I kēia lā, hoʻolaha ka hoʻolālā kikohoʻe a me ka ʻoihana kūʻai brand Wildebeest i kahi hui kūʻai kūʻai kūʻokoʻa me Cooler, kahi hui ʻenehana ʻenehana e hāʻawi ana i nā hopena hou no ke ana kalapona a me ka neutralization. Ke hoʻomau nei ka hoʻololi ʻana i ke aniau i nā kaiāulu a puni ka honua, Wildbeest e lawe mai i ka ʻenehana hoʻokele API a Cooler i ka ʻoihana huakaʻi a me ka ʻoihana mākaʻikaʻi o ʻAmelika ʻĀkau, ʻoiai nā hui e hoʻohuli hou i kā lākou hoʻoikaika ʻana e hōʻemi i ka hoʻokuʻu ʻana. ʻO ka hoʻonā ʻo Cooler e helu koke a hoʻokaʻawale i ke kapuaʻi kalapona o kekahi huahana a i ʻole lawelawe - e maʻalahi i nā ʻoihana ke hoʻokō i kā lākou mau hoʻohiki ʻana i ke aniau a hāʻawi i nā hōʻike ʻike maopopo i kā lākou mea kūʻai aku a me nā mea kuleana.
No nā makahiki he mau makahiki, ua hoʻopili ka ʻoihana huakaʻi me kā lākou kuleana i ka hāʻawi ʻana i kahi honua e hoʻomehana ana, ʻoi aku ma mua o ka hoʻokuʻu CO2 mokulele. Nui nā māka huakaʻi i kēia manawa e hāʻawi i nā papahana carbon offset kuʻuna, e like me ka poʻe loea, hōʻike i nā hopena like ʻole. Lawe ʻo Cooler i kahi ala ʻē aʻe, i ka hāʻawi ʻana i ka neutralization o ka hoʻokuʻu kalapona ma ke kūʻai ʻana i nā ʻae mai nā mea hoʻohaumia i nā mākeke haumia i hoʻoponopono paʻa ʻia ma nā mokuʻāina ʻo US.
ʻOiai ka hopena o ka maʻi maʻi maʻi i ka ʻoihana mākaʻikaʻi honua, ua hoʻohuli hou nā hui he nui i kā lākou mau kulekele aniau i ka wā o nā pōʻino kūlohelohe a me ka maka i ka ea maʻemaʻe a me ka wai ma muli o ka emi ʻana o ka neʻe ʻana o nā kānaka.
Ua ʻōlelo ʻo Tom Buckley, Luna Kūʻai Nui ma Wildebeest, "Hoʻoholo pinepine ka mea kūʻai huakaʻi i kēia lā i ke kūʻai ʻana ma muli o ka moʻolelo o ka hopena o ke kaiapuni. Ua hauʻoli ʻo Wildebeest e lawe mai iā Cooler i kā mākou huakaʻi a lawe i nā mea kūʻai aku e hoʻomaopopo i kēia ʻano ikaika, a makemake lākou e kamaʻilio i kā lākou mau hoʻololi ʻana i ke aniau ma nā ʻano hou a me ka hana.
Ua hoʻohui ʻo Michel Gelobter, ka mea nāna i hoʻokumu iā Cooler a me kekahi o nā alakaʻi hoʻomau a me nā mea hoʻolālā ea o ka honua, "Ua hauʻoli mākou i ka hui pū ʻana me Wildebeest i ko lākou kōkua ʻana i nā hui huakaʻi e hoʻoponopono i kā lākou mau pilikia hoʻololi i ke aniau. ʻOiai ʻo ka huakaʻi hele no ka hapa nui o ka hoʻoiho kalapona honua, ʻo ia hoʻi ka nui o ka manawa kūpono no ka hana hou ʻana ma o ka ʻenehana neutralization e like me Cooler.
He aha e lawe ʻia mai kēia ʻatikala:
- Despite the pandemic's impact on the global tourism industry, many companies have recently re-focused their climate policies during a time of multiple natural disasters and with an eye on cleaner air and water as a result of decreasing movement of people.
- Michel Gelobter, co-founder of Cooler and one of the world's leading sustainability and climate strategists adds, “We're excited to be partnering with Wildebeest as they help travel companies to tackle their climate change challenges head-on.
- Cooler's solution instantly calculates and neutralizes the carbon footprint of any product or service — making it easy for companies to achieve their climate commitments and provide transparent impact reports to their customers and stakeholders.
