ROMA - Ua kapa ʻia ʻo Michael O'Leary i nā mea he nui, ʻaʻole lākou a pau i ka hanohano. ʻO ka luna hoʻokō o Ryanair he 47 mau makahiki, ʻo ka mokulele mokulele haʻahaʻa haʻahaʻa nui loa a kūleʻa loa ma ʻEulopa, ʻo ka honua paha, ua kapa ʻia ʻo ia he mea hoʻoweliweli, he kapena feral, he mea hōʻikeʻike a me ka haʻaheo. I kēia manawa, manaʻo kekahi poʻe he suicidal ka Irishman. Ma ke alo o nā pohō mua i manaʻo ʻia mai ka wā i hoʻolaha ʻia ai ka mokulele i 10 mau makahiki i hala aku nei, ke hana nei ʻo ia i ka mea ʻaʻohe mea ʻē aʻe e hana nei: Ke hāʻule nei ʻo ia i nā kumukūʻai tiketi.

Ua kapa ʻia kahi mea loiloi i ka hoʻolālā a Ryanair e hōʻemi i nā kumukūʻai ma ka awelika o 5 pākēneka e like me ka wānana ʻana i kahi poho €60 miliona ($96 miliona) no ka makahiki "he pōʻino ʻole." Ua ʻōlelo kekahi ʻo ka hāʻule ʻana o nā hua a Ryanair he "hopohopo loa" no ka mea, ʻoi aku ka nui o ke kumukūʻai wahie i ka loaʻa kālā ma ka ʻoihana.

ʻOiaʻiʻo, ʻaʻole e haʻalele nā mokulele mai ke kumu kahiko i ka wā e hoʻopau ai ka piʻi ʻana o nā kumukūʻai i ka loaʻa kālā: E hoʻemi i ka hiki a hoʻonui i nā kumukūʻai, a e hana wikiwiki. ʻO ia ka mea i manaʻo ai ʻo British Airways, kekahi o nā mea hoʻokūkū nui o Ryanair. "ʻO kēia ka ʻoihana kalepa ʻino loa i ʻike ʻia e ka ʻoihana a e piʻi paha nā kumukūʻai i ka wā e hōʻemi ai mākou i ka nui o ka hoʻoilo a me ka hoʻokō ʻana i nā kumukūʻai aila i ʻike ʻole ʻia," wahi a ka luna BA Willie Walsh ma ʻAukake 1 i kona wehe ʻana i kahi 90-per- hāʻule keneta i ka loaʻa kālā.

Ke hahai nei ʻo Ryanair i ka ʻāpana mua o ke ʻano akā ʻaʻole ka lua. ʻAʻole ʻae ka poʻe kuleana. I ka wānana ʻana ʻo Ryanair i kahi poho, ua hāʻule ke kumukūʻai mākeke o ka mokulele ma mua o ka hapalima.

I kekahi mau lā ma hope mai, i ka lā 4 o ʻAukake, ua loaʻa nā ʻāpana i kahi haʻahaʻa haʻahaʻa he 52-wiki o € 2.19, he 62-per-keneta plunge mai ko lākou kiʻekiʻe. Ma ka pepa, ʻaʻole ʻo Ryanair ka hapalua o ka mokulele ma mua.

He aha ka Mr. O'Leary i ʻike ʻaʻole ʻike ʻia kahi luna mokulele ʻē aʻe? ʻAʻohe paha. ʻO ka ʻoiaʻiʻo, ʻaʻole i loaʻa iā ia ka naʻauao e pale aku i nā kumukūʻai wahie no ka mea ua piʻi ka aila ma mua o $100 (US) i ka barela a hiki i kahi $140, he kuhi hewa i lilo ai ʻo Ryanair i ka waiwai. ʻO ka bila wahie o ka mokulele i kēia manawa kokoke i 50 pākēneka o nā koina hana, mai ka 36 pākēneka ʻaʻole i hala.

Akā, ua ʻike ʻo Mr. O'Leary, a i ʻole manaʻo paha, hiki iā ia ke lanakila i ke kaua o ka attrition e hoʻomaka nei (makemake ʻo ia i ke kūlana hope loa; i ka makahiki 2006, ua lanakila kāna lio "War of Attrition" i ka Cheltenham Gold Cup ). ʻOiai ʻo ka hāʻule ʻana o kāna waiwai, ʻo Ryanair, nona ka hoʻolālā pāʻoihana he clone o ka papahana Southwest Airlines a me WestJet's ma ka hoʻonui ʻana, loaʻa iā ia kahi waihona palekana pepehi kanaka, kahi hale kūʻai ʻoluʻolu o ke kālā a me kahi luna hilinaʻi nui e makemake e kaumaha pōkole. -hoʻokumu waiwai no ka ulu lōʻihi.

ʻO kāna hoʻolālā e hoʻopā i kāna mau mea hoʻokūkū nāwaliwali. I ko lākou puhi ʻana i ke ala holo, hoʻolālā ʻo ia e hopu i ko lākou mau ala, ko lākou mau pae pae, ko lākou mau mokulele. ʻO kēia ka mea a Ryanair i hana ai i ka makahiki i hala, i ka lele ʻana o ka zombie Alitalia āpau akā haʻalele i ke kahua mokulele ʻo Malpensa o Milan. I loko o nā lā o ko Alitalia neʻe ʻana i waho, ua neʻe ʻo Ryanair.

ʻO kēia hoʻolālā, ʻoiaʻiʻo, ʻaʻole i mea hou iā ia iho. Ua hoʻohana ʻo Southwest i ka lanakila nui ma ʻAmelika Hui Pū ʻIa. Akā ʻoi aku ka kiʻekiʻe o kona hiki ke kūleʻa ma ʻEulopa no ke kumu maʻalahi e hele wikiwiki ai nā mokulele mai ka ʻoihana ma laila.

Ma ʻAmelika Hui Pū ʻIa, hiki ʻole i nā hui ke uku i kā lākou mau bila ke koho i ka palekana banekorupa Mokuna 11 a hana no nā mahina, ʻoiai hoʻokahi makahiki a ʻoi aku paha, ʻoiai lākou e hoʻopau i nā hoʻolālā hoʻoponopono hōʻaiʻē me nā mea ʻaiʻē. Hoʻohana ʻia ka ʻenehana, ʻōlelo kekahi i hoʻomāinoino ʻia, me ka alacrity e nā mokulele. ʻO nā mea halihali e hoʻopaʻa ʻia e noho ma ka lewa, e hōʻeha ana i nā mokulele waiwai.

Ma ʻEulopa, hāʻawi ʻia ka poʻe maʻi i ka manawa liʻiliʻi e hana i nā hoʻolālā ʻoihana kūpono. ʻO ka hopena, ʻoi aku ka wikiwiki o ka nalo ʻana, i ka hauʻoli o ka poʻe i pakele. Ua hāʻule a hoʻohui ʻia paha nā mokulele mokulele liʻiliʻi o ʻEulopa; ʻO Alitalia, ola wale nō ma muli o ke kālā o ka mokuʻāina, hiki ke maʻalahi ma hope.

Ua wānana ʻo Mr. O'Leary iā ia iho e ʻelima mau mokulele ʻEulopa e hiki ke ola i ka hāʻule ʻana o ka hoʻokele waiwai i ʻoi aku ka maikaʻi o ke kumukūʻai wahie kiʻekiʻe: Air France-KLM, British Airways (e hoʻāʻo nei e hui pū me Sepania ʻo Iberia), Lufthansa, Ryanair a me kāna kumu kūʻai haʻahaʻa. hoʻokūkū ʻo easyJet.

ʻO ke kumu ʻē aʻe e hiki ke hana maikaʻi i ka ʻenehana pahu-bombing ʻo ia ka hāʻawi ʻana o ʻEulopa a me ka Mediterranean i nā manawa ulu maikaʻi loa ma mua o ka mākeke ʻAmelika ʻAmelika. Ke ola nei nā ʻāina e like me Bulgaria, Libya a me Turkey, e hoʻonui ana i ko lākou mau mokulele a me ka paipai ʻana i nā mea lawe haole e hāʻawi iā lākou i kahi kahawai mau o nā mākaʻikaʻi a me nā poʻe ʻoihana.

ʻO ka mea i ʻike ʻia e kekahi poʻe loiloi he misionari pepehi kanaka, ʻike ʻia ʻo Mr. No ka hōʻoia ʻana i kona koʻikoʻi i ka lanakila ʻana i nā mea hoʻokūkū ʻoiai lākou e hāʻule ana, hoʻolaha ʻo Ryanair i ke kūʻai aku ʻana o Kepakemapa - £10 tiketi mai kona mau mokulele Pelekane i nā hanana o ʻEulopa (ua hoʻohiki ʻo ia ʻaʻohe uku hoʻolimalima wahie).

E hana anei ia? ʻAʻole hiki ke ʻōlelo ʻia, no ka mea, ʻaʻohe mokulele i loaʻa kahi hoʻolālā pāʻoihana e hiki ai iā ia ke ola i kahi kūlana kiʻekiʻe o ka wahie-kumu, haʻahaʻa-GDP-ulu ulu mau loa. ʻO ka pāʻani pāʻani ʻo Ryanair ʻo ke kumukūʻai kiʻekiʻe o ka wahie a me ka hoʻohaʻahaʻa ʻana e pōkole loa - akā lōʻihi ka lōʻihi e luku ai i nā mea hoʻokūkū liʻiliʻi.

ʻAʻole kānalua ka manaʻo o Mr. O'Leary e hoʻāʻo i ka hoʻomanawanui o kāna mau mea hoʻopukapuka ʻoiai e hāʻule ana kāna mokulele mokulele a loaʻa nā poho. Akā, ua loaʻa paha i ka Irishman pupule i kahi ʻoihana ʻoihana e hana ana i kekahi kūlana waiwai.

He aha e lawe ʻia mai kēia ʻatikala:

The 47-year-old chief executive officer of Ryanair, the biggest and most successful low-cost airline in Europe, maybe the world, has been called a bully, a feral capitalist, a showman and a braggart.
In the face of the first expected losses since the airline went public 10 years ago, he is doing what almost no other carrier is doing.
One analyst called Ryanair’s plan to reduce fares by an average of 5 per cent even as it predicted a €60-million ($96-million) loss for the year “an unmitigated disaster.