ʻO ka ʻoihana ma hope o ka "ʻAuhea ʻoe i ke koko hell?" hoʻolaha, ʻo M&C Saatchi, ua hoʻokuʻu ʻia i waho o ka heihei no ka mālama ʻana i ka mooolelo hoʻolaha hoʻolaha no Tourism Australia, i manaʻo ʻia e hoʻolaha i kahi papa inoa pōkole o nā keʻena ʻelua i kēia lā. I ka hōʻoia ʻana i ka nūhou, ua ʻōlelo ʻo M&C Saatchi's Asia Pacific & US executive executive, Tom Dery: "Haʻaheo mākou i ka hana a mākou i hana ai a hui pū mākou i kahi laina lōʻihi o nā mea hoʻokele ʻo Tourism Australia ʻaʻole i koho hou ʻia."
I ka pule i hala, ua huki ʻo Clemenger BBDO i waho, e waiho ana iā Publicis Mojo, Saatchi & Saatchi, Singleton Ogilvy & Mather, a me Whybin TBWA. ʻO MPG a me ka mea incumbent, ʻo Carat, ke hakakā nei no ka hoʻolālā media a kūʻai aku i ʻāpana o ka moʻokāki.
smh.com.au
