Ua haki ka hana ʻoihana hoʻokipa Singapore no ka makahiki ʻelua e holo ana ma 2017

Singapore, 12 Fepeluali 2018 - Loaʻa nā loaʻa mākaʻikaʻi a me nā malihini kipa no 2017 i nā kiʻekiʻe kiʻekiʻe no ka lua o ka manawa i ʻelua makahiki.

Ua piʻi ka loaʻa o nā mākaʻikaʻi ma 3.9 pākēneka i S$26.8 billion1, ma muli o ka ulu ʻana o ka poʻe malihini kipa ma waena o nā mākeke 10 kiʻekiʻe2 a me nā malihini kipa kiʻekiʻe aʻe mai nā mākeke hoʻolimalima nui e like me Kina, South Korea, United States (US) a me United Kingdom (UK). ). Ua hoʻonui ka poʻe malihini kipa ma 6.2 pakeneka i 17.4 miliona, me 13 o nā mākeke 15 kiʻekiʻe e hōʻike ana i ka ulu.

Ua ʻōlelo ʻo Luna Nui o Singapore Tourism Board (STB), ʻo Mr Lionel Yeo, "Ua hauʻoli ʻo STB e hōʻike i ka lua o ka makahiki o ka hoʻopaʻa ʻana i ka hana mākaʻikaʻi. ʻO nā hoʻoikaika hui ʻana o STB a me kā mākou mau hoa hana ʻoihana ua loaʻa nā hopena ikaika, e kū'ē i kahi pōʻaiapili o ka hoʻihoʻi ʻana i ka hoʻokele waiwai honua ʻoi aku ka maikaʻi ma mua o ka mea i manaʻo ʻia, hoʻomau ka ulu ʻana i ka huakaʻi Asia-Pākīpika a me ka hoʻonui ʻana i ka lele a me ka pilina holo moana i Singapore. Me nā hana koʻikoʻi e kākoʻo i ka hana hou a me ka hoʻokūkū, ua holomua maikaʻi mākou ma 2017 i kā mākou ʻike o ka ulu ʻana o ka mākaʻikaʻi maikaʻi.

Nā mālamalama mākeke

Ma nā loaʻa ʻana o ka mākaʻikaʻi (YTD 3Q2017)

Mai Ianuali a Kepakemapa 2017, ua ulu ikaika ka loaʻa ʻana o nā mākaʻikaʻi ma waena o ka hapa nui o nā mākeke 10 kiʻekiʻe o Singapore. Ua hoʻopaʻa inoa ʻo Kina (+ 10%), US (+22%) a me UK (+24%) i ka ulu kiʻekiʻe loa o ka makahiki-ma-makahiki i nā Loaʻa Kūʻai Kūkaʻikaʻi ʻaʻole i komo i ka Sightseeing, Entertainment & Gaming (TRexSEG). Ua puka mai ʻo Kina ma luna o nā loaʻa huakaʻi no ke kolu o ka makahiki. ʻO ka ulu ʻana o nā loaʻa mākaʻikaʻi mai Kina a me UK ua hoʻonui ʻia i ka piʻi ʻana o ka poʻe kipa leʻaleʻa a ʻoi aku ka nui o ka lilo ma ke kūʻai ʻana. No US, ma muli o ka nui aʻe o nā malihini kipa mai BTMICE3 a ʻoi aku ka nui o nā lilo no ke kūʻai ʻana.

Ua hoʻolaha ʻia nā hōʻemi o nā loaʻa mākaʻikaʻi e Indonesia (-7%), India (-1%) a me Iapana (- 9%), ʻo ka hapa nui ma muli o ka liʻiliʻi o nā malihini kipa mai BTMICE. I ka hihia o India a me Iapana, ua hui pū ʻia kēia me nā malihini kipa BTMICE e hoʻemi liʻiliʻi.

Na ka Hiki mai o nā malihini kipa (2017)

ʻO 13 mai loko o nā mākeke 15 kiʻekiʻe o Singapore i hoʻopaʻa inoa i ka ulu ʻana ma 2017, me ʻehiku o lākou - Kina, India, Vietnam, Philippines, US, UK a me Kelemānia - e hoʻopaʻa pū ana i ka hōʻea ʻana o nā malihini kipa.

ʻO nā mākeke nui loa ʻekolu no ka poʻe malihini kipa mai Kina, Indonesia, a me India. ʻO ka mea nui, ua ʻike ʻo India (+ 16%) i ka piʻi kiʻekiʻe o ka ulu ʻana a, me Kina (+13%), ua hāʻawi i ka nui o ka ulu ʻana o nā malihini kipa. ʻO kekahi mākeke koʻikoʻi no ka makahiki ʻo Vietnam (+13%), i lilo i mākeke 10 kiʻekiʻe no ka manawa mua. Ua hōʻike ʻia nā hōʻemi o ka hōʻea ʻana mai o nā malihini e Thailand (-3%) a me Hong Kong SAR (-13%).

Ma ka ʻōlelo ʻana e pili ana i ka ulu ikaika ʻana o ka poʻe malihini kipa no 2017, ʻo ia hoʻi mai ʻAmelika, ʻo Mr Darren Tan, ka Luna Hoʻokele o ka hui huakaʻi inbound World Express Group, i ʻōlelo ʻia, "Ua ʻike mākou i ka ulu ʻana o ka 15 pākēneka o ka makahiki i ka makahiki i ko mākou hōʻea ʻana mai ʻAmelika. 2017, me ka hapa nui o ka ulu ʻana i ka wā hoʻoilo i ka hopena o ka makahiki. ʻIke mākou i ʻelua ʻano o nā mea kūʻai aku - ka poʻe ma ʻaneʻi ma nā papahana lele-cruise a me nā huakaʻi leʻaleʻa i hele mai ma ʻaneʻi ma nā hui huakaʻi a i ʻole no ka huakaʻi hoʻokahi. Hiki ke hoʻonui ʻia ka ulu ʻana i nā hoʻolaha ma ka mākeke i alakaʻi ʻia e ka STB a me ka ʻoihana pilikino, a me ka waiwai maikaʻi o nā mokulele a me nā uku hōkele. Manaʻo mākou e lilo ʻo 2018 i makahiki ikaika loa no ka mākeke US.

Hana Hana ʻOihana BTMICE (YTD 3Q2017)

No nā hapahā mua ʻekolu o 2017, ua ulu ʻo TRexSEG mai ka Business Travel and Meetings, Incentive Travel, Conventions and Exhibitions (BTMICE) ʻoihana i ka 4 pākēneka i S $ 3.15 biliona i hoʻohālikelike ʻia i ka manawa like ma 2016. ʻO kēia ma muli o ka lilo ʻana o nā malihini kipa mai BTMICE. ʻoi aku ma luna o ka hale noho, ke kūʻai ʻana a me nā mea TR ʻē aʻe, i kōkua i ka hoʻopau ʻana i ka emi ʻana o 5 pākēneka i ka hōʻea ʻana o nā malihini BTMICE i 1.75 miliona.

Hana Hana Hotele

Ua piʻi ka huina kālā o ka lumi gazetted ma 3.9 pākēneka a hiki i S $ 3.70 biliona ma 2017 a ua piʻi ka noho ʻana o ka hōkele ma 1.5 pakeneka. Ma ka hopena o Kekemapa 2017, ua kū ka huina o nā hōkele ma Singapore ma 420, me 22 mau hale hou i wehe ʻia i ka makahiki. Hoʻonui ʻia ka nui o ka lako o nā lumi e 5 pākēneka i 67,084.

Hana ʻoihana holo moku

Ke ulu nei ka ʻoihana holo moku mai ka ikaika a i ka ikaika. I ka makahiki 2017, ua hoʻonui ʻia ka nui o nā mea kaʻa e 17 pakeneka i 1.38 miliona, he moʻolelo kiʻekiʻe. Ua piʻi aʻe ka nui o nā kelepona moku i 3 pākēneka a hiki i 421, a he 16 o nā kelepona kaikamahine.

Nā mea koʻikoʻi o 2017

Loaʻa ka inoa ʻo "Passion Made Possible" hou i ka traction ma waho
Ua hoʻolauna ʻo STB a me ka Economic Development Board (EDB) i kahi brand unified no Singapore i ka makahiki i hala - Passion Made Possible, e hoʻopili ai iā Singapore me ka lehulehu o ka honua ma kahi pae hohonu ma o nā moʻolelo a me nā hōʻike e pili ana iā Singapore a me Singaporeans. Ua hoʻokuʻu ʻia ka hōʻailona huakaʻi hou ma Singapore i ʻAukake 2017, a ukali ʻia e 17 ma waho o nā mākeke4 ma o ka hoʻoulu ʻana o nā mea kūʻai aku, nā hanana kālepa, nā hui ʻoihana, a me nā hoʻolaha kūʻai honua e hōʻike ana i nā kiʻiʻoniʻoni a me nā kiʻiʻoniʻoni.

He maikaʻi loa ka pane ʻana mai nā pāpaho honua a me nā hoa kālepa, me ka hapa nui o ka hoʻomaikaʻi ʻana i ke ʻano hou a me ka hoʻoulu ʻana i ka mākeke huakaʻi. Ua loaʻa nō hoʻi ka hoʻolaha pāpaho maikaʻi o ka honua, e hoʻonui ana i ka waiwai media he S$11.3 miliona5. Ua loaʻa i nā kiʻiʻoniʻoni hou he 192 miliona mau manaʻo wikiō, a ʻo ka hoʻopili ʻana i ka ʻoihana pūnaewele ma ka brand hou ua loaʻa iā 3.19 miliona6.

Hoʻonui ʻo STB i kāna Marketing a me Digital Partnerships

No ka hoʻonui ʻana i kona hiki ʻana, ua hoʻomau ʻo STB i ka hoʻonui ʻana i kāna mau hui kūʻai aku, e komo pū ana me ka hana hou ʻana o kahi hui tripartite ʻekolu makahiki me Changi Airport Group (CAG) a me Singapore Airlines (SIA) waiwai S $34 miliona. Hoʻokumu pū ʻo STB i kahi hui S$10 miliona ʻekolu makahiki me SIA a me kahi hui S$4.5 miliona hoʻokahi makahiki me CAG. Ua ʻike ka hui pū me SIA i ka hoʻokuʻu ʻia ʻana o kahi wikiō palekana SIA i loko o ka mokulele e hōʻike ana iā Singapore ma ke ʻano hōʻoluʻolu. Ma lalo o ka hui like ʻana o CAG, hoʻomau ʻo STB i ka hoʻopukapuka kālā ma Kina a me Indonesia tier 2 kūlanakauhale e hoʻokau i nā malihini kipa hou aku i Singapore.

Ma ka ʻaoʻao kikohoʻe, ua kau inoa ʻo STB i kahi Memorandum of Understanding me Tencent, e hoʻolaha pū aku iā Singapore ma ke ʻano he wahi i koho ʻia no nā huakaʻi Kina ma o nā kahua like ʻole o Tencent e like me Tencent QQ7. Ua komo pū ʻo STB i ka hui pū ʻana me Alipay a me Grab, e hoʻomaikaʻi i ka ʻike o nā malihini ma o ka ʻenehana a me ka hoʻoili ʻikepili.

ʻO ka hoʻolālā hoʻolimalima a me ka hoʻolālā pāʻoihana, a me nā ʻike hou / hoʻonui ʻia e mālama iā Singapore i kahi huakaʻi ikaika a nani.

I ka makahiki i hala aku nei, ua hoʻolaha ʻo STB i kahi kaula o nā hanana hōʻailona hou e like me nā hanana Disney Star Wars (ma lalo o kahi hui ʻekolu makahiki me Disney), Ultimate Fighting Championship (UFC) Fight Night Singapore a me International Champions Cup Singapore (ICC). Ua hoʻololi hou i ka Formula One Singapore Grand Prix no nā makahiki ʻehā. ʻO ka heleuma ʻana o kēia mau hanana papa honua he ʻāpana o ka hoʻolālā hanana hanana a STB e hoʻonui ai i ka nani o Singapore. Ua hoʻomau ʻo STB i ka ulu ʻana i nā hanana kūloko e like me ka Kalikimaka ma ke alanui Nui ma Orchard Road a me Anime Festival Asia, a me ka hāʻawi ʻana i nā mea hou e like me ka Michelin Street Food Festival a me Singapore Festival of Fun.

No ka mālama ʻana i ke kūlana o Singapore ma ke ʻano he kūlanakauhale MICE kiʻekiʻe, kākoʻo ʻo STB i nā ʻano hanana ʻoihana kaulana e like me Singapore FinTech Festival a me VitaFoods Asia. Ua hoʻoikaika pū kekahi i ka pipeline o Singapore no nā hanana ʻoihana ma o ka mālama ʻana i nā hanana koʻikoʻi e like me Money20/20 Asia a me Rotary International Convention.

Ua hoʻonani hou ʻia ka ʻāina mākaʻikaʻi o Singapore e nā hiʻohiʻona hou a me nā makana ola e like me ka Digital Light Canvas ma Marina Bay Sands, Dover Street Market ma Dempsey a me AJ Hackett bungy jump ma Sentosa, a me nā makana huakaʻi i hoʻonui ʻia e like me Maritime Experiential Museum ma Resorts World Sentosa a me Madame Tussauds ma Sentosa.

"ʻO nā helu moʻolelo i ka hōʻea ʻana mai o nā malihini a me nā loaʻa ʻana o ka mākaʻikaʻi i ka makahiki i hala aku nei i hoʻokani ʻia ma ION Orchard, ka mea i hoʻokipa i nā wāwae kiʻekiʻe a me nā loaʻa kālā. No ka hoʻonui hou ʻana i ka ʻike kūʻai, ua ʻōwili mākou i kahi ʻike multimedia ION Sky hou e hōʻike ana i ka hoʻoilina a me ka moʻomeheu o Singapore a ua hoʻokumu i kahi Global Tax Free Counter no nā nīnau hoʻihoʻi ʻauhau a me nā tiketi, "wahi a Mr Chris Chong, Luna Nui, Luna Hoʻokele, Orchard Turn Developments Pte Ltd.

ʻO ka hoʻoikaika mau ʻana no ka hana hou a me ka hoʻokūkū

Ma ke ʻano o kāna mau hoʻoikaika ʻana i ke kūkulu ʻana i kahi ʻāpana huakaʻi hou a hoʻokūkū hoʻi, ua hana pū ʻo STB me ka Singapore Hotel Association (SHA) a me ka National Association of Travel Agents Singapore (NATAS) e hoʻokumu i kahi Hotel Innovation Challenge a me kahi Travel Agents Innovation Challenge. No ka paipai ʻana i ka ʻenehana i waena o nā mea e pili ana i ka ʻoihana, ua komo maikaʻi ʻia e nā ʻoihana ʻelua a me nā mea hāʻawi hoʻonā no nā pilikia ʻelua. Ke kākoʻo nei ʻo STB i ka hoʻāʻo-moe o nā hāʻina lanakila.

Ua hui pū ʻo STB me nā mea kuleana o ka hōkele e hoʻolauna i ʻekolu makahiki Hotel Careers Campaign e huki ai i nā ʻōpio Singaporean e komo i ka ʻoihana hoʻokipa. Eia hou, ua hoʻomau ʻo STB i ke kākoʻo ʻana i ka papahana Earn and Learn ma lalo o ka SkillsFuture initiative. Ma 2017, 97 ITE a me nā haumāna Polytechnic i kākau inoa i ka papahana, e manaʻo ana e hoʻokomo i nā talena Singaporean i loko o ka ʻoihana mākaʻikaʻi.

No ka hoʻomaʻamaʻa ʻana i kahi ʻoihana pāʻoihana a paipai i nā makana hou aʻe mai ka ʻoihana Travel Agents, a me ka hoʻoikaika ʻana i ke kaʻina hoʻoponopono no ka hoʻomau ʻana o ka ʻoihana a me ka palekana o nā mea kūʻai aku, ua hoʻokomo ka Ministry of Trade and Industry (MTI) a me STB i nā hoʻololi i ka Travel Agents Act. a me na Hooponopono o na Agena Kaahele. Ua maikaʻi ka ʻae ʻana i ke kānāwai a me nā lula i hoʻololi ʻia.
Ma ke ala like o ka hana hou, ua hoʻokumu ʻo STB i kahi Marketing Innovation Program (MIP) i ʻApelila o ka makahiki i hala e hoʻoulu i nā ala hou o ke kūʻai aku ʻana iā Singapore. Ma loko o nā noi 44 i loaʻa mai nā ʻoihana ma nā ʻano ʻoihana like ʻole, ua koho ʻia ʻekolu mau hoʻolaha no ke kākoʻo, a e loaʻa i kēlā me kēia me kahi makana hoʻohālikelike kālā a hiki i S$300,000 e hoʻonui ai i kā lākou puʻunaue.

2018 Nānā a me ka wānana

No ka makahiki 2018, ua wānana ʻo STB i ka loaʻa ʻana o nā mea mākaʻikaʻi ma waena o S$27.1 a i S$27.6 biliona (+1 a +3%) a ʻo ka hiki ʻana mai o nā malihini kipa ma waena o 17.6 a 18.1 miliona (+1 a +4%).
Me ka maikaʻi o ka manaʻo hoʻokele waiwai o ka honua a ua mākaukau ka mākaʻikaʻi ma Asia-Pākīpika e hoʻonui, manaʻo nui ʻo STB e pili ana i nā manaʻo mākaʻikaʻi no ka makahiki e hiki mai ana. Aia nō naʻe nā paʻakikī, akā naʻe, ʻoi aku ka ʻino o ka geopolitical e hoʻopilikia i ka manaʻo huakaʻi o nā mea kūʻai aku a me ka hoʻoikaika ʻana i ka hoʻokūkū kūloko.

E hoʻonui ʻo STB i kāna mau hana kūʻai aku a hoʻolaha i nā hana hou aʻe i ka nani o ka huakaʻi a me ka hoʻokūkū ʻoihana e noho ma ke ala no ka ulu ʻana o ka mākaʻikaʻi maikaʻi.