Ua hōʻoia ʻo Ottawa Tourism i kahi hanana kūʻai kūʻai ʻEulopa ma Gleneagles ma Scotland ma hope o ka kūleʻa o kāna hanana 2018, ua ʻike mua i ʻelua mau noi hui i hoʻopaʻa ʻia a ʻehā hou e noʻonoʻo nei i ke kapikala o Kanada no kā lākou hanana e hiki mai ana.

Ua hāʻawi mua ka hanana 2018 ma mua o CAD $ 2.2 miliona i ka hopena hoʻokele waiwai iā Ottawa a me ka hoʻomohala ʻana i nā pilina ʻē aʻe, i alakaʻi ai i ka nānā ʻana i ka pūnaewele, nā noi a me nā ʻoihana hou no ke kūlanakauhale.
E mālama ʻia ka hanana 2019 mai Iune 21-23 ma Gleneagles a e hōʻike hou i nā ʻano leʻaleʻa, hoʻokipa a me nā hana hoʻonaʻauao e manaʻo ana e hoʻololi i nā manaʻo o Ottawa a kōkua i nā mea hoʻonohonoho e hoʻomaopopo i ka noʻonoʻo a me ke ʻano o ke kūlanakauhale.

Ma ke kamaʻilio ʻana e pili ana i ka hanana o ka makahiki i hala, ua ʻōlelo ʻo Simon Gaskin, ke kākau ʻōlelo nui o ka International Association of Institutes of Navigators: "Ua hāʻawi ka hanana i kahi manawa e ʻike ai i nā ʻano like ʻole o nā poʻe hou, loaʻa i kahi hoʻonaʻauao maikaʻi loa a ʻike i kahi mea ʻokoʻa i kahi kūlana nani. . ʻO ka mea nui, ʻo ka ʻāpana o ka poʻe i hele mai - mai ke kālepa huakaʻi a hiki i nā luna hui a me nā mea hoʻolālā hanana - hāʻawi i kahi manawa e hoʻomohala ai i nā pilina ʻoihana hou a me nā hoaaloha aʻu e manaʻo nei e pono i ka wā pōkole a me ka lōʻihi.

"Makemake mākou e hana i kahi mea ʻē aʻe a ua hōʻike kēia hanana i ka lawe ʻana i nā pilikia e hiki ke uku ma ke ʻano nui - i kēia hihia me kahi ROI ʻoi aku ma mua o 700%," hoʻopau ʻo Michael Crockatt, Pelekikena a me Luna Nui o Ottawa Tourism. "ʻO ka ʻoihana hui ka manawa, pono ia i nā pilina lōʻihi a me ka makemake e nānā i nā makahiki i ka wā e hiki mai ana. ʻO kā mākou mea kūʻai mua ʻEulopa i ka makahiki 2018 i haki i kahi kahua hou e pili ana i ka hōʻike ʻana i kahi huakaʻi akā ma mua o nā mea āpau ua hana. Hoʻokumu ʻia ʻo Ottawa i ka hoʻololi ʻana i nā manaʻo ma ʻEulopa, ʻo kā mākou ʻāpana kikoʻī kikoʻī e hāʻawi ana i nā hopena maikaʻi loa a ua hoʻomohala mākou i ka manaʻo, hoihoi a me ka hauʻoli i waena o nā mea kūʻai aku e lilo nei i ʻoihana maoli.

He aha e lawe ʻia mai kēia ʻatikala:

In particular, the cross-section of attendees – from the travel trade to association executives and event planners – provided an opportunity to develop new business relationships and friendships that I hope will prove beneficial in both the short and long term.
The 2019 event will take place from 21-23 June at Gleneagles and will once again feature a variety of leisure, hospitality and educational activities aimed to change perceptions of Ottawa and help organisers understand the city's “same but different” mentality and ethos.
“We wanted to do something different and this event proved that taking risks can pay off in a huge way – in this case with an ROI of more than 700%,” concludes Michael Crockatt, President and CEO of Ottawa Tourism.