Ma muli o ka maʻi maʻi maʻi COVID-19, ua hoʻoneʻe ʻia nā puke holo moku mai nā mea waena me nā poʻe mākaʻikaʻi holo moku e koho e puke pololei me ka laina holo moku ma mua o ka Online Travel Agent (OTA) a i ʻole ke alanui kiʻekiʻe.
Loaʻa i ka ʻoihana mai moku peʻa Ua hoʻonui ʻia nā mea waena ma 2021 e 65% makahiki-ma-makahiki (YoY) mai $11.8 biliona a i $19.5 biliona. Eia nō naʻe, ua piʻi aʻe ka poʻe holo moku holo moku i kahi kiʻekiʻe kiʻekiʻe. Wahi a ʻO ka International Cruise Lines Association (CLIA), ua piʻi aʻe ka mākaʻikaʻi holo moku e 95% YoY mai 7.1 miliona a i 13.9 miliona mau kānaka.
ʻAʻole e like me nā ʻāpana ʻē aʻe i ka huakaʻi a me ka mākaʻikaʻi, ʻaʻole pili ka pākēneka o ka loaʻa kālā no nā intermediaries. moku peʻa ka ulu ʻana o ka poʻe kaʻa ma 2021, e ʻōlelo ana e makemake nā mea mākaʻikaʻi holo moku e ʻoki i ka middleman a kākau pololei me ka laina holo moku.
I kahi kūlana maʻi maʻi, manaʻo nui ʻia nā loaʻa kālā a me nā huakaʻi e like like me ko lākou ulu ulu ʻana, me nā ʻokoʻa marginal wale nō. No ka laʻana, inā mākou e nānā i ka huakaʻi hele i waho o ka honua holoʻokoʻa, ua hoʻonui ʻia nā huakaʻi holoʻokoʻa e 95% YoY i 2021 a ua hoʻonui ʻia nā kālā i waho e 99% YoY e like me ka Tourism Demands and Flows Database. Eia nō naʻe, ke nānā pono nei i ka ʻoihana holo moku, ʻike maopopo ʻia ka maikaʻi o nā intermediaries me ka piʻi ʻana o ka loaʻa kālā he 30% haʻahaʻa ma mua o ka ulu ʻana o ka poʻe.
Ma ka ʻaoʻao ʻē aʻe, ʻo kēia hoʻololi ʻana i ka hana hoʻopaʻa inoa e hōʻike ana i ka manaʻo o ka mea kūʻai aku i kēia manawa i nā mea waena. Ma kahi Q3 2019 Tourism Consumer Survey, 44% o nā mea pane i ʻōlelo maʻamau lākou e puke ma o kahi mea hoʻolaha e like me ka OTA. Eia nō naʻe, i kahi noiʻi Q4 2021, ʻo 24% wale nō o nā mea pane i ʻōlelo ua hoʻopaʻa lākou i kā lākou hoʻomaha hope ma o kēia ʻano hoʻopaʻa inoa. Eia kekahi, ua hoʻonui ʻia ka poʻe pane i ʻōlelo ua kākau pololei me ka mea hoʻolako mai 32% a i 36%.
Aia kahi papa inoa o nā kumu moku peʻa ʻOi aku ka makemake o ka poʻe huakaʻi e hele pololei, ʻo ia ka hopena o ka maʻi maʻi. Makemake kekahi i ka maʻalahi a me ka maluhia o ka noʻonoʻo, aʻo nā poʻe ʻē aʻe i hōʻino ʻia ko lākou hilinaʻi ma muli o ka ʻike maikaʻi ʻole o ka mea kūʻai aku, ʻoi aku ka pili ʻana i nā hoihoi.
Eia kekahi, pilikia pū ka hemahema o ka ʻoihana, me ka nui o nā mea kūʻai aku holo moana i waiho ʻia i ka wā maʻi maʻi a ma hope o ka neʻe ʻana i nā ʻoihana like ʻole. Eia nō naʻe, hiki ke hoʻoponopono ʻia kēia mau pilikia, e hōʻike ana he neʻe pōkole wale nō kēia, akā pono e hana nā mea hoʻokele moku i kēia manawa e hōʻoia i hiki iā lākou ke hopu i ka noi ma 2022.
