A i ka makahiki aʻe, aia kahi hoʻihoʻi hou i hōʻike ʻia e ka piʻi mau ʻana a me ka piʻi ʻana: ka "Post-pīpī Hōʻike ʻo Tourist Trends and Visitor Profiles" i kahi ʻano o nā hōʻailona e pili ana i ka ʻano o ka poʻe huakaʻi ma 2021 me nā waiwai 2019 (pre-pandemic). ʻO ka hopena, ʻo ka ʻupena o nā hoʻoholo i lawe ʻia e nā aupuni e loaʻa i ka neʻe ʻana o ka maʻi mai kekahi mokuʻāina a i kekahi, e hōʻike ana i ka hoʻomau ʻana o nā huakaʻi ʻEulopa i ka palekana i ka wā e hele ai i loko o ko lākou ʻāina. ʻAʻole wale kēia helu no ka hoʻonui ʻana i nā ʻimi no nā mokulele kūloko, akā ma luna o nā mea a pau no ka hoʻāla ʻana i nā ala pili kūloko hou (me ka awelika o +44% nā ala kūloko hou ma kahi e hele ai).
Hoʻohui ʻia ke ʻano o Staycation
Hiki ke ʻike ʻia kekahi o nā wehewehe no kēia ʻano ma ke ʻano i hoʻohui ʻia i kēia manawa o Staycation, kahi i hōʻoia ikaika ʻia ʻoiai ke hoʻi lohi nei i ka maʻamau. Hāʻawi nā kulekele ʻoihana hou i kēia no ka maʻalahi o ka hiki ʻana i ke keʻena e hānai i ka hana mamao.
ʻO ka hiki ke hoʻohui i ka hana a me ka hoʻomaha ʻoiaʻiʻo e pale i nā kūlana i loaʻa i nā mahina maʻi maʻi a ʻike ʻia mai ka hoʻonui ʻia o ka lōʻihi o ka noho ʻana, ka lōʻihi o ka noho ʻana ma kahi e hele ai. No nā ʻāpana o nā huahana mākaʻikaʻi, ʻo ka ʻike i loaʻa mai ka semantic analysis (Nlp-Natural Language Processing by Mabrian) o nā kamaʻilio kūʻokoʻa i nā ʻoihana pūnaewele a me nā puka mākaʻikaʻi, e hōʻike ana ma ka laulā o ka huahana noʻeau a me ka moʻomeheu ka mea i hoʻopaʻa ʻia. ʻoi aku ka emi ʻana o ka hoihoi, ʻoiai nā hana waho a me nā ʻike i hele i ko lākou ala. ʻO kēia ma muli o nā kaohi i hoʻohana ʻia i nā hale hōʻikeʻike he nui i hui pū ʻia me ka ʻoiaʻiʻo ua lilo ka "ea open" i mea like me ka palekana ʻoi aku.
ʻO Urban vs. Holiday, ka hui ʻana o nā ʻaoʻao
Ua nānā a hoʻohālikelike ʻo Mabrian i ka ʻaoʻao o ke kūlanakauhale me ka mākaʻikaʻi hoʻomaha. Eia kekahi, he 40% ka piʻi ʻana o ka awelika o ka lōʻihi o ka noho ʻana i hoʻohālikelike ʻia me 2019 a me ka piʻi nui ʻana o nā wahi Urban i hoʻohālikelike ʻia me nā Holiday.
I ka manawa like, ua hoʻohui ʻia ke ʻano o ka "minuke hope loa" no ka ʻimi ʻana a me ka hoʻopaʻa ʻana i nā huakaʻi, ʻoi loa ma ka ʻaoʻao o ka ʻaoʻao mākaʻikaʻi hoihoi i nā wahi kūlanakauhale. A laila ua emi ka hoʻolimalima ma nā hale ʻaina (-5%) a ua hoʻonui ʻia i nā hale kūʻai (+ 11%), ʻoi aku hoʻi ma nā wahi Urban, e hoʻohālikelike mau i ka ʻikepili me ke kūlana pre-pandemic.
ʻO ka ʻike ʻole o ka hoʻomau no kahi wahi
A ʻo ka papa kuhikuhi hoʻomau o nā wahi e hele ai kekahi o nā hōʻailona e hoʻonui nui ai i nā koho o nā huakaʻi ma hope o ka maʻi maʻi ma mua o ka wā ma mua. Ma muli o ka Global Sustainability Tourism Index me ka hui pū ʻana me Mastercard, hiki iā Mabrian ke hana i kahi dashboard hou o nā hōʻailona hoʻomau e hiki ai ke ana, hoʻohālikelike, a hahai i nā kumu nui e hoʻoholo ai i ka hoʻomau o kahi huakaʻi.
Ma o kēia mau ʻike, hiki ke ana ʻia nā wahi e like me ke kiʻekiʻe o ka hāʻawi ʻana i ka loaʻa kālā o ka poʻe mākaʻikaʻi i ka ʻoihana kūloko, ka manaʻo o ka makana mākaʻikaʻi ma hoʻokahi a ʻoi aku paha nā wahi, ke kiʻekiʻe o ka hilinaʻi ʻana i nā mākeke kumu lōʻihi, a me ka nui o ka wā. a i ʻole ka manaʻo o ka poʻe mākaʻikaʻi e pili ana i ka hoʻomau ʻana o ka wahi.
A ʻo kēia ka paʻakikī maoli e pili ana i nā mea a pau, e like me kā Carlos Cendra, ka luna kūʻai nui o Mabrian Technologies i ʻike ai: “Hiki anei i nā wahi mākaʻikaʻi ke hoʻololi maoli i nā wahi hoʻomau me ka ʻole o nā mea pono e ana i kā lākou hana hoʻomau? I kēia hana hou ʻana o ka ʻāpana a mākou e ʻike nei, ʻo ka hoʻomau ka pōhaku kihi o ka hoʻāla hou ʻana o ka mākaʻikaʻi me kahi ala ʻoi aku ka ʻike. Akā, aia kahi ākea nui i ka wā e pili ana i nā mea hana a me nā hōʻailona e hiki ai i ka poʻe e hoʻokele i nā wahi a me nā ʻoihana mākaʻikaʻi e ana a nānā i ka ulu ʻana o kēia mau manaʻo. Me kēia index manaʻo mākou e hoʻololi i kēia kūlana. "
#2022
#huaʻōlelo
He aha e lawe ʻia mai kēia ʻatikala:
- Ma o kēia mau ʻike, hiki ke ana ʻia nā wahi e like me ke kiʻekiʻe o ka hāʻawi ʻana i ka loaʻa kālā o ka poʻe mākaʻikaʻi i ka ʻoihana kūloko, ka manaʻo o ka makana mākaʻikaʻi ma hoʻokahi a ʻoi aku paha nā wahi, ke kiʻekiʻe o ka hilinaʻi ʻana i nā mākeke kumu lōʻihi, a me ka nui o ka wā. a i ʻole ka manaʻo o ka poʻe mākaʻikaʻi e pili ana i ka hoʻomau ʻana o ka wahi.
- The possibility of combining work and vacation in fact defends the positions acquired in the pandemic months and is evident from the extension of the length of stay, the duration of the stay at the destination.
- Based on the Global Sustainability Tourism Index in collaboration with Mastercard, Mabrian will be able to create a whole new dashboard of tourism sustainability indicators that will allow to measure, compare, and track the key factors that determine the sustainability of a destination.
