Ua hoʻolaha ka Japan National Tourism Organization (JNTO) ua ʻoi aku ma mua o 31 miliona mau huakaʻi hele ma waho Iapana i 2019, e hōʻailona ana i kahi moʻolelo manawa āpau.
"Ke hoʻomau nei ʻo Iapana i kahi huakaʻi hoihoi nui no ʻAmelika, a ke ulu nui nei ka hoihoi - e like me ka hōʻike ʻana i ka ʻike ʻana i ka piʻi ʻana o 13% o ka nui o nā huakaʻi US i Iapana i 2019, ke hoʻohālikelike ʻia i ka makahiki ma mua. "wahi a Naohito Ise, Luna Hoʻokele o ka Hui Kūkaʻikaʻi o Iapana ma New York.
ʻO Iapana kekahi o nā huakaʻi huakaʻi wela loa o 2020 me nā kūlanakauhale a me nā ʻāpana o ka ʻāina e kū nei ma kekahi o nā papa inoa "Where to Go" kaulana loa o ka makahiki, me: Tokyo ma ka New York Times 'papa inoa makahiki o "52 Wahi. Tōkō"; ʻO Tohoku i ka papa inoa o nā huakaʻi maikaʻi loa a National Geographic i 2020; a me Okinawa i ka papa inoa o Condé Nast Traveler o "20 mau wahi maikaʻi loa e hele ai ma 2020."
ʻO 2020 ka makahiki e mālama ʻia ai nā pāʻani ʻOlumepika a me Paralympic ma Iapana, a no ka hoʻolauleʻa ʻana i nā ʻahaʻaina a puni ka makahiki. ʻOihana Hui Pūʻāina Kūkala o Iapana ua hoʻomohala i ka hoʻolaha "Your Japan 2020". Hoʻokuʻu ʻia ma Ianuali 1, holo ka hoʻolaha ʻo "Your Japan 2020" a hiki i Dekemaba 31 a hāʻawi i nā huakaʻi huakaʻi honua i nā ʻike like ʻole poina ʻole a me nā makana ma ka ʻāina holoʻokoʻa, me ka wehe ʻana i ka lehulehu, nā hanana kūikawā mua o Iapana, nā huakaʻi home hoʻomaikaʻi, nā uku nui ma nā mokulele honua, a oi aku.
"Ma o ka hoʻolaha 'Your Japan 2020', ke paipai nei mākou i ka poʻe mākaʻikaʻi honua e kipa aku i nā wahi ala ʻē aʻe a ʻai i nā ʻike kupaianaha maoli i ka makahiki āpau," wahi a Ise. "Ua ulu nui ka mākaʻikaʻi i Iapana i kēlā me kēia makahiki, a ʻo 2020 ka mea i manaʻo ʻia ʻo ia ka makahiki maikaʻi loa."