I kēia lā ka maka mua o ka huakaʻi ʻo Expedia i ka lilo ʻana i hoa hele hope loa
Ua hoʻokumu ʻia kahi hoʻonohonoho honua hou i ka hoʻomaopopo ʻana i ka mea āu e huakaʻi ai me nā mea
Nānā ʻo Expedia e hoʻohou i kāna ʻoihana e lawelawe maikaʻi i nā mea huakaʻi e mahalo nui nei i ko lākou manawa

Ke kūkulu nei i kāna 25 mau makahiki i ka ʻoihana, hoʻolaha ʻo Expedia Brand i kēia lā i kahi ala hou i ka hoʻomākaukau ʻana o ka honua no ka hoʻihoʻi o ka huakaʻi huakaʻi. Ke hoʻokumu nei i kahi hoʻonohonoho honua hou i hoʻokumu ʻia i ka ʻike o ka mea āu e huakaʻi ai me nā mea, i kēia lā ka hoʻomaka o ka huakaʻi ʻo Expedia i lilo i hoa huakaʻi hope loa, e kōkua ana i nā huakaʻi i kēlā me kēia ala o ke ala.

ExpediaʻO ka hoʻohiki hou i nā huakaʻi hele mai ma ke kuʻekuʻe o ka mea i kuhi ʻia kekahi o nā makahiki paʻakikī loa no ka ʻoihana huakaʻi ma muli o ka maʻi maʻi COVID-19. Ma hope o nā mahina o ka mālama ʻana i ka noiʻi ʻana o nā mea kūʻai aku hohonu e hoʻomaopopo a kamaʻilio i nā helu ʻehaʻeha o nā mea huakaʻi huakaʻi, hōʻailona ka hoʻonohonoho hou i kahi manawa nui no ka māka e like me ka mea e nānā ana i ka hoʻoponopono hou ʻana i kāna ʻoihana e lawelawe maikaʻi i nā mea huakaʻi e mahalo nui nei i ko lākou manawa a makemake e loaʻa ka hapa nui. o kā lākou huakaʻi huakaʻi holoʻokoʻa. Mai kahi nānā hou a manaʻo e hoʻonui i nā mōhai huahana, ke nānā nei ʻo Expedia e pāpālua i nā hana e hāʻawi i nā makemake a me nā pono e ulu ana i nā huakaʻi i ka honua ma hope o ka pandemia.

"No nā 25 mau makahiki i hala iho nei, ua kia nui mākou i ka nui a me nā hana e like me kā mākou ala e ulu ai kā mākou ʻoihana. ʻO ka mea i loaʻa iā mākou akā, i loko o ka makahiki i hala, ʻo ia ka makemake o kā mākou mea kūʻai aku mai kahi hui huakaʻi. Makemake lākou i kahi hoa hilinaʻi e noho pū me lākou i kēlā me kēia ʻanuʻu o ke ala, e kākoʻo ana iā lākou e hōʻoia i ka loaʻa pono o kā lākou huakaʻi, "wahi a Shiv Singh, Pelekikena Hope Pelekikena a me Luna Hoʻokele, ʻo Expedia Brand.

"E like me nā māka huakaʻi he nui, ua koi aku ʻo COVID-19 iā mākou āpau e nānā i loko a noʻonoʻo i ka ʻano o mākou a me ke ʻano o kēlā me kēia mea kūʻai. Ua akāka iā mākou i mea e hiki ai i kā mākou poʻe huakaʻi ke huakaʻi kupaianaha, he mea nui ka mea a lākou e huakaʻi pū ai, a pono mākou e hoʻomaopopo i ke kuleana nui a mākou e hana ai i kēlā hoa hana, "wahi a Singh. "I ka hoʻomaʻamaʻa ʻana o ka poʻe huakaʻi i nā loina hou ma hope o COVID, pono mākou e hoʻomaʻamaʻa pū kekahi, a ʻo kēia wale nō ka mokuna mua i kahi huakaʻi he nui e hāʻawi kūʻē i kā mākou nuʻukia o kahi māka i laila no ka poʻe huakaʻi mai ka hoʻomaka a hiki i ka hopena. . ”

NĀ NĀ MAKAHI MAKAHIKI

Ma ka puʻuwai o ka rebrand he mea hōʻoluʻolu o ka ʻike o ka papahana o Expedia ma waena o kāna polokalamu kelepona lanakila lanakila a ʻoi aku ma mua o 70 mau pūnaewele. Hōʻike nā pale home hou i kahi hoʻonohonoho maʻalahi a maʻalahi hoʻi, me nā hiʻohiʻona huahana e hāʻawi i ka mana i ka poʻe huakaʻi e kūkulu i kahi huakaʻi piha e kūpono i ko lākou mau pono a me nā makemake, e hui pū nei me nā huakaʻi huakaʻi he nui. Me ka hiki ke kūʻai i nā mokulele, nā hale hoʻokipa, nā kaʻa, nā hana a me nā mea hou aʻe ma kahi paepae hoʻokahi, hoʻolauna ʻo Expedia i kahi moʻo hou i hoʻopili ʻia i kāna hiʻona hiʻona ʻo ia ka hoa huakaʻi hope loa:

He aha e lawe ʻia mai kēia ʻatikala:

After months of conducting deep customer research to understand and address critical traveler pain points, the new positioning marks a pivotal moment for the brand as it looks to overhaul its business to better cater to travelers who value maximizing their time and want to get the most out of their overall travel experience.
“As travelers adjust to the new norms post-COVID, we must adjust as well, and this is just the first chapter in a multi-year journey to really deliver against our mission of being a brand that is there for travelers from start to finish.
It became clear to us that in order for our travelers to have an amazing trip, it matters who they travel with, and we need to understand the important role we play in being that partner,”.