ʻO comScore, Inc., he alakaʻi i ke ana ʻana i ka honua kikohoʻe, i kēia lā ua hoʻopuka i nā hopena o kahi noiʻi o ke kūʻai ʻana i nā tiketi pūnaewele ma nā pūnaewele US o nā mokulele alakaʻi a me nā ʻano mea kūʻai aku e pili ana i nā uku mokulele. Ua ʻike ʻia ka haʻawina e kūʻai aku ana ʻo Southwest ma kahi o 2.5 manawa i ka nui o ke kālā o nā tiketi pūnaewele ma kāna pūnaewele ma ke ʻano he mea hoʻokūkū kokoke loa. Mai ka hapaha ʻelua o 2007 a hiki i ka manawa like i ka makahiki 2008, ua hoʻonui ʻo Southwest Airlines i kāna ʻāpana alakaʻi o ke kūʻai ʻana i nā tiketi pūnaewele i hana pololei ʻia ma nā kahua mokulele ma nā helu 4.8, e like me ka comScore's passively-nānā i ka ʻike pili pūnaewele. ʻOiai ua hoʻonoho lōʻihi ʻo Southwest iā ia iho ma ke ʻano he mokulele kūʻai waiwai, ʻo kahi hapa o kona ulu ʻana i ka mahele e hui pū me ke kau ʻana i nā uku hou no nā lawelawe e like me ka nānā ʻana i nā ukana a me nā mea inu i loko o ka mokulele i uku ʻia e ka hapa nui o nā mea hoʻokūkū hoʻokūkū. I kēia manawa, ua hoʻokumu ʻo Southwest Airlines i kahi hoʻolaha hoʻolaha e hoʻolaha ana i kāna kulekele "Freedom from Fees".
Mahele Dala o nā Kūʻai Ticket Online ma nā kahua mokulele ʻoi loa*
Q2 2007 vs. Q2 2008
Huina US — Nā wahi home/hana/kulanui
Puna: comScore Marketing Solutions
Nā Paena Mea Hoʻolako Q2 2007 Q2 2008 Hoʻololi Point
ʻAmelika Hui Pū ʻIa 12.8% 10.7% -2.1
AirTran 4.9% 4.9% 0.0
Nā mokulele mokulele ʻo Continental 11.5% 12.3% 0.8
Delta Airlines 14.2% 13.3% -0.9
JetBlue 5.9% 7.1% 1.2
ʻO nā mokulele ʻĀkau Komohana 6.8% 4.3% -2.5
ʻO nā mokulele Southwest 28.1% 32.8% 4.8
United Airlines 7.5% 5.3% -2.2
US Airways 8.3% 9.1% 0.9
Huina 100.0% 100.0% 0.0
* ʻAʻole i hoʻokomo i nā kūʻai kūʻai tiketi i hana ʻia ma nā pūnaewele ʻoihana huakaʻi pūnaewele
(e laʻa me Expedia a i ʻole Orbitz)
"ʻO ka hoʻouka ʻana i nā uku hou no nā ʻeke i hoʻopaʻa ʻia, nā meaʻai, nā pākeke a me nā lawelawe ʻē aʻe i hoʻokomo mua ʻia i loko o ke kumukūʻai o kahi tiketi ua loaʻa i ka manaʻo nui o ka media a ua kaulana ʻole i waena o nā mea kūʻai aku, i ka hoʻokele waiwai o kēia lā, ua lilo i mea maʻalahi ke kumukūʻai," wahi a Kevin Levitt. , hope peresidena o comScore. "Ua ʻike ʻia ua hoʻokaʻawale ʻo Southwest Airlines iā ia iho ma o kāna kūlana kūʻai 'ʻaʻohe uku huna,' me ka hoʻoikaika ʻana i kāna kūʻai kūʻai tiketi pūnaewele a hoʻonui i kāna māhele mākeke."
ʻO nā mokulele ʻAmelika Hui Pū ʻIa i ʻoluʻolu loa i ke kumu kūʻai 'A La Carte'
ʻOiai ua hoʻokō ka hapa nui o nā mokulele i nā kulekele uku hou no nā lawelawe i koho ʻia, ke noʻonoʻo nei kekahi i kahi hoʻolālā kumu kūʻai 'a la carte', e kau ana i kahi haʻahaʻa haʻahaʻa me nā uku hou no nā lawelawe ʻē aʻe. ʻO ka American Airlines, no ka laʻana, ke hoʻolālā nei e neʻe i kēia ʻano kumu kūʻai i ka makahiki aʻe.
Ua ʻike ʻia ma kahi noiʻi comScore o nā mea kūʻai mokulele ʻoi aku ma mua o 1,000 ua māhele like ʻia ka manaʻo o nā mea kūʻai aku i ke ʻano kumu kūʻai 'a la carte', me 39 pākēneka o nā mea pane i makemake i kēia hale, 37 pākēneka kūʻē, a me 14 pākēneka ʻaʻole maopopo a ʻaʻole hoʻoholo. ʻO ka mea hoihoi, ʻo ka poʻe pane i ʻōlelo e makemake lākou e lele ʻo American Airlines ka mea i ʻoluʻolu loa i ke kumu kūʻai 'a la carte', me ka 57 pakeneka e hōʻike ana ua makemake lākou i ke kulekele a he 32 pakeneka wale nō e hōʻike ana i ko lākou kūʻē ʻana iā ia. ʻO ka poʻe makemake e lele i ka Continental Airlines a me Delta Airlines, ʻaʻole lākou i ʻae i ke kulekele, me ka liʻiliʻi o ka hapalua o nā mea pane e hōʻike ana ua makemake lākou.
Nīnau: Makemake ʻoe i ke kumu kūʻai 'a la carte'?
Lā: ʻAukake 2008
Puna: comScore Marketing Solutions
Na Mokulele i makemakeia e na mea pane
Hui Pū ʻIa Hui Pū ʻIa ʻAmelika Hema
ʻO nā mea pane Airlines Airlines Airlines Airlines Airlines
Pane (N=1082) (N=134) (N=93) (N=126) (N=198) (N=92)
ʻAe 38.5 56.5 48.6 48.6 50.1 53.8
ʻAʻole 37.3 31.6 37.8 40.1 35.3 29.7
ʻAʻole maopopo/
Manaʻo ʻole 14.2 11.9 13.5 11.3 14.6 16.4
* Hoʻoholo ʻia ka makemake o ka mokulele ma ka pane ʻana i ka nīnau: “ʻO wai
ʻO ka mokulele āu e makemake ai e lele pinepine?"
Ke piʻi nei nā kumukūʻai a me ka piʻi ʻana o nā uku, pēlā nō ka ʻoluʻolu o ka mea kūʻai aku
Ma muli o ke kūlana o ka hoʻokele waiwai o kēia manawa a me ka piʻi ʻana o ke kumukūʻai o ka wahie, hoʻomaopopo ka nui o nā mea kūʻai aku i nā pilikia e kū nei e nā mokulele kiʻekiʻe akā ʻaʻole i ʻae ʻia e hāʻule ke kaumaha ma luna o lākou. Ua ʻike ʻia ka noiʻi comScore he 80 pakeneka o ka poʻe pane e manaʻoʻiʻo ʻo ka piʻi ʻana o ke kumukūʻai o ka wahie ke kumu o ka piʻi ʻana o nā mokulele, akā ma lalo o 40 pākēneka e manaʻo nei he kūpono ke kumu kūʻai o kēia manawa. ʻOi aku ka nui o ka pākēneka o nā mea kūʻai aku e kūʻē i nā kulekele uku hou, me ka 7 pakeneka wale nō o nā mea pane e ʻōlelo nei ua manaʻo lākou ua kau ʻia nā uku ma hope o ke kūʻai ʻana i kahi tikiki e ʻae ʻia.
Nīnau: Pehea ka nui o kou ʻae a ʻae ʻole paha me ka ʻōlelo, "Ua ʻae ʻia nā uku hou i kau ʻia ma hope o ke kūʻai ʻana i tiketi mokulele."
Lā: ʻAukake 2008
Puna: comScore Airline Travel Survey
Pākēneka o ka huina
Nā pane pane (N=1082)
ʻAe ʻae 2.6
ʻAe 4.6
ʻAe like 14.6
ʻAʻole ʻae like 23.7
ʻAʻole ʻae 25.4
ʻAʻole ʻae loa 29.1
Ua nīnau pū ka noiʻi i nā mea kūʻai aku e pili ana i ko lākou makemake e uku i nā uku hou no nā ʻano lawelawe a me nā pono. Ua hōʻike nā mea kūʻai aku he mea liʻiliʻi paha lākou e uku no kahi uluna a i ʻole ka pākeke (82 pākēneka i ʻōlelo ʻaʻole paha lākou e uku no ka ʻoluʻolu), ka hiki ke kākau ma ke kelepona (80 pakeneka), kahi noho pukaaniani (79 pakeneka. ) a i ʻole kahi noho aisle (77 pakeneka). Ua ʻōlelo lākou e uku paha lākou no nā ʻeke nui loa (24 pākēneka i ʻōlelo ʻia he ʻano a ʻoi paha ka uku), ʻike pūnaewele (20 pākēneka), a i ʻole kahi ʻeke ʻeke lua (18 pākēneka).
Nīnau: Inā loaʻa i nā mokulele nā uku hou no kēlā me kēia lawelawe ma lalo nei, pehea ʻoe e uku ai i ka uku hou no kēlā me kēia lawelawe?
Lā: ʻAukake 2008
Puna: comScore Airline Travel Survey
% o ka huina o na mea pane
(N = 1082)
Loaʻa paha a ʻAʻole paha
Hiki paha a i ʻole nā lawelawe lawelawe
ʻEke Nui 24.2 53.3
Loaʻa Pūnaewele 20.2 65.1
ʻeke ʻeke lua 18.4 60.6
ʻOi aku ka lumi wāwae 16.9 65.6
Hoʻololi i nā lele 16.7 63.8
Hoʻopaʻa ʻaoʻao ʻaoʻao 14.7 71.8
ʻEke i nānā mua ʻia 13.9 73.1
Nā mea inu ʻona ʻole 11.9 75.4
Noho pukaaniani 8.9 79.3
Noho Aisle 8.4 77.3
Hoʻopaʻa ma ke kelepona 8.3 79.9
ʻO ka uluna a i ʻole ka Bulu 8.3 81.5
He aha e lawe ʻia mai kēia ʻatikala:
- While Southwest has long positioned itself as an economically priced airline, part of its growth in share coincides with the imposition of additional fees for services such as checking luggage and in-flight beverages charged by the majority of the competing suppliers.
- Those who prefer to fly Continental Airlines and Delta Airlines were less receptive to the policy, with less than half of respondents indicating they were in favor of it.
- “Charging additional fees for checked bags, meals, blankets and other services previously included in the cost of a ticket has received significant media attention and has been widely unpopular among consumers who, in today’s economy, have become increasingly price sensitive,”.
