e like me ka luʻu ʻana ma Bohol Island ma Philippines.
No ka hopena kiʻekiʻe o nā hui mākaʻikaʻi, ke kū nei ʻo Tahiti a me Seychelles i mau koho maikaʻi ma waena o nā huakaʻi Kina.
"Ua kūpono nā wahi mokupuni maikaʻi a maikaʻi no nā mea kūʻai kiʻekiʻe," wahi a Hua.
Ua ʻōlelo ʻo Hua ʻo ka pilikia o ka ʻōlelo he wahi hopohopo a pono e nānā ʻia. ʻO kekahi wahi ʻē aʻe e hiki ai ke hoʻoulu i nā huakaʻi mokupuni ʻo ia ka hoʻohui ʻana i nā mokulele pololei honua hou aku e maʻalahi i ke komo ʻana i ia mau wahi.
He aha e lawe ʻia mai kēia ʻatikala:
- He mea koʻikoʻi ka ʻike ʻana i nā huakaʻi huakaʻi mokupuni i ka ʻike ʻana o ka poʻe mākaʻikaʻi i kekahi mau wahi, no ka laʻana ma Asia Hema-hikina, he waiwai-no-kālā a me ka loaʻa ʻana o ka ʻike nui i ka manawa like.
- Being spot on with what such tours have to offer is important as tourists perceive certain destinations to be both value-for-money as well as having a superlative experience at the same time.
- Customized travel has gradually emerged as a force to reckon with in the outbound tourism, especially considering the substantial number of middle to high-end customers and increase in spending power.
