ʻO ka mea aloha o nā millennials e hoʻomanaʻo ana i kahi manawa i ka mōʻaukala i ka wā i noho aliʻi ai nā ringtones a me nā hoʻoiho ʻana, ʻo nā lono hou o ka hoʻi ʻana mai o Crazy Frog i hoʻoikaika i nā piliona o nā manaʻo a me nā manaʻo ma YouTube, 'Auhea ʻoe?', 'E ʻoluʻolu e hoʻi mai', 'E hana i nā wikiō hou aku!'. Hoʻohui pū ʻia me kahi fandom hou i ʻike ʻia ma waena o ka hanauna TikTok, ua hoʻi mai ʻo Crazy Frog me kahi nalu o ke aloha a me ka nostalgia e mana ana i kahi moʻo hou o ka zeitgeist hoʻopilikia i nā mea hoʻokūkū.

ʻO ka mea mua, waiho ʻo ia i kahi rocket ma lalo o ka RUN DMC's classic single 'Tricky', e hoʻokuʻu ana iā ia ma mua o nā moeʻuhane o ka mea huakaʻi huakaʻi pilikino waiwai loa. ʻO ke wikiō, i alakaʻi ʻia e Sigfrid Söderberg lāua ʻo Andreas Wicklund, hoʻolei i kā mākou hoa amphibian ma luna o nā ʻīpuka o kahi 'super rich space travel project', kahi pahu lima amphibian i hoʻolei ʻia i loko o ka wahi hoʻomaka o ka huakaʻi ego Bezos-Musk, kahi puʻupuʻu anarchic viral i waena o kahua pāʻani a ka piliona kālā.

Ua puka mai ʻo Crazy Frog mai ka noʻonoʻo hive noʻonoʻo o kahi ʻoihana noughties mua ma ka paepae o kahi hoʻololi kikohoʻe wiwo ʻole akā luku. ʻO AI, streaming, blockchains a me crypto ua noho maikaʻi loa i kahi hiki ʻole i ka wā e hiki mai ana, i ka wā i hana ai ʻo Wolfgang Boss (ʻo ia ʻo EVP A&R no Sony Music) me ka hui hana VooDoo Music a me ka animator Erik Wernquist mai Kaktus Films, i hana i ka mea hiki ʻole. o na pope pope.

Ma hope i ka makahiki 2005, ua hoʻopau ʻo 'The Frog' i ke kiaʻi kahiko o ka ʻoihana me ka hui pū ʻana o ka animation kiʻekiʻe-definition a me ka hōʻike ʻole ʻana o ka hoʻokumu ʻana. ʻElima kiʻekiʻe 20 hits ma hope, helu 1 ma luna o 30 mau ʻāina, ʻo ia ka mea kūʻai nui loa o 2005, me ka ʻoi aku o hoʻokahi miliona album i kūʻai ʻia a ʻoi aku ma mua o 6 BILLION YouTube manaʻo ʻo Crazy Frog ke ʻano moʻomeheu. ʻO ka superstar viral kumu, ʻo Crazy Frog, ua piʻi i ka hanohano ma o ka noho aliʻi ʻana i ke ʻano leo kani pōkole akā e hoʻomau mau nei i ka mahalo iā Tik Tok a me YouTube e hoʻopaʻa ana ma luna o 1 miliona mau pāʻani YouTube i kēlā me kēia lā.

I ka hoʻomaka ʻana o 2021 ua huki ʻia ʻo Crazy Frog mai kāna mau makahiki he ʻumi makahiki i hoʻihoʻi maikaʻi ʻia - aka collective millennial amnesia - a ua hānau hou ʻia i loko o nā lima o kahi hanauna hou o nā mana TikTok. I ka pūnāwai i hala aku nei, ua hoʻokani ʻo TikTokers me nā miliona o ka poʻe hahai, ʻo ia hoʻi ʻo Kimberly Loaiza (55.2m) a me Karla Bustillos (20m), i hana i nā hula choreographed i ke ala, ua hoʻi ka Frog.

Hoʻomaʻamaʻa ʻia a hoʻōla hou ʻia mai kāna sabbatical mid-career ma nā lily-pads, ke noho nei ʻo The Frog i loko o Crazy Frog Entertainment, kahi hui o Söderberg's Kaktus Film a me ka hui hana mua ʻo Reinhard Raith, Henning Reith a me Wolfgang Boss. Ma lalo o kā lākou alakaʻi noʻonoʻo, aia kahi album hou i hoʻopaʻa ʻia no 2022, me nā mele maʻamau, nā wikiō, kahi hana ola a me kahi ʻano TV.

He aha e lawe ʻia mai kēia ʻatikala:

Refreshed and rejuvenated from his mid-career sabbatical on the lily-pads, The Frog now resides within Crazy Frog Entertainment, a subsidiary of Söderberg’s Kaktus Film and the original producer team Reinhard Raith, Henning Reith and Wolfgang Boss.
The video, directed by Sigfrid Söderberg and Andreas Wicklund , hurls our amphibian friend over the gates of a ‘super rich space travel project’, an amphibian hand grenade tossed into the launch zone of the Bezos-Musk ego trip, an anarchic viral bombshell amid a billionaire’s playground.
Five top 20 hits later, number 1 in over 30 countries, the biggest selling single of 2005, with over a million albums sold and in excess of 6 BILLION YouTube views Crazy Frog remains a cultural phenomenon.