I ka ʻoihana MICE, ʻO Italia a me Roma ka meaʻai kūpono no ka holomua: ināʻo Roma ka pahuhopu - ua'ōleloʻia ma waena o nā mea'ē aʻe i loko o ka hālāwai kūkā -ʻo ka hoʻopiliʻana i nā hanana ma mua o ka awelika o nā poʻokela'ē aʻe e 20%. Akā, pehea ka manaʻo o nā alakaʻi i ka ka hopena coronavirus ma ka ʻoihana?
He mana hāmau ʻo Roma no ka hoʻomohala waiwai. Loaʻa iā Roma a me Lazio nā hiʻohiʻona kūikawā. ʻO ka mea kūikawā, ʻaʻole hoʻokipa a hoihoi wale ʻo Roma, akā hoʻomaikaʻi maoli i nā hopena o nā hanana i mālama ʻia ma laila. ʻO kēia ka ʻōlelo a Mary Larkin, ka pelekikena UFI, ka hui honua o ka ʻoihana kalepa. Ua mālama ʻo UFI i kāna Global CEO Summit ma Roma no kahi helu liʻiliʻi o 100 mau kāne a me nā wahine ma ke kiʻekiʻe o nā ʻoihana kiʻekiʻe mai 37 mau ʻāina i pau i kēia lā, Pepeluali 7, 2020.
"Inā ʻo ʻEulopa ka mākeke nui loa o ka honua no nā fair fairs, ʻo Italia," wahi a Larkin, "he mea koʻikoʻi loa ia, a maopopo iaʻu ma hope o kā mākou hanana ma Roma, ka mea e hui pū ai i nā mea hoʻoholo koʻikoʻi o ka ʻōnaehana honua fair. , he manawa kūpono ia no ka hoʻohālikelike ʻana a me ke kaʻana like ʻana o nā hoʻolālā e mālama i nā hana kiʻekiʻe.
ʻAʻole i hūnā ʻo Larkin i nā hopohopo e pili ana i ka hopena coronavirus e hiki ke hoʻopilikia i ka ʻoihana mākaʻikaʻi a me ka ʻoihana kalepa, akā ʻo ke ʻano o nā mea hoʻonohonoho Kina, ʻōlelo ʻo ia, e hoʻopanee a ʻaʻole e kāpae i nā hanana kālepa. i hoʻonohonoho ʻia no Pepeluali a me Malaki.
"ʻAʻole nalo ka mana o ka flywheel hōʻikeʻike ʻoiai ʻo ka hoʻololi kikohoʻe a me ka pilina pili," wahi a Pietro Piccinetti, ka luna hoʻokahi a me GM o Fiera Roma. "Ke hōʻoia nei nā helu i kēia: ma 2018 ma luna o 4.5 miliona mau hui i komo i nā fairs a puni ka honua no ka huina o 303 miliona mau malihini kipa (ma ʻEulopa wale nō ka poʻe i komo he 112 miliona a ma kahi o 1.3 miliona mau mea hōʻike), no ka hopena waiwai i manaʻo ʻia ma kahi o 275. biliona euros, e hāʻawi ana ma kahi o 167 biliona i ka GDP honua.
ʻO kēia nā helu i hōʻike ʻia e ka luna kiʻekiʻe o UFI, ʻo ia wale nō ka mea e hōʻike ana ma kahi o 800 mau mea hoʻonohonoho mai 86 mau ʻāina a puni ka honua. Hoʻokumu nā Fairs i nā hana, hana i ka ʻoihana, a ʻo ia ka mākeke kūpono e hana i nā pilina a hoʻonui i ka waiwai.
Manaʻo ʻo Kai Hattendorf AD, UFI: "ʻO ka koho ʻana o Roma e loaʻa mai i nā pilina ikaika ma waena o Italia a me ka UFI, e like me ka hōʻike ʻana e kā mākou ʻaha kūkā honua 2015 i mālama ʻia ma Milan. I kēia lā, ke ola nei kou ʻāina i kahi 'Renaissance' ʻaha kūkā maikaʻi e hōʻike maikaʻi ana i ka wā e hiki mai ana.
Ua ʻōlelo ʻo Onorio Rebecchini, ka pelekikena o ka Convention Bureau ma Roma: "Ke manaʻoʻiʻo nei au ua hōʻike mua mākou i kā mākou ʻike i ka hoʻonohonoho ʻana. Mai ka 2017 a hiki i kēia lā, ua hoʻokumu ka māhele i nā hanana no ka 15 miliona euros i ke kūʻai aku ma ka'āina, me nā hopena maikaʻi ma nāʻoihana pili. Loaʻa iā mākou ka nui o nā mea hiki ke hōʻike a unuhi i nā haʻawina paʻa i ke kaulahao hoʻokipa.
"ʻO UFI kahi hanana e haʻaheo ai mākou," wahi a Pietro Piccinetti, ka luna hoʻokahi a me ka luna nui o Fiera Roma, "no ka mea he hōʻoia ia o ka hoʻopiʻi ikaika e hiki ai iā Roma ke kaena i ka ʻoihana hālāwai a ma ka ʻāpana hōʻikeʻike ma ka laulā a maopopo."
Ua pōmaikaʻi ʻo Italia i kēia. I kēia manawa, ʻo ka ʻoihana hōʻikeʻike Italia he 43 mau pole hōʻikeʻike o 2.3 miliona square mika o ka lumi hōʻikeʻike, i mālama ʻia i nā hanana 913, kahi o 200 o ka hoʻopiʻi honua, me nā mea hōʻikeʻike 200,000 a me ka huina o 22 miliona mau malihini kipa, nona ka 13 miliona no ka nā hanana honua, e hoʻonui ana i ka huli ʻana ma kahi o 60 biliona euros, e hāʻawi ana i kahi kokoke i 50% o nā mea kūʻai aku.
Me kēia mau helu, noho paʻa ʻo Italia i ke kūlana ʻehā i ka pae o nā ʻāina i mālama ʻia ai nā fairs, ma hope o USA, Kina, a me Kelemānia.
300 miliona mau malihini kipa no 4.5 miliona mau ʻoihana
Hōʻike nā helu helu hou loa no 2018 he 32,000 fairs ma ka honua holoʻokoʻa me 4.5 miliona mau hui hōʻikeʻike e hui ana ma luna o 300 miliona mau malihini kipa ma kahi o 1,200 mau hale, e helu wale ana i ka poʻe me ka liʻiliʻi he 5,000 square square o ka lumi hōʻike.
He ʻoihana ia e hana ana i 3.2 miliona mau hana, pololei a pololei ʻole, me nā mea hōʻikeʻike a me nā malihini e hoʻolilo i ka huina o 116 biliona euros. ʻO ʻEulopa ka ʻāina alakaʻi no nā ʻoihana kalepa, me 1.3 miliona mau mea hōʻike ma 2019 a me 112 miliona mau malihini kipa a me nā wahi hōʻikeʻike e uhi ana ma kahi o 16 miliona mau mika square ma 499 mau wahi.
"Ke puka mai nei ʻo Italia i ka honua o nā ʻoihana kalepa - wahi a Kay Hattendorf - no kā mākou hui ʻana ua loaʻa koke iā mākou ke kākoʻo maikaʻi mai nā ʻoihana." No laila ua lawe mai ka UFI Global Ceo Summit i nā loea 100 mai ka honua holoʻokoʻa i Roma, me nā mea hoʻonohonoho a me nā mana o nā hale, nā mea āpau ma ke kono a me ka uku. ʻO ka hoʻi i ka ʻoiaʻiʻo, no ka mea, ua hānau ʻia ʻo UFI, The Global Association of the Exhibition Industry, ma Roma i ka makahiki 1995. Ke hōʻike nei ʻo ia ma luna o 800 mau hui a me nā hui mai 86 mau ʻāina a loaʻa kāna hōʻailona ponoʻī i loko o hoʻokahi tausani fairs.
