Mai Huakaʻi! Me kaʻole o kāu mea hoʻonani

ʻAʻole e hōʻike ʻia nā wahine he nui i ka lehulehu me ka helehelena olohelohe a ke ulu nei ka nui o nā kāne e mālama nei i ko lākou mau maka lehulehu i nā astringent, creams, masks, color, tubes and penikala. Ma kahi noiʻi ʻo Mei 2017 o nā mea kūʻai aku ʻAmelika, 41 pākēneka a i ʻole nā ​​​​mea pane ma waena o 30-59 mau makahiki, ʻaʻahu. kala i kēlā me kēia lā, me ka 25 pākēneka e hoʻohana ana i ka make-up i nā manawa he nui i ka pule.

Hiki ke piʻi ka ʻoihana mālama pilikino o nā kāne i $166 biliona e 2022 (Allied Market Research). I ka makahiki 2018, ua hoʻonui ʻia ke kūʻai aku ʻana i nā huahana mālama ʻili o nā kāne e 7 pakeneka ma ke kūʻai aku a ʻo ke ʻano he $122 miliona (NPD Group).

ka mākeke hoʻomaʻemaʻe honua ua waiwai ʻia ma $532.43 biliona (2017) a ua manaʻo ʻia e hōʻea i kahi waiwai mākeke o $805.61 biliona (2023). ʻO ka ʻoihana cosmetic US ka mea nui loa ma ka honua, e hoʻonui ana i ka loaʻa kālā ma kahi o $ 54.89 biliona. Ma US, ʻoi aku ka poʻe o ka ʻoihana ma luna o 53,000.

Ua lilo

ʻAʻole noʻonoʻo kekahi mau mea kūʻai aku i ke kūʻai ʻana i nā mea hoʻonaninani ma ke ʻano he kumukūʻai, ke kau nei i nā kūʻai ma kā lākou ʻāpana "Investment". ʻO nā kūʻai nui loa he: Makeup ($932 miliona), a ukali ʻia e Skincare ($844 miliona), a me Fragrance kūʻai ($501 miliona). Hoʻomalu ʻia ka māhele nui o ka mākeke e Facial skincare (27 pakeneka), ukali ʻia e ka mālama pilikino (23 pakeneka), mālama lauoho (20 pakeneka), Makeup (20 pakeneka) a me nā ʻala (10 pakeneka).

Hoolilo Pakahi

Ma kahi noiʻi i kākoʻo ʻia e Groupon (i alakaʻi ʻia ʻo OnePoll), ua hoʻoholo ʻia e hoʻolilo mau nā wahine i ka awelika o $3756 i ka makahiki ($313 i ka mahina), a i ʻole $225,360 ma waena o nā makahiki 18-78 ma nā huahana mālama ʻili. Hoʻolilo ka poʻe pane kāne i ka awelika o $2928 i kēlā me kēia makahiki ($244 i kēlā me kēia mahina), ʻo ka huina o $175,680 a i ʻole hoʻokahi hapahā (22 pākēneka) ka liʻiliʻi ma mua o nā wahine i kēia manawa like.

Ke koho nei nā mea kūʻai aku i kā lākou huahana mālama ponoʻī ma Walmart a me Target, e helu ana i ka 57 pakeneka o nā huahana mālama ʻili i kūʻai ʻia i nā mahina 6 i hala. Ke kūʻai ʻia nei nā mea kūʻai ʻē aʻe ma Drugstores ($220 biliona), ma o Spa Services ($13 biliona); ʻO nā hale kūʻai ʻoihana ($70 biliona), a me nā hale kūʻai Kosmetic ($10 biliona). ʻO nā hōʻailona nani nui loa ʻo Olay ($11.7 biliona); Avon ($7.9 biliona), L'Oréal ($7.7 biliona); Nivea ($5.6 biliona).

ʻO nā mea pāʻani nui

Kahi i hoʻokumu ʻia ai nā hōʻailona (LʻOréal Group, Proctor & Gamble, Beiersdorf AG, Avon Products, Inc., Unilever, The Estee Lauder Companies Inc., Shiseido, Kao Corp., Revlon Inc., Mary Kay Inc., Yves Rocher, Oriflame Ke hoʻomau nei ka Cosmetics Global SA a me Alticor) i ka hoʻonui ʻana, ke hōʻole nei nā mea kūʻai aku i nā huahana i hoʻohana ʻia e ko lākou mau mākua, a ke kūʻai ikaika nei lākou i nā huahana kūloko, artisanal, kūlohelohe i nā mea kūʻai aku āpau. Inā hiki ke Instagram-hiki ka huahana - ʻoi aku ka makemake.

'aoʻao hoʻokele waiwai

ʻO ka hapa nui, ʻaʻole i ʻike ʻia ka ʻoihana cosmetic i ka hoʻonui / ʻoki ʻana o kahi ʻoihana. Hiki ke emi ke kūʻai aku i ka wā o ke kaʻe ʻana; akā naʻe, ʻike ʻia ke kūʻai ʻia ʻana o nā huahana me nā mea e hiki mai ana ma Wall Street. Hiki ke hoʻopili ʻia kēia i ka ʻoiaʻiʻo e hoʻomau a ulu nei ka hoʻohana ʻana i nā huahana e nā wahine a me ka hoʻonui ʻia e nā kāne, a puni ka honua.

No ke aha e ʻaʻahu ai nā kānaka i ka make-up?

Ma luna o 50 ka nui o nā wahine i nīnauele ʻia i ʻōlelo ʻia ʻo ka hoʻohana ʻana i ka make-up e manaʻo ai lākou i ka mana, 82 pākēneka i hōʻike i hāʻawi iā lākou i ka hilinaʻi iā lākou iho a ʻo ka 86 pākēneka o nā wahine i ʻōlelo ʻo ka hoʻohana ʻana i ka make-up i hoʻomaikaʻi i ko lākou kiʻi ponoʻī.

ʻO ka poʻe ʻelemakule kekahi kumu e holomua ai ka ʻoihana. I nā makahiki he 2 i hala iho nei, ʻo ka emi ʻana o ka momona a me ka nui o ka make i hopena i ka piʻi ʻana o ka heluna kanaka ʻelemakule honua. Aia ka makemake nui i waena o nā kāne a me nā wahine e mālama i ka helehelena ʻōpio. ʻO kēia demographic wikiwiki wikiwiki i alakaʻi i kahi koi no nā huahana anti-aging e pale ai i nā wrinkles, nā makahiki makahiki, ka ʻili maloʻo, nā ʻili ʻole a me ka pōʻino o ka lauoho, nā mea hoʻoikaika e hoʻolako i nā mea hoʻonaninani hou.

I ka makahiki 2050, ua manaʻo ʻia ka heluna kanaka ma luna o 60 mau makahiki i ka 2.09 biliona. ʻO ka manaʻolana o ke ola o nā wahine i wānana ʻia e piʻi mai 82.7 mau makahiki i ka makahiki 2005, a i 86.3 mau makahiki ma 2050. No nā kāne, ʻo ka piʻi ʻana i manaʻo ʻia mai 78.4 a 83.6 mau makahiki, e hana ana i ka piʻi nui ʻana o ka noi no nā mea hoʻonaninani.

Online Sales

ʻOiai e pōmaikaʻi ana nā mea kūʻai aku i ke kūʻai aku ʻana i nā huahana mālama maikaʻi (ʻo ia hoʻi, mālama ʻili, mālama lauoho a me nā mea ʻala) kūʻai ʻia ka hapa nui o nā huahana ma ka pūnaewele. Ke hoʻonui nui nei nā ʻoihana i nā hoʻolaha kūʻai pūnaewele e hiki ke hoʻonui i ka loaʻa kālā me nā haʻahaʻa haʻahaʻa. Ke ʻike nei ka mākeke i ke ʻano o nā hui multinational e hoʻokumu ana i ka pūnaewele a me nā moʻolelo Facebook kikoʻī a me nā ʻaoʻao Twitter e hoʻoponopono i nā makemake kūloko/moʻomeheu.

ʻO ka mākeke ulu nui loa e manaʻo ʻia ʻo ka Middle East (UAE, Saudi Arabia, a me Israel) a me ka ʻāina ʻApelika. Ke lilo nei ʻo UAE i mea koʻikoʻi loa no ka mea he ʻāina me ka GDP kiʻekiʻe ma kēlā me kēia kapita (USD $40,444, 2012) me kahi hoʻokele o kēia manawa, a hōʻike i ka ulu ulu ʻana e pili ana i nā wahine ma ka wahi hana. I ka lilo ʻana o nā wahine i ka hana, ua hoʻonui ʻia ka pono e nānā maikaʻi, a no laila ke kūʻai aku i nā mea hoʻonaninani - ʻaʻole ma muli o ka makemake.

Aia kekahi mau hōʻike no ka hoʻonui ʻana i ka makemake o nā mea kūʻai aku ma Kina, India a me Malaysia, ʻo ia ka nūhou maikaʻi no ka ʻoihana, ʻoiai ua manaʻo ʻia ʻo ʻAmelika ʻĀkau he "mākeke makua," me ka hiki ke ulu i nā huahana hou a me nā mea hou.

kū i ke au

Ma muli o ka makemake o ka mea kūʻai aku, aia ka piʻi ʻana o ka hoʻohana ʻana i nā mea kūlohelohe a me nā mea kūlohelohe i nā huahana cosmetic a ua manaʻo ʻia kēia māhele mākeke e piʻi i $ 8.3 biliona ma ka nui o ka mākeke ma 2023. He nūhou maikaʻi kēia no nā mea hana, e like me ka hoʻohana ʻana i nā mea kūlohelohe. hoʻemi i ka hopena o nā hopena ʻaoʻao a hoʻonui i ka hoʻohana ʻana i nā mea hoʻonaninani.

Manaʻo ʻia ka ulu ʻana o ka mākeke mālama Nail no ka mea he piʻi nui ka ʻike ma waena o nā mea kūʻai olakino e loaʻa ana nā makana non-toxic a me nā kemika.

Ke ulu nei ka hoʻomaʻamaʻa maka i ka noi me ka nānā ʻana i nā huahana wai ʻole, makemake nui ʻia i ka wā kauwela. ʻO nā huahana kūleʻa e hakakā i ka haʻahaʻa a me ka wela me ka hoʻopilikia ʻole i ka maikaʻi a me ka hana.

Nā mea hou

He pōkole pōkole loa ka ʻoihana hoʻonaninani a ke hoʻomaikaʻi mau nei nā mea hana i nā huahana i loaʻa a e ʻimi nei i nā manawa no ka hana hou. ʻO ka poʻe ʻoihana e hoʻolauna nei i nā huahana hou ua ʻike ʻoi aku ka nui a me ka wiwo ʻole o ka makemake no ka manawaleʻa ma mua o ka wā ma mua, ʻo ia ka hopena o nā huahana e hiki ai i nā mea kūʻai ke ʻike i ka hoʻomaikaʻi koke ʻana (ʻo ia hoʻi, ka pau ʻana o nā ʻeke ma lalo o ka maka a me nā kapuaʻi crows).

Hāʻawi nā nūpepa, nā kiʻiʻoniʻoni a me nā wikiō YouTube i kahi helehelena e like me ka porcelain, ʻoluʻolu loa a maikaʻi loa…ʻaʻohe mea kūlohelohe e pili ana i ka hopena. Eia naʻe, ke hāʻawi nei nā mea hou i kēia "makemake," i nā huahana e hana i kahi hiʻohiʻona kīnā ʻole me nā lauoho maikaʻi loa.

Hōʻikeʻike Nani Indie

Ke koi nei nā mea hana hoʻonaninani kūʻokoʻa i ka envelop, e hoʻolauna ana i nā huahana mālama maikaʻi hou a kū hoʻokahi. ʻO ka Indie Beauty Show ka hōʻiliʻili nui loa o ka honua o nā hui nani kūʻokoʻa a ke hōʻike nei lākou i kā lākou huahana hou loa ma New York.

ʻOi aku ma mua o 240 mau mea nani i hōʻike ʻia ma Pier 94 ma ka 5th makahiki Indie Beauty Show. No nā lā ʻelua, hui nā mea kūʻai kūʻai kūʻai, nā mea nūpepa, nā mea paʻi puke, nā mea hoʻopukapuka, a me nā ʻoihana ʻoihana nani ʻē aʻe i nā ʻoihana e kuleana no nā hōʻailona a ua paipai ʻia e hoʻāʻo i nā huahana, e hana i kahi luʻu hohonu i nā mea kanu, nā ʻano hoʻāʻo a me nā hopena i manaʻo ʻia.

Ua hoʻomaka ʻo Jillian Wright, he aesthetician, i ka Hōʻike ma 2015 me ka mea kālepa ʻo Nader Naeymi-Rad ma hope o ka ʻike ʻana i ka ʻoiaʻiʻo aia nā māka i mākaukau no nā mākeke nui, akā ʻaʻole mākaukau loa no ka loaʻa ʻana e nā alakaʻi ʻoihana i kēia manawa.

Ua ʻike nā hoa pili ʻaʻohe manawa kūpono e hui pū me nā mea hoʻopukapuka a me nā mea kūʻai aku. Ua nui a liʻiliʻi paha nā hōʻike ʻē aʻe (ʻo ia hoʻi, nā hale kūʻai alanui a me nā mākeke mahiʻai). Ua hana lākou i ka Indie Beauty Show e hoʻopiha i ka hakahaka a i kēia manawa ua hana ʻia ka hōʻike ma New York a me Dallas a me Los Angeles, Lākana a me Berlin.

Ua pōmaikaʻi ka papahana mai, "kahi kūpono / manawa kūpono." Makemake ka poʻe kūʻai aku i nā mea hoʻonaninani/kemika - manuahi, nā huahana a makemake e ʻike i ka poʻe e hana nei i nā mea a lākou e kau nei ma ko lākou kino.

He Papa Hooponopono

• Laki Laki. LuckyChic.com
• ʻAʻole loaʻa nā mea hoʻonaninani i nā parabens, ka aila mineral, phthalates, triclosan, sulfates a me ka gluten.
• Hana ʻia ma New York, ʻo nā mea palekana e pili ana i ka kofe, ka rose, ka ʻaila jojoba a me ka ʻili kukama. Aia ka laina i nā lehelehe lipsticks, nā lipsticks matte creamy a me nā aniani, i nā aka mai ka olohelohe a hiki i ka plum hohonu a me ke aka aniani wai.

 

• Toogga. Toogga.com
• Hoʻokumu ʻia kēia ʻoihana ʻApelika i ka hana ʻana i ka hoʻomau, ʻohi ʻia, nā mea kūlohelohe, kūlohelohe, non-toxic skincare a me nā huahana meaʻai, e pili ana i nā mea maoli i loaʻa mai ka ʻāina ʻo Sahel.
• Loaʻa i nā huahana nā balms ʻApelika, nā pata a me nā aila, nā kopa i hana lima lima ʻia, nā shampoos lauoho a me nā kaola, me ka Organic Date Desert Oil, Hibiscus Tea Petals a me Wild Harvested Baobab Powder.
• Hoʻopili ka hui me Trees for the Future, a kanu i kahi lāʻau ma ka ʻāina Sub-Saharan o ʻApelika no kēlā me kēia huahana i kūʻai ʻia.

 

• RoyeR. maisonroyer.fr
• Aia ia ma Les Herbiers, Farani.
• Hoʻomaka ʻia i ka makahiki 1989 ʻo RoyeR Cosmetique e hoʻohana i ka slime snail organik e hakakā i nā wrinkles.
• Ua ʻōlelo ʻia nā creams i ka hydrating kūlohelohe a me ka hoʻoponopono ʻana i nā waiwai i kūpono e like me ka anti-wrinkle a me nā hana anti-spot a me ka exfoliating.
• Ua ʻōlelo ʻia nā mea hoʻohui e pale a hōʻemi i nā kiko kikoʻī, ka ʻeʻe, nā ʻili a me nā pilikia ʻili ʻē aʻe.

 

• 6IXMAN. 6IXMAN.com
• Ua hoʻomaka ʻia kēia hōʻailona ma Toronto e nā luna hoʻokele ma ke kūʻai aku, ʻike ʻoihana a me ka ʻoihana pūnaewele.
• Hoʻopili ka brand i ke ola maoli o nā kāne o kēia wā, e kākoʻo ana i ka hoihoi i ka hoʻomaʻamaʻa.
• ʻO nā huahana he palekana, kūlohelohe, a me ka biodegradable a me ka ʻumiʻumi, ka lauoho, a me ka mālama ʻili, a me ke kahi ʻana.

 

• ʻO ke kīʻaha ʻili Bellabaci. universalcompanies.com
• Hiki i kēia mau huahana ke ho'ōla kīʻaha kūikawā ma ka home. ʻO nā aila kanu ka rosehip, boaboa, a me ka argan.

 

• Hush Cosmetics. hushcosmetics.com.au
• Ua hoʻomaka ʻo 2005 Jessica Callahan i kahi ʻoihana ma ka ʻoihana hoʻonaninani a me ka ʻoihana nani a ua hana ʻo ia i kahi salona nani ʻoihana mai kona home.
• 2011 ua wehe ʻo ia i ka hale kūʻai mua HUSH.
• 2016, hoʻolauleʻa ʻo Callahan i 20 mau makahiki i ka ʻoihana a hoʻokumu i kahi hale kūʻai pūnaewele me nā huahana i hoʻāʻo ʻole ʻia i nā holoholona a ʻaʻole i loaʻa nā mea hana.

© Kauka Elinor Garely. ʻAʻole hiki ke kope ʻia kēia ʻatikala kope, me nā kiʻi, me ka ʻole o ka ʻae palapala ʻia mai ka mea kākau.