Ua ʻoi aku ka Global Hotel Alliance ma mua o 2022

Ua hōʻike ʻo Global Hotel Alliance, ka hui nui loa o ka honua o nā hōkele kūʻokoʻa kūʻokoʻa, i ka hana ʻeiwa mau mahina i ʻoi aku ma mua o kāna mau wānana manaʻo maikaʻi loa, me ka huina kālā i loaʻa e ka 22 miliona mau lālā o kāna papahana kūpaʻa GHA DISCOVERY ma luna o US. $900 miliona, piʻi 68% ma 2021 a hiki i ka 84% o nā pae pre-pandemic (2019) ma ke ʻano like.

ʻO ka hui pū ʻana o nā kumukūʻai kiʻekiʻe aʻe a me ka piʻi ʻana o 20% o ka lōʻihi o ka noho ʻana ma ka honua holoʻokoʻa mai Ianuali a Sepatemaba me ka manawa like ma 2021, i alakaʻi ʻia e ka noi pent-up no ka huakaʻi leʻaleʻa i hoʻokuʻu ʻia, ua kōkua i ka hoʻonui ʻana i ka hana.

ʻO nā ʻāina kiʻekiʻe ʻekolu no ka noho ʻana o ka lālā GHA DISCOVERY i ka manawa he mau wahi leʻaleʻa ikaika loa: ʻo ia hoʻi, ʻo Maldives, Thailand a me UAE, aʻo nā kūlanakauhale i kipa nui ʻia ʻo Dubai hou (he 48% ka ulu ʻana o nā noho ma 2021), ukali ʻia. na Singapore a me Bangkok.

Ua hōʻike ʻia nā hōʻailona ʻike ʻia o kahi huakaʻi huakaʻi ma hope o ka maʻi maʻi no Phuket a me Bangkok, Thailand me 535% a me 345% ka ulu ʻana o nā loaʻa kālā i hoʻohālikelike ʻia me 2021, ukali ʻia e Honolulu, Hawaii me 305% a me London, UK, me 300% ulu. . ʻOiai ke hoʻomau nei ka hoʻomau ʻana i ka huakaʻi huakaʻi a me ka hopena o nā palena pili i ka maʻi maʻi, ʻoi aku ma mua o 60% o nā loaʻa kālā GHA DISCOVERY i hele mai mai nā noho honua, me ka ulu ikaika ʻana o kēia māhele i nā mahina kauwela. Eia nō naʻe, he mea koʻikoʻi ka noho ʻana o ka home ma kekahi mau mākeke, ma muli o ka palena o ka huakaʻi a i ʻole ka makemake mau no ka noho ʻana, me ka 90% o nā lālā Kina a me 88% o nā lālā o India e noho ana ma ko lākou ʻāina home. Ma ka hoʻohālikelike ʻana, hele mai nā huakaʻi huakaʻi kiʻekiʻe loa o ka honua mai USA (US$76 miliona), UK (US$71m) a me Kelemānia (US$60m), e hōʻike ana ma luna o ka hapaha o ka huina kālā.

ʻO ka hoʻoponopono hou ʻana o ka papahana kūpaʻa GHA DISCOVERY, i hoʻokuʻu ʻia ma Dekemaba 2021, ka mea i hoʻolauna i ke kālā makana kikohoʻe mua o ka ʻoihana, ʻo DISCOVERY DOLLARS (D$), hiki ke kūʻai hou ʻia ma nā noho ʻana ma kēlā me kēia hale hale hōkele ʻo GHA, ua hoʻonui pū i nā loaʻa kālā. Mai Ianuali a Sepatemaba, hāʻawi ʻo GHA i D $55 miliona o nā makana (ke kumu like ma US$) i nā lālā, hiki iā lākou ke hoʻohana iā lākou e uku no ka noho ʻana ma kekahi waiwai GHA a puni ka honua, e hoʻokau hou aku i nā puke hou.

"ʻO kā mākou hana 2022 a hiki i kēia lā ua ʻoi aku ma mua o nā mea i manaʻo ʻia, ʻaʻole wale e hōʻike ana i ka hoihoi mau ʻana o ka huakaʻi, ʻoiai e hoʻihoʻi mai i ka maʻi maʻi, akā ʻo ka kūleʻa o kā mākou hoʻolālā ulu ʻana, i kākoʻo ʻia e ka hana hou ʻana o GHA DISCOVERY a me ka hoʻohui ʻana o nā hoa hōʻailona hōkele hou. ko mākou kuʻikahi," wahi a GHA CEO Chris Hartley.

"Me ka hoʻolaʻa ʻana o D$ e hāʻawi ana i ka hoʻihoʻi ʻana a me ka hoʻonui nui ʻana o ka brand cross-brand, ke hāʻawi nei mākou i nā kahawai kālā hou aʻe i kā mākou mau hōkele hōkele. ʻO ka maʻamau, ke hoʻohana ʻia nei kēia mau pānaʻi ma ke ʻano he hapa-uku no ka huina kālā o ka malihini, a ʻo ka mea holoʻokoʻa ke ʻike nei kā mākou mau hōʻailona i ka awelika 17 manawa hoʻihoʻi mai ka hoʻopukapuka kālā mai ka papahana hou, he 21% hoʻokiʻekiʻe i hoʻohālikelike ʻia me ROI i hāʻawi ʻia e ka mana mua o kā mākou kūpaʻa. polokalamu", hoʻohui ʻo ia.

ʻO ke kau hoʻomaha kauwela ʻo 2022 kahi mea hoʻokele hana ʻē aʻe, me ʻAukake e hōʻike ana i ka lua o ka mahina ikaika loa o ka hui ʻana, e hāʻawi ana i nā loaʻa kālā hilahila o ka hoʻopaʻa moʻolelo o Malaki 2019.

I ka hoʻohui ʻana i ka hopena rebound, hui pū ʻo Madrid-headquartered NH Group i GHA i Iune, e lawe pū ana me ia ma luna o 350 mau hōkele a me 10 miliona mau lālā o ka papahana kūpaʻa. Ua hoʻonui ʻia ka nui o nā lālā GHA DISCOVERY e 74% i ka Q3 2022 ma mua o ka manawa like ma 2021. ʻO nā ʻāina huakaʻi kaulana loa no ka huakaʻi kauwela ma waena o nā palena ʻo Sepania, US, Kelemānia, Italia a me Thailand.

Ua hoʻopau ʻo Hartley: "Me ka piʻi ʻana o ka huakaʻi leʻaleʻa i Q4, piʻi mau ka huakaʻi ʻoihana, ʻike ʻia i nā loaʻa kālā mai kā mākou ʻoihana ʻoihana nui e hoʻihoʻi ana i ka 81% o nā pae 2019 ma ka hopena o Q3, a me ka nui o D$ e hele ana i ke kahe. Ke hilinaʻi nei mākou i kahi manaʻo maikaʻi no ka makahiki piha 2022 a ke poʻo nei i 2023.