ka UNWTO Ua hoʻopau ʻia ka ʻaha kūkā e pili ana i ke kūlanakauhale ʻo City Breaks: Creating Innovative Tourism Experiences (15-16 October 2018) i kēia lā ma Valladolid, Sepania, me ke kāhea ʻana i nā kūlanakauhale e lilo i mau wahi mākaʻikaʻi akamai, kahi e hui pū ai ke aupuni mākaʻikaʻi a me ka hoʻokele waiwai digital e hāʻawi i nā huakaʻi i nā ʻike like ʻole a me ka ʻoiaʻiʻo. .
Ua hōʻuluʻulu ka ʻaha kūkā i nā alakaʻi mākaʻikaʻi mai ka lehulehu a me nā ʻāpana kūʻokoʻa e nānā i ke ʻano o ka pane ʻana i ka ulu ulu ʻana o nā haʻihaʻi kūlanakauhale e like me nā ʻike leʻaleʻa. Ua hoʻoholo lākou he mea koʻikoʻi ka pilina o ka lehulehu-private, ka hoʻokomo ʻana i nā kaiāulu kūloko a me ka hoʻokumu ʻana i nā wahi mākaʻikaʻi no nā wahi kūlanakauhale e loaʻa ai ka ʻike a wehewehe i nā kulekele e pono ai lākou e pane i nā koi hou o hyper-connected a hyper-informed. mākaʻikaʻi.
"Pono mākou e hoʻomaopopo i ka ulu ʻana o ka poʻe mākaʻikaʻi i ka hoʻomau a me ka hoʻohui ʻana, me ka hoʻohana ʻana i nā mea ʻenehana hou," wahi a Jaime Cabal, Hope Kākau'ōlelo Nui o ka World Tourism Organization (UNWTO). "Pono ka noʻonoʻo a me ka hana hou i ka hoʻolālā ʻana i nā ʻike e koi nui nei lākou."
ʻO ka Councilor for Culture and Tourism of Valladolid, ʻo Ana Maria Redondo, i kāhea aku i kēia kāhea, me ka hoʻohui ʻana: "Pono mākou i kahi ʻike maikaʻi aʻe o nā kumu ma hope o ke koi o kēia manawa no nā ʻike hoʻomaha kūlanakauhale. ʻO nā mea paahana huakaʻi akamai ka mea e loaʻa ai kēia ʻike.
Ua manaʻo ka Hope Luna Nui no ka Hoʻomohala ʻana a me ka Hoʻomau ʻana o ka Ministry of Tourism of Spain, ʻo Ruben Lopez Pulido, e hoʻololi nā kūlanakauhale a me nā wahi āpau i kā lākou mau hiʻohiʻona o ka hoʻomohala ʻana i ka mākaʻikaʻi e pane ʻaʻole wale i ka poʻe mākaʻikaʻi koi loa, akā i ka piʻi ʻana o ka kikohoʻe a me ka ʻike hoʻokele waiwai. "ʻO ka lilo ʻana i wahi mākaʻikaʻi ʻaʻole ia he lepili wale nō, akā he kaʻina hana i ka hoʻololi piha ʻana o nā wahi, ʻoiai e ʻimi mau ana i ka hoʻokō ʻana i nā Sustainable Development Goals," wahi āna.
ʻO nā mea haʻiʻōlelo ma ka ʻaha kūkā ʻo Dieter Hardt-Stremayr, Pelekikena o European Cities Marketing a me Luna Nui o ka Graz Tourism Office ma Austria, nāna i wehewehe i kāna mea i manaʻo ai i nā luʻi koʻikoʻi no ka ulu ʻana o ke kūlanakauhale: nā pilikia o ka halihali, ka wā, a me ka hoʻopuehu ʻana o ka noi huakaʻi. i loko o ke kūlanakauhale a i ka manawa. “ʻO kā mākou paʻakikī nui ʻo ka huki ʻana i nā malihini e hele mai i kēia manawa. No ka lanakila ʻana iā ia, pono nā luna hoʻokele e nānā i nā ʻāpana o ka hāʻawi ʻana i ka mākaʻikaʻi he 'manawa'," i hoʻopau ai ʻo ia.
ʻO nā hopena nui o ka ʻaha kūkā e pili ana i nā hiʻohiʻona hoʻokele hoʻokele kaona. Ua hōʻike aku ka poʻe i komo, me ka ulu ʻana o nā loulou kaʻa kaʻa kaʻa haʻahaʻa e hāʻawi ana i ka nui a me ka nui o nā malihini i ke komo ʻana i nā wahi hoʻomaha o ke kūlanakauhale, pono e pane nā wahi o ke kūlanakauhale ma ka hoʻokumu ʻana i nā hoʻopukapuka e pono ai nā kamaʻāina a me nā mākaʻikaʻi like.
Ua hoʻoholo pū lākou me ka holomua ʻenehana e ʻae ai i ka hana ʻana i nā wahi mākaʻikaʻi, pono nā hui hoʻokele wahi e hoʻololi i kā lākou manaʻo mai ka hoʻolaha wale ʻana i nā ʻike i loaʻa no ka poʻe mākaʻikaʻi ma nā kūlanakauhale, i ka hoʻokele ʻana i ka mākaʻikaʻi kūlanakauhale i kona paʻakikī. No lākou, pono e hoʻohana nā mea hoʻolālā hoʻolālā mākaʻikaʻi i nā mea hana mākaʻikaʻi e aʻo i ka hopena o ka mākaʻikaʻi i ka loaʻa kālā a me ka hoʻomau ʻana o ke kūlanakauhale, a waiho i ka huakaʻi ma ke kikowaena o nā hoʻololi kulekele. E noʻonoʻo ʻia kēia mau hopena ma ka UNWTO hoʻolālā hana ma ka mākaʻikaʻi kūlanakauhale.
Ua hoʻonohonoho ʻia ka ʻaha kūkā e ka UNWTO i ka hui pū ʻana me ka ʻaha kūkā o ke kūlanakauhale ʻo Valladolid a me ka hui kūʻai aku ʻo MADISON, he lālā hui o ka UNWTO. ʻO nā mea ʻōlelo ʻē aʻe he mau ʻelele mai Madrid Destino, San Sebastián Turismo & Convention Bureau, Ljubljana Tourist Board, Turin Convention Bureau, Lisbon Tourism Observatory, Municipality of Alba lulia (Romania), Google, TripAdvisor, Basque Culinary Center, World Heritage Cities of Spain, AMFHORT , European Historical Association of Thermal Cities, Innova Tax Free, Thyssen-Bornemisza Museum, Thinking Heads, Segittur, Civitatis, Authenticitys and Amadeus, a me nā mea kākau moʻolelo Xavier Canalis o Hosteltur a me Paco Nadal o El Viajero (El País nūpepa).
