Inu Hou Waina. Kōkua e ulu i ka World Economy

1. Hōʻike ka US i kahi mākeke waina i koho ʻia ma US $ 88 biliona (2020) ʻoiai ʻo Kina (ʻoihana ʻelua nui loa o ka honua) e wānana ʻia e hōʻea i US $ 93.5 biliona e 2027.
2. Ua wānana ʻo Iapana a me Kanada e ulu ma 1.3 pakeneka a me 3.1 pakeneka ma waena o 2020-2027.
3. E ulu ana paha ʻo Kelemania ma kahi o 2.2 pakeneka i kēia manawa.

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Waina Dessert (ie, Sauternes / Palani; Tokaji Aszú / Hungary; Muscat / ʻItalia) kahi mahele ulu ma USA, Kanada, Iapana, Kina a me ʻEulopa a e ulu ana ka 2.8 pakeneka. Hōʻike kēia mau mākeke kūpana i kahi nui o ka mākeke o US $ 43 biliona (2020) a e ulu paha i US US $ 53 biliona ma ka hopena o 2027 (businesswire.com).

ʻOiai ʻo kekahi mau hale hana wāina e pono e pani ma muli o ka maʻi ahulau, ma kahi o ka hapakolu i mālama i nā kūʻai i ʻoi aku ka maikaʻi ma mua o ka makahiki i hala. Ua hōʻuluʻulu nā mea hana nui a hoʻomaikaʻi i ko lākou mākau mākaukau e kiʻi i ka waina i loko o nā hue, i nā papa, a i nā lima o nā mea kūʻai.

Nā haʻawina i aʻoʻia

Nui nā kūleʻa kūʻai a me ka hāʻawi ʻana: ʻaʻohe hale ʻaina ʻaina a me nā mea hana hoʻohiwahiwa a me nā puka ʻaina ʻaina a me nā hōkele, pani ʻia nā lumi ʻono, a pōkole nā ​​mea hana nui i ka huahana e hoʻohuli i nā hale kūʻai a me nā hale kūʻai lāʻau. Ua ʻike ke kapakai komohana i nā ahi i hoʻomaka ma Kaleponi a pāhola ma waena o Oregon Hema e luku ana i nā haneli he mau kaukani mau hua waina i kēia mau mokuʻāina.

Ua kaulike ʻia nā nūhou maikaʻi ʻole e nā nūhou maikaʻi me ka winery ʻohana winery hoʻopaʻa hoʻopaʻa ʻana i nā kūʻai aku pūnaewele mai ka liʻiliʻi ma mua o 1 pākēneka o nā kūʻai aku ma mua o 10 pākēneka o ka huina kūʻai. ʻO kā Wineries me nā pilina mea kūʻai aku maikaʻi ke kāhea ʻana i nā huahana a me ke kūʻai aku ʻana i ke kelepona i kumu waiwai nui kokoke i ka pō me nā kūʻai wikiō wikiō e hoʻololi ana i nā ʻike pilikino pilikino.

ʻAʻole i nalo nā pilikia e pili ana i ka ʻoihana. Ua hoʻomau ka neʻe ʻana i ka wai ʻona, nā mea kūʻai aku ʻōpio noʻonoʻo olakino hoʻomau i ka noho ma ka ʻaoʻao, a me ka nele o ka hoʻopukapuka kālā ʻana i nā kūʻai kikohoʻe e hoʻomau i ka nānā. Aia kekahi mau mea e hopohopo nei me ka piʻi ʻana o nā kumukūʻai o nā mea maloʻo, ka pau ʻole o nā lako ma ʻō aku o ka papa, hoʻonui ʻia ke kumu kūʻai a me ka manawa hāʻawi no nā ʻōmole aniani, nā pahu lāʻau, nā pahu a me nā pale.

Ke noi nei kekahi mau mea hoʻolako i nā mea kūʻai aku e kuapo mai ka lāʻau a i ka pepa pahu; akā, aia ke kaomi ma ka pepa a me ka pepa pepa ke pili i nā lā palena palena a me nā kumu kūʻai. I kekahi mau hihia, ua hoʻonui ʻia nā mea maka e 50 pakeneka. Hoʻolohi nā mea hana aniani i ka wikiwiki o ka hana ma 2020, a ʻaʻole lākou e manaʻo i kahi ola ikaika i kēlā me kēia manawa koke. Me nā boomers e hoʻomaha ana i nā helu he nui ma muli o Covid, ua lilo ka pono e noi i nā kāne ʻōpio a me nā wahine e lilo i poʻe kūʻai waina a lilo i mea koʻikoʻi. 

ʻO ka Gazing Kinipōpō Pōhaku

Aia kahi lā e hiki mai ana no ka ʻoihana waina, akā naʻe, pono e kamaʻilio i nā ʻoiaʻiʻo o kahi mākeke morphing. Mai ka 2020 a ke hele nei i mua, e hana ana ka poʻe hou aku mai ka home, e neʻe ana nā mea kūʻai i nā kaona a ʻo kēia mau ʻano ulu e manaʻo nei e lawe nā kūʻai aku pūnaewele i nā mea kūʻai mai nā kahawai ʻē aʻe. E hoʻi mai ke kūʻai aku ʻana i ka hale ʻaina ʻoiai e emi ana ka palena o nā kapu me nā kamaʻāina e kākoʻo ana i ka ʻaina awakea; akā, ʻo ke kali no ka hoʻi ʻana o nā mākaʻikaʻi e hoʻomanawanui. Hoʻolālā hou nā hale ʻaina i ka lawelawe, neʻe aku i ke ʻano o ka lawelawe piha piha i nā hoʻolālā hana loaʻa kālā hou e like me ka lawe ʻana i ka home a me nā hiʻohiʻona ma ke kaʻe o curbside; Eia naʻe, ʻaʻole paipai kēia ʻano i ke kūʻai aku i ka waiʻona i hopena i nā hale ʻaina he nui e hōʻemi ana i nā waihona waina a me nā mōhai streamlining.

Hawaii

ʻOi aku ka paʻakikī o nā hale ʻaina kūʻokoʻa liʻiliʻi a ua lilo lākou i wahi kūʻai nui no ka waina i hana ʻia e nā hale inu ʻohana liʻiliʻi. ʻO nā hale ʻaina lanakila ka kalaiwa ʻana, ka hōʻiliʻili curbside a me / a i ʻole ke kauoha ʻana i ka home a me ka lawe ʻana i ka home (ʻo ia hoʻi, nā pizza, delis, nā kaʻa kalaka, nā meaʻai wikiwiki a me nā hale kūʻai kope). ʻO ka nui o nā kumukūʻai ʻo ka hale ʻaina nui loa ma nā mokuʻāina me nā hoʻolimalima kiʻekiʻe o ke kūlanakauhale (Kaleponi, Nevada, Hawaii) a e like me ka Yelp, 61% o nā pani hale ʻaina e paʻa mau ia; akā, e loaʻa mai ana ke kapikala hou mai nā mea kālepa e hoʻomaka i ka hoʻomaka a, ma kahi o 4-5 mau makahiki, e hoʻololi mālie i ka hapa nui o nā waiwai paʻa paʻa mau ʻia.

Lana ka manaʻo e hoʻomau ka ʻae ʻana o nā aupuni o ke kūlanakauhale i ka pani ʻana o ke alanui / hoʻonui ʻia no ka pāʻina ʻana i waho akā ʻoiai ʻo ka noiʻi Mintel i ʻōlelo ʻia (Kepakemapa 2020) kokoke i ka 60 pākēneka o ka poʻe ʻaina ʻaina hōʻoluʻolu ʻole i ka ʻāina ma waho. I mea e paipai ai i ka ʻai ʻana i loko o ka hale, ua hoʻolilo nā hale ʻaina i kālā he nui i mea e hoʻouka ai i nā ʻōnaehana hoʻomaʻemaʻe ʻea. Inā paha e paipai nā ʻōnaehana kānana holomua i kahi hale ʻaina e hoʻi i kahi papalina-by-jowl ʻai ʻike e hoʻoholo ʻia ana. I ka manawa kuʻuna, kau ka ʻoihana i ka ʻai-i-ka-hele, ka lawelawe hele wāwae, a me ka hōʻiliʻili curbside.

Huakaʻi ʻOihana

ʻO nā huakaʻi ʻoihana kahi kikowaena waiwai nui no nā hōkele, nā mokulele a me nā hale ʻaina i nā kūlanakauhale nui a me nā kūʻai waina i kēia mau ʻoihana e ʻike ʻole i ka ulu me ka ʻole o kēia mākeke. I ka wā i manaʻo ʻia ʻo 2+ makahiki e ola ai ka manawa, e pōkole paha nā huakaʻi ʻoihana me ka liʻiliʻi me nā hanana kalepa ʻoihana nui e hiki mai ana ma hope.

ʻO ke kumukūʻai o ka lawelawe

Wahi a Nielsen, he $ 1.02 ke kumu kūʻai no ka lawelawe ʻinu he 12 auneke ma kahi, $ 0.88 no ka lawelawe ʻana o nā ʻuhane he 1.45- a me $ 1.51 no ka ninini kīʻī 5-auneke. ʻO kēia ke kumu he 72 pakeneka ka nui o ka pipiʻi e lawelawe a wehewehe i ke kumu o ke kumukūʻai haʻahaʻa no kēlā me kēia lawelawe ʻana he ʻāpana maopopo o ka moʻolelo kūleʻa o nā ʻuhane. Me ka liʻiliʻi a me / a ʻoi aku paha ka liʻiliʻi o ka ʻaina maikaʻi a me nā koho pā ʻoihana, a me ka hoʻonui ʻana o ka lawe ʻana, e hoʻoliʻiliʻi ʻia a maʻalahi ʻia hoʻi nā papa inu mea inu ʻona.

ʻŪlū ʻē aʻe

Ua heleleʻi ka ulu o nā hue 750-milliliter me nā nui pūʻolo liʻiliʻi e like me nā hue 375-milliliter, nā Tetra Packs, nā kini a me nā ʻōmole 500-milliliter. Ke ulu nei nā liʻiliʻi liʻiliʻi i ka kaulana pre-covid a hiki paha ke ʻae i ka ʻae i mua.

Inā ʻaʻole makemake nui ʻia ka ʻōmole 750-milliliter - he aha ka mea e ulu ana? Nā hōʻano nui nui - nā mea āpau ma luna o ka mahele 1.5-lita a ʻo ka hui 2 a 3-lita e hopu nei i ka ʻeke-ma-ka-pahu me ka ulu 50%.

Ke nānā nei ka pāʻani waiwai i ka hōʻemi ʻana i nā koina ʻōpala. I ka hoʻomaha ʻana o nā boomers, e hui pū lākou me nā millennial ma ke ʻano he mea kūʻai frugal a hoʻololi i ka hoʻohana ʻana a me ka hoʻolilo kālā ʻana. Eia naʻe, paʻakikī e inu i ka waina maikaʻi a hoʻololi i kahi ʻike ʻoi aku ka maikaʻi o ka maikaʻi ... ʻo ia ka pūʻulu 3-lita uku nui e kū i kēia pono. ʻO nā mea kūʻai ʻōpio ʻōpio hiki ke ʻike i ka pahu uku nui he 3 lita i kahi kūʻai maikaʻi a no kahi ʻohana ʻōpio e noho ana ma ka home no ka ʻaina awakea a me ka ʻaina awakea, he pane kūpono paha ka pahu uku nui.

Nā ʻanoʻano

Ke hoʻomau nei ʻo Chardonnay i ka varietal kaulana loa; akā naʻe, ke hoʻomau nei ka nui o ka ulu ʻana i kahi hōʻemi 2.7 maikaʻi ʻole; Hōʻike ka merlot i ka hōʻemi ʻoi loa - ma kahi o 10 pakeneka. Piʻi ka pua i luna me kahi ulu ulu ma lalo iki o ka ʻole.

Ua hoʻi hou mai nā Blend blend i ka makahiki 2020 ma hope o ka emi ʻana o ka makahiki 2019 a ua hōʻike he 3.9 ka nui o ka ulu. ʻO nā waina momona, ʻoi aku ka maikaʻi e hōʻike ana i ka ulu ʻana o ka waina a me nā waina i hoʻokumu ʻia (waina i hana ʻia mai ka agave polū i hoʻopaʻa ʻia; hoʻoikaika ʻia e ke kāwili ʻia ʻana me ka blanco tequila) e puhi i nā ʻāpana waina / ʻuhane a pāʻani i ke kaulana o tequila a me nā margaritas e hōʻike nei i ka ulu ʻana o 100 pākēneka. ʻOi aku ka haʻahaʻa o ka waina Agave i ka waiʻona ma mua o ka tequila a pāʻani i kahi mea kūʻai aku olakino e ʻimi nei i nā calorie liʻiliʻi. Hoʻokomo pū ka huahana i nā mea kūʻai Hispanic i maʻa i ka huahana i kūʻai ʻia ma Mekiko. Ke hoʻomau nei i ka kaulana he prosecco, sangria a me sauvignon blanc.

Māhele Māhele

ʻO nā pēpē pēpē (70 pākēneka o ka loaʻa kālā hiki ke hoʻohana ʻia a me 50 + pākēneka o ka waiwai ma ka US) e hoʻomau nei i ka nui o nā mea kūʻai aku i ka waina. I kēia manawa hoʻokahi wale nō pākēneka kikoʻī e hoʻokaʻawale i kā lākou ʻai ʻana mai Gen X (hānau mua a waena o 1960s a hala nā makahiki 1970 a hiki i ke kakahiaka 1980) no laila ʻaʻole hiki iā lākou ke noʻonoʻo ʻia ka hui nui. ʻO Millennial (hānau ʻia ma waena o 1981 a me 1996) ʻo ia ka manawa ulu ulu nui loa no ka ʻoihana waini US i hoʻomaka e hōʻike i ka hoihoi i ka papa waina. ʻO kēia ka hui e pono e pīhoihoi e pili ana i ka waina i mea e ʻike ai ka ʻoihana i nā uku ulu i ʻike ʻia i ka makahiki 20 mai 1994 a 2014.

ʻAʻole ʻeleu nā Millennial i ka ʻāpana waina uku nui ʻoiai ikaika lākou i ke kūʻai ʻana i nā waiwai maikaʻi; ma kahi o 20 pākēneka o kēia hui e hoʻopau i ka waina ʻoiai ʻo 33 pākēneka e kūʻai i nā waiwai maikaʻi. Ke hōʻike nei nā noiʻi he lohi ka lele ʻana o ka millennial i loko o ke kahua kūʻai kūʻai waina mua no ka makemake mua ʻia no ka pia hana lima a me nā ʻuhane, nā nīnau e pili ana i nā pilikia olakino e pili ana i ka inu wai ʻona a me ka lohi o ka hoʻokumu ʻana i nā ʻoihana, ʻohana a me ka waiwai ke hoʻohālikelike ʻia i nā hanauna i hala.

Pono e hoʻomaopopo i ka ʻoihana waina e makemake nā mea kūʻai aku ʻōpio i nā mea hou aʻe mai nā mana a lākou e kākoʻo ai. ʻOiai ke kūlana e ʻimi nei i nā boomers e pono e hōʻike i kā lākou waiwai a me kā lākou kūleʻa, makemake ka poʻe millennial e hoʻomaopopo e pili ana i ka lepo, nā lā ʻohi, pH, ka mea hana wāina a me kahi helu waina - no laila hiki iā lākou ke kani i ka ʻike ma waena o nā hoaaloha a me nā hoa me ka manaʻo ʻole ʻia he "hōʻike. hele. ”

Pono nā Wineries makemake i ka hopu ʻana i ka māhele mākeke ʻōpio i kā lākou mau hana kūʻai aku e pili ana i nā pilikia e like me ka hoʻoponopono kaiāulu, ke kaulike a me nā ʻano like ʻole, ka hoʻohana hou ʻana i ka wai, ka hōʻalo ʻana i ka hoʻohana ʻana o glyphosate, ka loaʻa ʻana o ka palapala hōʻoia LEED, me ka hoʻohana ʻana i nā ʻano mahiʻai biodynamic a me nā meaola. I kēia manawa, ʻaneʻane ʻaʻole ʻike ʻia kēia ʻike i ke kūʻai aku, nā pilina lehulehu a i ʻole nā ​​pāʻina kūʻai ʻana a i ʻole nā ​​pūnaewele winery.

ʻOi aku ma mua o Terroir

I nā makahiki he ʻumi e hiki mai ana, e morph ka ʻoihana waina i kahi mea hou. E hoʻomau ʻia ka ulu ʻana me nā mea kūʻai aku Kina e like me nā mea kanu hou (ʻo ia hoʻi, Wine Vineyard / Ningxia Hui Autonomous Region; Grace Vineyard / Shanxi Provence; Chateau Changyu AFIP Global / Miyun District, Beijing), a hoʻonui i ka ʻai.

ʻO ka hoʻololi o ke aniau a me ka lawe ʻana o ka ʻenehana e nā mea ulu, nā mea hana inu waina a me nā mea kūʻai aku e hoʻopili i ke ala a mākou e kūʻai ai a inu ai i ka waina. Ke hana nei ka loli i nā wahi waina hou ma nā latitude i manaʻo ʻia he kūpono ʻole no ka hana ʻana i ka waina. Ke hoʻomaka nei ʻo Kuekene, Nolewai a me Nekelana e hoʻomohala i nā waina papa honua ma muli o ke ʻano hoʻomehana.

Mai kahi ʻike ʻenehana, e hoʻonui nā drones a me nā robots i ko lākou alo i ka māla waina. Ke hoʻomaikaʻi nei ka ʻenehana hou i ke kaʻina ulu me nā sensors i ka honua e alakaʻi ana i ka holomua i ka mālama ʻana i ka lepo a me ke kōkua ʻana i nā mea ulu hua waina e hoʻoholo i ka manawa kūpono loa i nā kumu wai. Ke nānā nei nā drones lele no nā hōʻailona o ka maʻi a me ka maloʻo a me nā robots, me nā lima ʻokiʻoki e like me ke kuʻi ʻana i ka māla waina e hoʻomaʻemaʻe i nā kumu waina.

Hoʻomaka ka nui a me ka nui o nā mea ʻona i ka hana mahiʻai mahiʻai me kekahi e hoʻohana ana i ka mana o ka lā i loko o nā hale inu waina a me nā mea ʻē aʻe e hoʻololi ana i nā kaulahao lako loiloi i ka ʻimi ʻana i nā hopena eola e hoʻomau i ka eola e hoʻohaʻahaʻa i ka paepae kalapona holoʻokoʻa.

I ka lilo ʻana o ka mea inu waina i globalized, ʻaʻohe o lākou manaʻo e pili ana i ka hoʻopiʻi a i ʻole ka fermentation a i ʻole nā ​​ʻano ʻē aʻe e ʻokoʻa ai ka waina. Ke ʻimi nei lākou i nā waina hiki maʻalahi ke ʻono. I nā manawa he nui, ua like nā kīʻaha waina me nā brand supermarket kuʻuna a ʻo ia hoʻi e leʻaleʻa, hana hou a koʻikoʻi nā lepili waina.

No ka hoʻoponopono ʻana i ka pilikia o ka hana hewa ʻana i ka waina, ke hana nei ka ʻenehana i kahi ʻōnaehana hōʻoia-paʻa a me ka hilinaʻi ʻōnaehana. ʻO ka ʻenehana blockchain kahi papa inoa i hoʻokaʻawale ʻia, hāʻawi ʻia i hoʻopaʻa ʻia i ka waiwai o ka waiwai uila a paʻa ʻole hoʻi, e hoʻopiha ana ma ke ʻano he ala e hōʻoia ai i kahi ʻōmole o ka waina maikaʻi (ʻo ia hoʻi ʻo Chai Wine Vault).

"E hāʻawi mai paha i ka waina hou a haʻalele iaʻu wale nō." - Rumi

© Kauka Elinor Garely. ʻAʻole hiki ke kope ʻia kēia ʻatikala kope, me nā kiʻi, me ka ʻole o ka ʻae palapala ʻia mai ka mea kākau.