ʻO ka poʻe huakaʻi ʻo US i ʻoi aku ka weliweli, haʻi aku nā ʻelele WTM Ladana

poʻe huakaʻi
poʻe huakaʻi
i kakauia ma Linda Hohnholz

Ke lilo nei ka huakaʻi nui o US i kā lākou koho o nā wahi kūwaho a ke hoʻoulu ʻia nei kēia ʻano e ka hanauna Millennial.

ʻO ka nui o nā kamaʻāina o ʻAmelika e huakaʻi nei ma waho o ʻAmelika Hema i ulu aʻe mai 26 miliona i 2000 a ʻoi aku ma mua o 38 miliona ma 2017, e like me Zane Kerby, pelekikena a me CEO o ka American Society of Travel Advisors (ASTA) i kahi kau ma ka ʻAmelika ʻAmelika Hui Pū ʻIa. ma WTM Ladana.

Ke hoʻolilo nei ka poʻe ʻAmelika i ka awelika ma lalo o $ 4,000 wale nō i kēia mau huakaʻi kauʻāina ma waho o ʻAmelika Hema, ʻoiai ua hoʻonui pālua ka hoʻolilo kālā ʻana mai ka makahiki 2000 a hiki i $ 145 biliona i kēlā me kēia makahiki.

"Ke makaʻu nui nei ko ʻAmelika - ke hele nei lākou ma nā mokulele a hele i nā wahi ma waho o ka Hemisphere Komohana," wahi a Kerby.

Ua hoʻohui ʻo Kerby i ka ʻikepili o ka averika o ka mea huakaʻi US ua loli hoʻi i kēia manawa me nā wahine e lilo i mea nui i ka hoʻoholo ʻana i nā huakaʻi.

"I ka 2000, he kāne ka mea huakaʻi maʻamau, 45 mau makahiki a hoʻolālā i ka huakaʻi 86 mau lā ma mua," i ʻōlelo ʻo ia. "I kēia manawa he wahine ka mea huakaʻi holo waena o ka honua a hoʻolilo i 105 mau lā e hoʻolālā ana i ka huakaʻi."

ʻO ka hanauna Millennnial, i kēia manawa he 70 miliona, ke hoʻololi nei hoʻi i ke ʻano o ka mākeke US.

"ʻO ka millennial ka hanauna mua ma kahi o ka hele ʻana a ʻike i kekahi mea, makemake e hana i kekahi mea," wehewehe ʻo Kerby.

Me kēia makemake no ka nui o nā lā nui o ka hoʻomeamea, ʻo ke kumu helu hoʻokahi no ka poʻe huakaʻi US e hoʻomaha hoʻomaha ai (64%) - ma mua o ka hoʻolilo manawa ʻana me ka ʻohana (59%).

Ua hōʻike ʻo Kerby i ka mahele o ka mākeke ʻo ʻEulopa ma ke ʻano he mākaʻikaʻi mai ka US i hāʻule mai ka makahiki 2000 a i kēia manawa he 37.8% wale nō o ka huakaʻi ma waho o ʻAmelika Hema (ma lalo o 49.8%). kēia wā.

ʻO ka Caribbean kekahi i kahi nānā i ka wā o kahi kau e pili ana pehea e hiki ai i nā wahi ke "Hoʻolālā, Hoʻomākaukau a pale aku" no nā pilikia e like me nā ʻino i hōʻino ʻia i ka makahiki i hala.

Ua ʻōlelo ʻo Dominic Fedee, ko Kuhina Huakaʻi o St Lucia: "ʻOiai ʻo nā ʻāina i pili pono ʻole ka ʻino i hōʻino ʻia a ua hōʻeha ʻia ka ʻāina āpau."

Ua hoʻohui ke kuhina huakaʻi ʻo Jamaica ʻo Edmund Bartlett i ka ʻāina e hoʻomaikaʻi i kona mākaukau a me kona kūpaʻa e kū aku i nā pōʻino kūlohelohe.

"Pono ʻoe e kūkulu hou i ka hiki ke hana - ʻo ia ka mea e hoʻopakele ai iā mākou mai ka luku ʻia ʻana no ka mea e hoʻomau mau ana kēia mau haunaele," i ʻōlelo ʻo ia.

"Ma ke ʻano he economies, hilinaʻi nui mākou i ka mākaʻikaʻi - makaʻu ka ʻāina."

Ua ʻōlelo ʻo Bartlett ua hoʻokumu ʻia ka Global Tourism Resilience & Crisis Management Center e nānā pehea e hoʻomaikaʻi ai nā ʻāina i ko lākou kūpaʻa i nā kūlohelohe kūlohelohe a me nā haunaele nui ʻē aʻe.

"E hāʻawi mākou i nā hana ʻoi loa i nā ʻāina i nāwaliwali loa i ka honua," i hoʻohui ʻia. "He mea hoʻololi pāʻani nui kēia e kōkua i nā ʻāina e hāpai i nā kūlana o ka mākaukau no kēia mau mega-disruptions"

Eia kekahi ma ka Caribbean, Antigua a me Barbuda Tourism Authority i hōʻike i kahi hihia hihia e pili ana i kāna huakaʻi hoʻolaʻa mua a me ka ʻaha kūkā no nā influencers media media ma mua o kēia makahiki.

ʻO Colin James, Luna Nui o Antigua a me Barbuda Tourism Authority, i ʻōlelo: "Ua makemake mākou e hana pū me nā influencers e kuhikuhi ana i nā hanauna like ʻole. ʻO ia ka hālāwai kūkā influencer nui loa ma ka Caribbean a lana ka manaʻo e ulu ia i kēia makahiki aʻe.

"ʻAʻole kānana ka mākeke influencer a pili pono i ka mea a nā mea kūʻai e ʻimi nei."

ʻO ka hoʻohana ʻana i ka pāpaho a me nā influencers no ke kūʻai aku ʻana he kumuhana nui ia i loko o kahi kau ma nā hanana huakaʻi helehelena, i alakaʻi ʻia e April Hutchinson, ka luna hoʻoponopono o TTG waiwai nui.

ʻO Kate Warner, ka huahana a me ka luna PR ma ke keʻena huakaʻi ʻo Black Tomato, i haʻi aku i kahi lehulehu i ʻike nui ʻia ka moʻolelo a me ka ʻoiaʻiʻo.

Ua hoʻohui ʻo ia: “E kia i ka poʻe a me kā lākou mau moʻolelo, keu hoʻi i nā wahi mākaʻikaʻi. ʻO wai ko mākou alakaʻi? He aha nā moʻolelo a lākou? He moʻolelo kamahaʻo kā lākou a he ala maikaʻi loa kēlā no ke kūʻai aku ʻana i kahi huakaʻi. ”

Ua ʻae pū ka papa i ka hoʻonui ʻana o ka pilikino pilikino i nā ʻike hanohano, ʻoiai ma kahi ʻāpana kahi "waiwai ka manaʻo o nā mea like ʻole i nā poʻe like ʻole".

He hoa hana ʻo eTN no WTM.

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Linda Hohnholz

Lunahooponopono no eTurboNews ma ka eTN HQ.

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