Ma hope o nā lono o ka merger hiki ma waena ʻO Accor a IHG, 'ōlelo nā mea loiloi ʻoihana ʻoiai ʻo kēia hana he kuhi wale nō ia, ʻo ka nui o kēia hiki ke hoʻohui ʻia e hōʻoia i ka hiki ke hoʻonui i ka hoʻohui ʻana o ka ʻoihana ma muli o ka loaʻa ʻana o nā behemoths, ka hui ʻana a i ʻole ke kuʻi ʻana i nā pilina me kekahi i kekahi e hoʻonui i ka māhele mākeke.

ʻO nā kumu he nui no ka hui ʻana ma waena o nā ʻoihana ʻelua e hōʻoia i ka prospect, keu hoʻi i kēia au Covid-19 hoʻokomo i ka hoʻokele waiwai, i ka manawa i loaʻa i nā ʻoihana ʻelua nā pohō nui. ʻO kahi kumu nui o kēia hoʻohui ʻana e hiki i ka ʻoihana hou ke hoʻokumu i nā kumukūʻai waena. Hiki i nā ʻoihana hoʻohui ke hoʻohana pinepine i ka laulā o ka hoʻokele waiwai o ka pālākiō e like me ka mālama kālā ʻana e pili ana me ke kūʻai aku ʻana, nā holomua ʻenehana a me ka hana limahana.

ʻO nā mana nui o nā ʻoihana ʻelua - ʻo Ibis a me Holiday Inn Express - e kōkua maikaʻi paha kekahi i kekahi a kōkua i ka hoʻonui ʻana i ka mahele o ka mākeke ma nā ʻāpana midscale / budget. E piʻi paha ka makemake no kahi noho haʻahaʻa i nā makahiki e hiki mai ana ma muli o ka pilikia o ka hoʻokele waiwai a COVID-19 i hoʻokau aku ai i nā mea huakaʻi he nui, ʻo ia hoʻi e hoʻemi ʻia ka awelika o nā lilo hoʻokipa no kēlā me kēia kanaka ma ka honua holoʻokoʻa. Wahi a ka loiloi hou loa o COVID-19, 34% o nā mea pane honua he "hopohopo nui" e pili ana i kā lākou kūlana kālā pilikino. Hoʻonui kēia pane i ka ʻoiaʻiʻo he nui ka poʻe huakaʻi e hele i kahi kālā ʻoi aku ka paʻakikī i mua.

ʻO kekahi o nā mea e hina ai ka nui o kēia hoʻohui, inā e hele i mua, moe me nā komisina hoʻokūkū. Hoʻohui kahi o nā ʻoihana ʻelua i kahi titan ʻoihana, e hana ana i nā lumi he 1.6 miliona. ʻO kēia ʻano mana ka mea e alakaʻi i ka kaohi kiʻekiʻe loa ma luna o nā kumu kūʻai no ka emi ʻana o ke koho no nā mea huakaʻi. Inā hoʻonui ka ʻoihana hui hou i nā helu lumi, e ʻike ʻia kēia ma ke ʻano he kūʻē anti-hoʻokūkū a he manaʻolana hoʻi e makaʻala nā luna hoʻokūkū.

Ua hōʻole nā Accor a me IHG i ka ʻōlelo e pili ana i nā kuhi hoʻohui.

# pūnaehulehu

He aha e lawe ʻia mai kēia ʻatikala:

Demand for low cost accommodation will be likely to surge in the coming years due to the economic strain that COVID-19 has forced upon many travelers, meaning that the average amount of recreational expenditure per capita will be reduced across the globe.
Following recent rumors of a potential merger between Accor and IHG, industry analysts say that although this deal seems to be just speculation, the enormity of this potential merger proves that industry consolidation could be accelerated due to behemoths acquiring, merging or striking partnerships with each other to increase market share.
If the newly merged company did increase room rates, this would be seen as anti-competitive behavior and will be a prospect that competition authorities will already be wary of.