Ua hoʻokō ka Japan National Tourism Organization (JNTO) i kahi papahana e hōʻike i ka nani o nā kumuwaiwai mākaʻikaʻi ma kēlā me kēia wahi o Iapana, e kono ana i 30 mau influencers ikaika (bloggers) mai 20 mau ʻāina ʻē a me nā ʻāina e kipa aku i nā wahi like ʻole o ka ʻāina ma March 2018 me ka manaʻo e hoʻolauna i nā kumuwaiwai mākaʻikaʻi ma waho o kēlā me kēia wahi. No ke koho ʻana i nā wahi e kipa ʻia e nā influencers, ua hoʻoikaika ʻo JNTO e hōʻike a hoʻokiʻekiʻe i ka moʻolelo o Na Iapana nā mea hoʻohiwahiwa i kēlā me kēia māhele ma o ka hoʻokomo ʻana i nā kiko "instagrammable" (photogenic) a me nā polokalamu lima lima kūikawā Iapana ma waho aʻe o nā wahi mākaʻikaʻi i ʻike nui ʻia ma nā ʻāina ʻē.

- Ka manawa kono: Hoʻokahi pule no kēlā me kēia papa
- Ka nui o nā poʻe i kono ʻia: 30 mau kānaka i ka huina
- Nā ʻāina a me nā ʻāina i komo i ka papahana: Kōlea Hema, ʻĀina nui Kina, Taiwan, Hong Kong, Tailani, Sinapoa, Malaia, ʻInidonesia, nā Philippines, Vietnam, ʻInia, Nuhōlani, ʻoʻAmelika Hui Pūʻia, Kanaka, aupuni Beritania, Palani, Kelemānia, Ikalia, Lukia, Kepania

– Ka wā: Malakū 5-9, 2018 *(4) Pepeluali 26-Malaki 2, *(6) March 12-17
(1) Hokkaido/Tohoku Course (Hokkaido, Akita Pref., Iwate Pref., Yamagata Pref.)
Ke komo nei nā influencers mai Tailani, Taiwan, Nuhōlani, nā Philippines

(2) Papa Kanto/Koshinetsu (Tokyo, Pref. Yamanashi, Pref. Nagano, Pref. Gunma, Pref. Tochigi)
Ke komo nei nā influencers mai Lukia, aupuni Beritania, ʻoʻAmelika Hui Pūʻia, ʻInia, Sinapoa

(3) Papa Chubu/Hokuriku (Gifu Pref., Toyama Pref., Ishikawa Pref., Fukui Pref., Aichi Pref.)
Ke komo nei nā influencers mai Vietnam, ʻoʻAmelika Hui Pūʻia, ʻĀina nui Kina, Malaia, Taiwan

*(4) Papa Kansai (Osaka Pref., Nara Pref., Kyoto Pref.)
Ke komo nei nā influencers mai Kōlea Hema, ʻInidonesia, Nuhōlani

(5) Papa Chugoku/Shikoku (Shimane Pref., Okayama Pref., Tokushima Pref., Kagawa Pref., Ehime Pref.)
Ke komo nei nā influencers mai Sinapoa, Palani, Kelemānia, Ikalia, Kepania

*(6) Papa Kyushu/Hokkaido (Kagoshima Pref., Kumamoto Pref., Kushiro City in Hokkaido)
Ke komo nei nā influencers mai Hong Kong