2020: Makahiki paʻakikī no Cologne Tourism

2020: Makahiki paʻakikī no ka mākaʻikaʻi Cologne
2020: Makahiki paʻakikī no ka mākaʻikaʻi Cologne
i kakauia ma Harry Johnson

Ua nui ka emi ʻana o ka mākaʻikaʻi, a ua ʻoi loa kona hopena i ka ʻāpana holoʻokoʻa. Eia nō naʻe, ua ʻoi aku ka maikaʻi o nā mea no Cologne.

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  • Ua hoʻopaʻa ʻo Cologne Tourism i ka emi ʻana o nā helu malihini ma muli o ka maʻi maʻi coronavirus ma 2020
  • Ua hoʻopaʻa inoa ʻo Cologne Tourism i ka 1.44 miliona i hōʻea mai a me 2.56 miliona mau noho pō ma ke kūlanakauhale katedral.
  • Ma hope o ka hoʻomaka ʻana i kahi hoʻomaka maikaʻi loa i 2020 a loaʻa iā Pepeluali maikaʻi loa o nā manawa āpau, ua pau ka mākaʻikaʻi i Cologne ma muli o nā palena huakaʻi holo honua i kau ʻia ma ka pane ʻana i ka maʻi maʻi coronavirus a me nā laka ʻelua i Malaki / ʻApelila a me Nowemapa. /Kekemapa

Ua paʻakikī ka ʻoihana mākaʻikaʻi ma Cologne i 2020 ma muli o ka Covid-19 maʻi maʻi maʻi. Ua hoʻopaʻa inoa ka State Statistical Office o North Rhine-Westphalia, IT.NRW, i ka 1.44 miliona i hōʻea mai a me 2.56 miliona mau noho pō ma ke kūlanakauhale katedral. Hōʻike kēia mau helu i ka emi ʻana o 62.3 pākēneka no nā hōʻea i hoʻopaʻa inoa ʻia ma nā hōkele o Cologne a me 61.1 pākēneka no nā noho pō.

"Ua nui ka emi ʻana o ka mākaʻikaʻi, a ua ʻoi loa kona hopena i ka ʻāpana holoʻokoʻa. Eia nō naʻe, ua ʻoi aku ka maikaʻi o nā mea no Cologne, "wahi a Dr Jürgen Amann, Luna Nui o ka Cologne Tourist Board, i kāna loiloi ʻana i ke kūlana. "I ka wā o ka laka mua, ua hana koke mākou e hōʻoia i ka hoʻomau ʻana o ka poʻe e ʻike iā Cologne a me mākou, a ua hana pū mākou me nā luna o ke kūlanakauhale e hoʻomaka i ka hoʻolaʻa hoʻolaʻa #inKöllezeHus (manaʻo i ka home ma Cologne)," wahi āna. “Ua uku ʻia kēia hana i ka wā i hoʻokuʻu ʻia ai nā mea paʻa i nā mahina kauwela. Ua hiki iā mākou ke hoʻokipa i nā malihini he nui mai nā mākeke kokoke i ko mākou kūlanakauhale nui ma Rhine. E hoʻomau mākou i kēia kulekele ma 2021. Ua hoʻolālā mākou i nā hana he nui e hoʻopiha ai i ka poʻe me ka hoihoi no Cologne.

Ma hope o ka hoʻomaka ʻana i kahi hoʻomaka maikaʻi loa i 2020 a loaʻa iā Pepeluali maikaʻi loa o nā manawa āpau, ua pau ka mākaʻikaʻi i Cologne ma muli o nā palena huakaʻi holo honua i kau ʻia ma ka pane ʻana i ka maʻi maʻi coronavirus a me nā laka ʻelua i Malaki / ʻApelila a me Nowemapa. /Kekemapa. He hopena koʻikoʻi kēia mau hana i ka ʻoihana huakaʻi a me nā hanana ma Cologne, kahi e hoʻohana ai ma mua o 30,000 mau kāne a me nā wahine. ʻO ka wehe ʻana i kēlā me kēia ʻanuʻu i loko o nā mahina kauwela ʻehā i ola i ka ʻoihana a lawe mai iā mākou i kahi kiʻekiʻe.

Eia nō naʻe, ʻo ka ʻoihana kalepa a me ka ʻoihana hui i koʻikoʻi loa no Cologne, me ka hapa nui o nā mākaʻikaʻi pili i ka ʻoihana, ua kokoke pau loa. Eia kekahi, ma muli o nā kaohi i hiki ʻole i nā mākaʻikaʻi mai nā mākeke kumu honua ke hele. Ua alakaʻi kēia i kahi hoʻololi hoʻololi i ka hui malihini kipa, me ka piʻi ʻana o ka poʻe kipa leʻaleʻa mai ka mākeke Kelemania, a me ka hopena maikaʻi o ka noho lōʻihi ʻana he 1.8 mau lā.

Pahuhopu: Mālama a hoʻoikaika i ka ʻoihana mākaʻikaʻi

Ma 2021 e hoʻomau ka Cologne Tourist Board i kāna mau hana hoʻokele pilikia. ʻO ka pahuhopu nui ke kākoʻo i nā hoa hana a mālama i ka ʻoihana mākaʻikaʻi ma Cologne. E hoʻonui ʻia ka hoʻolaʻa hoʻolaʻa #inKöllezeHus (manaʻo i ka home ma Cologne) ma o ka hoʻohui ʻana i kekahi mau ana o kēlā me kēia kanaka, e komo pū ana me nā wikiō wikiō ma ka media media, kahi hoʻolaha hoʻolaha "Ma waho o ka Home" i kahi hui i wehewehe ʻia o nā conurbations Kelemania, kahi OTA hoʻolaha me nā kahua huakaʻi nui ma nā mākeke kokoke o Kelemania, Switzerland a me Farani, a me ka "Discover Cologne Day".

Ma ka ʻāpana MICE, ʻo ka hana hoʻolaʻa "Cologne. Mākaukau i kou wā e hiki ai” e kākoʻo i ke kūlanakauhale ma ke ʻano he huakaʻi no nā ʻahaʻaina kālepa a me nā ʻaha kūkā. Ma ka launa pū ʻana me ka Europäisches Institut für Tagungswirtschaft (European Institute for the Conference Sector - EITW) ke hana ʻia nei kahi noiʻi o ka hoʻihoʻi ʻana o ka mākeke MICE o Cologne i mea e ʻike ai i nā wahi hoʻomaka no nā hana i loaʻa i ke kūlanakauhale ma hope o ka pau ʻana o ka maʻi maʻi coronavirus.

Ke holo wikiwiki nei ka hoʻololi ʻana i kahi hui hoʻokele wahi

Ma kahi o nā hana hoʻokele pilikia e pono ai, e hoʻomau ʻia ka hoʻonohonoho hou ʻana o ka ʻoihana i ka wā e hiki mai ana i kahi hui hoʻokele huakaʻi, i hoʻomaka i 2020. Aia kēia kaʻina hana i nā hoʻololi hoʻololi, e like me kahi ʻōnaehana hoʻokele moʻohelu kī hou i hoʻokumu ʻia a me ka hoʻoikaika ʻana i nā kamaʻilio hui. E akaka loa ana ka hana nui a ka Papa Kaaakamai o Cologne no keia mua aku. ʻO ka nānā ʻana i ka hoʻoikaika ʻana o ka poʻe kipa i Cologne a me kahi kaʻina hana pūʻulu e pili ana i kēia loiloi e hāʻawi i nā ʻike i nā kumuhana i hiki ke hoʻohana ʻia e hoʻāla i ka hoihoi o nā malihini e hiki mai ana no Cologne.

E pili ana i ka hoʻomohala ʻana o nā mākeke ʻē aʻe, e kālele ikaika ka Cologne Tourist Board i nā wahi kūikawā me ka hiki ke hoʻohiki. No ka laʻana, he kuleana koʻikoʻi ka wahi o ka mākaʻikaʻi lapaʻau no Cologne i ka wā lōʻihi e pili ana i ka waiwai i hoʻohui ʻia no ka mākaʻikaʻi. I loko o ke ʻano o ka hoʻonui ʻia ʻana o ka digitalization, e hoʻonui ʻia a hoʻoikaika ʻia nā kaila media kaiapili o ka hui ma o ka ʻaelike hui pū ʻana me nā influencers i koho ʻia. E hele ana kahi podcast e pili ana i Cologne ma ka pūnaewele i ka pūnāwai.

I mea e hoʻoikaika mau ai ʻo Cologne ma ke ʻano he wahi MICE, e hoʻonui ka Cologne Convention Bureau (CCB) o ka Cologne Tourist Board i kāna mau hana e hiki mai ana e hoʻopili i ka loaʻa. E kākoʻo ʻia kēia mau hana e ka hui pū ʻana me ka German Convention Bureau (GCB) ma ka pahu noʻonoʻo "Future Meeting Space" a me ka "Virtual Venue".

"Ma o kēia hoʻolālā hoʻolālā mai ke kālepa huakaʻi a hiki i ka hoʻokele huakaʻi hele mākou e hana i ka Cologne Tourist Board i kūpono no ka wā e hiki mai ana. ʻO kēia kā mākou e hana nui ai i ka wā lōʻihi i ka hoʻonohonoho pono ʻana iā Cologne ma ke ʻano he wahi huakaʻi i loko o kā mākou ʻoihana hoʻokūkū. E lilo ʻo 2021 i makahiki hoʻololi, "wahi a Dr Jürgen Amann e pili ana i kēia ʻike i ka wā e hiki mai ana. "Ke manaʻo nei mākou e hoʻihoʻi hou ka holo ʻana o ka mākaʻikaʻi i Cologne a hoʻomohala i ka concentrically, e hele mai ana mai ka ʻāina a puni a me Kelemania holoʻokoʻa, a laila mai nā mākeke kokoke e like me Belgium a me Netherlands. Manaʻo ka poʻe loea ʻoihana e ʻike i kahi maʻamau o ka mākaʻikaʻi e hoʻomaka ana ma 2023/24. I ka wā lōʻihi, e ʻike hou mākou i nā helu hoʻopaʻa moʻolelo. "

He aha e lawe ʻia mai kēia ʻatikala:

  • The recovery campaign #inKöllezeHus (feel at home in Cologne) will be expanded through the addition of a number of individual measures, including video clips on social media, an “Out of Home” poster campaign in a defined group of German conurbations, an OTA campaign with huge travel platforms in the nearby markets of Germany, Switzerland and France, and the “Discover Cologne Day”.
  • 56 million overnight stays in the cathedral cityAfter getting off to a very good start into 2020 and having the best February of all time, tourism came to a complete halt in Cologne because of the worldwide travel restrictions imposed in response to the coronavirus pandemic and the two lockdowns in March/April and November/December.
  • After getting off to a very good start into 2020 and having the best February of all time, tourism came to a complete halt in Cologne because of the worldwide travel restrictions imposed in response to the coronavirus pandemic and the two lockdowns in March/April and November/December.

No ka mea kākau

Harry Johnson

ʻO Harry Johnson ka hoʻoponopono hoʻoponopono na eTurboNews no ka mroe mamua o 20 makahiki. Noho ʻo ia ma Honolulu, Hawaii, a no ʻEulopa. Leʻaleʻa ʻo ia i ke kākau ʻana a me ka uhi ʻana i ka nūhou.

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