LUSAKA, Zambia - Ke hoʻomaka nei ka Papa Hoʻokele o ka ʻāina o ʻApelika waena o Zambia i ka hoʻokūkū honua no kahi huaʻōlelo hou a me kahi hōʻailona hou e hōʻailona iā Zambia ma ke ʻano he wahi mākaʻikaʻi pono e ʻike. Wehe ʻia ka hoʻokūkū no kēlā me kēia ma ka honua ma mua o 18 makahiki *. E kiʻi wale mai me kahi huaʻōlelo snappy (ma ka ʻōlelo Pelekania) a i ʻole kahi hoʻolālā logo maikaʻi no Zambia Tourism. ʻO ka makana no kēlā me kēia lanakila he 15 lā, US $30,000 huakaʻi no ʻelua i Zambia.
Ma ka pane ʻana i ka noiʻi mākeke, ke ʻimi nei ka papa e hoʻololi i kāna tagline kahiko, "Zambia, ʻo ʻAmelika ʻoiaʻiʻo." Pahuhopu? E hoʻonoho hou i ka ʻāina ma ke ʻano he wahi hoʻokipa papa inoa. ʻO Zambia (ʻo Northern Rhodesia ma mua) kekahi o nā ʻāina maikaʻi ʻole a maikaʻi loa ma ʻApelika a pau, i ʻike maikaʻi ʻia no kāna mau paka wao nahele waiwai nui, nā safaris maʻamau, a me ka wailele ʻo Victoria, kekahi o nā mea kupanaha ʻehiku o ke ao kūlohelohe.
Wehe ʻia ka hoʻokūkū hoʻokūkū ʻo ReBrand Zambia i kēia lā a pani i ka lā 25 o Pepeluali, 2011. E koho ana nā poʻe komo a me ka lehulehu i nā mea koho hope ʻelima. ʻO kahi papa e komo pū ana nā luna kānāwai kaulana e hoʻoholo i nā mea lanakila hope ʻelua. E hoʻolaha ʻia nā mea lanakila ma ka pūnaewele ʻo Zambia Tourism a me ka ʻaoʻao Facebook (Zambia Tourism) ma Malaki 21.
ʻO kēlā me kēia makana: he 15 lā, nā lilo āpau i uku ʻia i Zambia no ʻelua, me nā mokulele honua, kahi ʻike safari maoli ma ʻekolu mau paka holoholona hihiu, kahi kipa i Victoria Falls, a me nā ʻano hana koho. Elepani hele, kekahi? A i ʻole, no ka lawaiʻa lele maikaʻi, pehea e hoʻolei aku ai me ka iʻa tiger ʻApelika ma ka muliwai Zambezi? Hiki i ka poʻe huakaʻi ke hele i ka leʻaleʻa bungee, ka rafting wai keʻokeʻo, a me nā mea hou aku. E komo i loko o ka ʻauʻau.
E leka uila i kāu slogan a/a i ʻole logo (kiʻekiʻe 1 MB) a e hahai ana i ka ʻike iā [pale ʻia ka leka uila] ma ka lā 25 o Pepeluali, 2011. E hoʻokomo i ʻekolu manaʻo manaʻo akā hoʻokahi wale nō komo no ka leka uila. Nā kikoʻī hou aku? E kipa i ka ʻaoʻao hoʻokūkū o Zambia Tourism.
• Kou inoa, leka uila, helu wahi, kelepona
• Ka lāhui a me ka ʻāina i noho ai
• Inā paha ua kipa mua ʻoe iā Zambia
• Makemake ʻo Zambia Tourism e hōʻano hou iā ʻoe ma Zambia Tourism news a e hoʻohui iā ʻoe i kāna waihona, ke ʻole ʻoe e ʻōlelo ʻē aʻe.
E hahai i ka hoʻokūkū ma Facebook (Zambia Tourism) a me Twitter @Zambia_Tourism
*Koe na limahana a me na mea kuka o ka Zambia Tourism Board, ka Tourism Council of Zambia, the World Bank Group, the Department for International Development a me ko lakou mau ohana pili.
