ka Ke keʻena mākaʻikaʻi ʻo Guam (GVB) haʻaheo e hoʻolaha he 142 mau ʻoihana kūloko ke komo nei i ka ʻewalu makahiki o ka makahiki ʻo Shop Guam e hāʻawi ana i nā makana kūikawā he 208 i nā kamaʻāina mokupuni a me nā mea kipa. Hoʻomaka ka hanana inoa GVB ma ka Pōʻahā, Nowemapa 10, 2019, a holo i ka Pōʻalima, Pepeluali 10, 2019.
"Me nā hāʻawi kūikawā he 200 i kēlā me kēia makahiki mai kā mākou ʻoihana kūloko, hiki i kēlā me kēia mea ke komo i ka Shop Guam e-Festival, no ka manuahi," i ʻōlelo ʻia e ka Pelekikena a me CEO ʻo GVB ʻo Pilar Laguaña. "ʻO Shop Guam kahi hoʻolaha wale nō i hiki i kā mākou poʻe ʻoihana ʻoihana ke hoʻolaha i kā lākou huahana a me nā lawelawe ma o kā mākou mākeke mākaʻikaʻi like ʻole. Paipai mākou i nā mea āpau e hoʻoiho i ka polokalamu manuahi a hoʻohana i nā ʻike like ʻole a me nāʻaelike, keu hoʻi i ka wā hoʻomaha. "
Hoʻoulu ʻia e Airbnb's Experience Marketplace, ke kono nei ʻo GVB i nā ʻoihana āpau a i ʻole nā taleni e hoʻokipa i kahi hanana a i ʻole kahi ʻike ma o Shop Guam.
"ʻO kā mākou mea nui nui hou i kēia makahiki e lawe iā Shop Guam i nā moku 19 a me 24 mau kauhale ma Guam," wahi a GVB Luna Hoʻokele o Global Marketing Nadine Leon Guerrero. "Ke ʻimi nei mākou i nā mea kūʻai aku a me nā mea kālepa liʻiliʻi e lilo i ʻāpana o Shop Guam. Kākoʻo ia i ka hana mau a GVB e hoʻonui i ka mākaʻikaʻi ma waho o Tumon a hana i kahi hopena no ke kaiāulu o Guam ma ka nui. ”
Kūʻai ʻo Guam Ambassadors e hoʻolaha i ka e-Festival
ʻEhiku mau influencers pāʻoihana kaiaulu mai Kina, Iapana, Korea, a me Taiwan ma ka mokupuni i kēia pule e kōkua i ka hoʻonui i ka ʻike o ka hoʻolaha e-Festival. ʻO kēia mau ʻelele, i koho ʻia e GVB, ʻoi aku ma kahi o 2.6 miliona mau ukali, ma waena o nā paepae pāpili like ʻole me Instagram, Facebook, Tik Tok, YouTube, Weibo, a me Naver. E loaʻa iā lākou kahi ʻike kaiāulu immersive i mālama ʻia e kekahi o kā Guam mau talena kūloko. ʻO ka mea kūʻai aku ma ka Guam e-Festival ʻo Po Yan (Hong Kong), So Hee Nam (Kōlea), Ayaka Kawaguchi (Iapana), Karen Okajima (Iapana), Peter Su (Taiwan), Ruo Guam Nian Hua (Kina) a me An Lan (Kina).
Nā hiʻohiʻona hoʻolaha e hiki mai ana
ʻO ka Shop Guam polokalamu kelepona e hoʻomau i ka lakohana paʻahana mua e kōkua iā GVB e hoʻolaha i kā mākou wahi kūloko a me nā hāʻawi. Ma hope o ka hoʻokumu ʻana o GVB i ka polokalamu kelepona ʻo Shop Guam, ua aneane 200,000 ka nui o ka hoʻoiho o nā mea hoʻohana. E hele hou mai ka polokalamu me ka iBeacon Bluetooth hiki i kahi ʻenehana kūʻai kokoke a me QR Code e hoʻouna i nā leka hoʻomaopopo i nā mea hoʻohana i ka wā kokoke i kahi mea kālepa e komo nei. Ke hana nei ʻo GVB i nā wikiō micro-wikiō e hōʻike nei i nā mea kālepa āpau a me kā lākou hāʻawi ʻana i ka hoʻouka kaua ma o kā GVB pūnaewele puni honua, e like me GVB's Instagram Stories a me TikTok China channel.
Ka Hoʻolālā ʻana o Shop Guam
Ua hoʻomaka ka Shop Guam e-Festival ma 2012 me 10 mau kālepa a ua hoʻohui aku nei me nā mea kalepa ʻoi aku ma mua o 962 e hoʻolaha nei i nā mākeke a me nā mākaʻikaʻi honua. Ua hoʻonāukiuki ka huakaʻi i ka 2.2 miliona mau malihini kipa i Guam me ka hiki ke kiʻi i nā mākeke kumuwaiwai kiʻekiʻe o GVB ma o ka ʻenehana kūʻai ʻana hou.
Ua loaʻa i ka Shop Guam e-Festival polokalamu kelepona i ka 2017 Pacific Asia Travel Association (PATA) Gold Award no ka mahele polokalamu kelepona ʻoi loa. Kahi mea hou aʻe, ua kākoʻo ke kākoʻo Shop Guam i ka ʻike kaulana o GVB ma ke ʻano he keʻena mākaʻikaʻi mua loa ma ʻAmelika Hui Pū ʻIa i lanakila i ka makana "E" Pelekikena hanohano no ka maikaʻi o ka hoʻolilo kūkaʻikaʻi.
No ka 'ike hou aku, e kāhea iā GVB's Shop Guam e-Festival liaison Robbie Gerrie SN Bautista ma [pale ʻia ka leka uila] aiʻole e kāhea (671) 797-9900.
He aha e lawe ʻia mai kēia ʻatikala:
- In addition, the Shop Guam campaign supported GVB's historic recognition as the first tourism office in the United States to win the prestigious President's “E” Award for tourism export excellence.
- The Shop Guam mobile app will continue to be the primary marketing toolkit to help GVB to promote our local attractions and offers.
- The Guam Visitors Bureau (GVB) is proud to announce that 142 local businesses are taking part in the eighth annual Shop Guam e-festival, providing 208 special offers to island residents and visitors.
