MANADO (eTN) – ʻO ka hanana ʻo ASEAN Travel Forum ka manawa kūpono e loaʻa ai nā mea hou e pili ana i ka hana mākaʻikaʻi a me nā hoʻolālā mai kēlā me kēia ʻāina ma Asia Hikina Hema, a e aʻo nui hoʻi e pili ana i nā huahana hou loa o Asia Hikina Hema. E lawe kākou iā Thailand i laʻana. Ma Manado, ua hāʻawi ʻo Thailand i nā mea hoʻolaha hou e pili ana i ka ulu ʻana o ka mākaʻikaʻi o ka ʻāina.
ʻO ka mea kupanaha loa o "Amazing Thailand" ʻo ia ka rebound kupaianaha o ka mākaʻikaʻi ma kēia ʻāina. ʻO nā mea a pau ka hohonu o ka pilikia politika a i ʻole ka pilikia kūlohelohe i ke aupuni, hauʻoli mau ka mākaʻikaʻi i ka wikiwiki wikiwiki. E like me ka ʻōlelo a Sansern Ngaorungsi, TAT (Tourism Authority of Thailand) Hope Kiaʻāina no International Marketing no Asia a me South Pacific i ka wā o ka ATF Press Conference: “Ua hōʻoia ka mākaʻikaʻi Thai i kona hiki ke hoʻihoʻi i ka wā e kū ana i nā kūlana like i ka wā i hala. ʻO kēia ma muli o ke kūʻokoʻa a me ka maikaʻi o kā mākou huahana huakaʻi a me ka ikaika o ka brand Thailand, nona ka pilina ikaika me nā huakaʻi a puni ka honua. Me ka hoʻomaopopo ʻana o ka poʻe e paʻa mau ana ka ʻoihana mākaʻikaʻi o Thailand, ua ʻike mākou i ka hoʻihoʻi wikiwiki ʻana o nā helu hōʻea mākaʻikaʻi.
Manaʻo ʻo Thailand i kēia manawa e hoʻopau i ka makahiki 2011 me kahi 18.6 miliona mau malihini huakaʻi, piʻi ma ka 20 pakeneka ke hoʻohālikelike ʻia me 2010 (ma muli o nā helu no Ianuali-Novema 2011). No ka makahiki 2012, manaʻo ʻo TAT i ka nui o ka poʻe i hōʻea mai e paʻa i kahi moʻolelo hou me ka ʻoi aku o 19.5 miliona mau malihini i hōʻea mai. E kālele ana ʻo TAT i kāna hoʻolālā kūʻai ma 2012 ma o ka hoʻoikaika ʻana i kāna mau hana kālepa kikohoʻe, e hoʻoikaika ana i ka mākaʻikaʻi hoʻomau - he "waiwai koʻikoʻi" o nā ʻano mākaʻikaʻi o kēia manawa, e like me ka Ngaorungsi - e hōʻike ana i nā huahana hou a nānā hou aku i ka mākaʻikaʻi moʻomeheu. ʻO ka tagline, "Amazing Thailand Always Amazes You," e hoʻoikaika hou i ka ʻoiaʻiʻo o ke aupuni, waiwai no ke kālā, a me ka hoʻokipa.
Ma waena o nā huahana hou, aia kekahi mea e pono ke nānā pono: "Exotic Usakhane - Nā Alanui Hoʻoilina Cultural of Southeast Asia." Ma ka pūnaewele TAT, loaʻa ka huahana ma lalo o exotic Usakhane. Manaʻo paha ʻoe i ke ʻano o "Usakhane"? ʻO ka hapa nui o ka poʻe media ma ka hōʻike TAT i hana. ʻAʻole, ʻaʻohe mea pili i kahi ʻāina hou e hoʻolaha ʻia. ʻO ia wale nō ka "Southeast Asia" ma ka ʻōlelo Thai.
Hōʻike ka papahana mākaʻikaʻi i ka hoʻoilina moʻomeheu maʻamau ma ASEAN me ka ʻuhane a me ka hoʻomana. Ua hana ʻia nā kaapuni ma nā hoʻomana nui a pau o ka ʻāina, e like me ka Buddhism, Islam, Christianity, a me Hinduism. Hiki i ka poʻe huakaʻi ke hahai i nā ala o nā ala hoʻoilina mai Bangkok a i Borobudur i Indonesia - mai Thailand a i nā aupuni kahiko o Bagan (Myanmar), Angkor (Cambodia), a me Sukhothai a me Ayutthaya. Loaʻa nā huahana i ka loaʻa ʻana o ka hoʻoilina Katolika a me nā hale pule ma Philippines, ka moʻomeheu Islam ma Brunei, a me nā mea nani o nā kūlanakauhale kahiko e like me Luang Prabang, Hue, a me Hoi An ma Indochina.
He manaʻo maikaʻi kēia koe wale nō ka hapa iki o ka papahana: ʻo ka inoa ʻike ʻole - ʻike ʻia e ka poʻe Thai wale nō - a me kona ʻike ʻole ʻia. ʻO wai ka mea e hele wale i ka ʻaoʻao home ʻo Usakhane ma ka pūnaewele TAT e nānā i nā kaapuni ʻuhane o ASEAN? Nīnau ʻia ke kumu i hāʻawi ʻia ai ka inoa ʻo "Usakhane" i ka papahana, ua hāʻawi ʻo Mr. ʻAe… akā e manaʻo paha ʻo ia e hoʻomaopopo ʻoi aku ka poʻe mākaʻikaʻi Filipino a i ʻole Indonesia i ka manaʻo o "Usakhane" ma mua o ka poʻe huakaʻi Komohana? Pono e hōʻoia kēia.
ʻO ka ʻoiaʻiʻo, ʻo ka hoʻolaha ʻana i ka huahana i ka poʻe huakaʻi ASEAN e paʻi paha i ka pahuhopu hewa. Aia nō ka poʻe mākaʻikaʻi o Asia Hema e nānā ana i ka moʻomeheu. Akā ʻo kēia kahi mākeke niche i kēia lā. ʻO kahi laʻana, ʻoi aku ka hauʻoli o nā huakaʻi Thai e hele ana i Manila ma ka hele ʻana a puni nā hale kūʻai o ke kapikala ma mua o nā hale pule. ʻOi aku ka maikaʻi o ka huahana i ka poʻe mākaʻikaʻi ʻEulopa, ka mea maʻamau e ʻoi aku ka ʻike i ka moʻomeheu a me ka hoʻoilina o Asia. ʻO "Usakhane" ka mea e lawe i ka "inoa inoa" i ka mea kākoʻo kālā nui i ka papahana: Thailand, me ka hui pū ʻana o nā limahana aupuni mai Thailand Ministry of Tourism i ʻike ʻole i ka pololei o ke koho ʻana i kēlā inoa. Ua hoʻohiki ʻo Mr. Ngaorungsi a laila e nānā i hope i ka inoa a e hoʻonui paha i ka lehulehu o kāna "Exotic Usakhane."
He aha e lawe ʻia mai kēia ʻatikala:
- Products also include the discovery of the Catholic heritage and churches in the Philippines, Islam civilization in Brunei, and the charms of old cities such as Luang Prabang, Hue, and Hoi An in Indochina.
- This is due to the uniqueness and quality of our tourism products and the strength of the Thailand brand, which has strong affinity with travelers all over the world.
- The ASEAN Travel Forum event is always the opportunity to get updates on tourism performance and strategies from each country in Southeast Asia, and also to learn a lot about Southeast Asia's latest available products.
