Ua ʻōlelo ka National Advertising Division (NAD) o BBB National Programs e hoʻopau ʻo WaterWipes i nā koi e ʻōlelo ana:
• ʻO WaterWipes ka "#1 holoi i nā kumu o ka diaper rash"
• ʻO WaterWipes ka "#1 holoi holoi holoi e kōkua ana i nā kumu o ka diaper rash"
• "He mana ia, ua hōʻoia ʻia mākou ma ke ʻano he #1 holoi e kūʻē i ke kumu o ka maʻi diaper."
ʻO kēia mau ʻōlelo hoʻopiʻi, i ʻike ʻia ma ka pūnaewele o ka mea hoʻolaha a me nā kaila kaiapili, ua hoʻopiʻi ʻia e Kimberly-Clark Corporation, ka mea hana i nā holoi holoi hoʻomaʻemaʻe hoʻokūkū no nā pēpē.
Ma ke kākoʻo ʻana i kāna mau koi, ua hilinaʻi ka mea hoʻolaha i nā hopena o kāna "Baby Skin Integrity Comparison Survey" (BaSICS Study), i hoʻolālā ʻia e hoʻohālikelike i ʻekolu mau ʻano like ʻole o nā pēpē pēpē me ka hoʻohana ʻana i nā mākaʻikaʻi makua i ka ulu ʻana o ka diaper rash i nā pēpē mai ka hānau ʻana. a hiki i ka ewalu pule.
I ka noʻonoʻo ʻana inā he hōʻike hilinaʻi kūpono ka BaSICS Study e kākoʻo i nā ʻōlelo hoʻopiʻi, ua hōʻike ʻo NAD i kekahi mau hopohopo me kāna ʻano hana, ʻo ia hoʻi:
• Ua haiki loa ke ao holookoa no ke kokua ana i na koi nui #1;
• ʻAʻole hiki i ka haʻawina ke hoʻāʻo e hoʻomalu no ka hoʻohana ʻana i nā ʻili ʻili a me nā lotions no ka mālama ʻana i nā pēpē me ka maʻi maʻi diaper, hiki ke hoʻopilikia nui i ka hana o ka holoi ʻana i ka pale ʻana i ka maʻi diaper; a
• ʻAʻole i hoʻāʻo ka haʻawina e makapō i ka hōʻailona ʻana a me ke kūʻai aku ʻana ma luna o ka puʻupuʻu ponoʻī, i hiki ke hoʻokaʻawale i nā pane o nā mea noiʻi.
Ua hoʻoholo ʻo NAD ʻaʻole hāʻawi ka haʻawina i ka manaʻo kūpono no nā ʻōlelo kiʻekiʻe ākea a i ʻole ka ʻōlelo hoʻokumu e pili ana i kēia pilikia.
Ua ʻike ʻo NAD i nā koi ākea ākea e like me ka "claim #1" e koi i ke kākoʻo ikaika, aʻo kahi ʻōlelo "clinically proven" pono i ka hoʻāʻo ʻana a me ka mālama pono ʻia i ka huahana hoʻolaha. ʻOiai ke kūʻokoʻa nei ka mea hoʻolaha e haʻi i ka maikaʻi o kāna holoi ʻana ma ke ʻano maʻamau, ua ʻōlelo ʻo NAD e hoʻopau ʻia nā ʻōlelo hoʻopiʻi ma muli o kona hopohopo me ka hilinaʻi o ka BaSICS Study.
I loko o kāna ʻōlelo hoʻolaha, ua ʻōlelo ʻo WaterWipes ʻoiai ʻo ia e "mahalo i ke kaʻina hana hoʻoponopono ponoʻī, ua hōʻino ʻia i ka manaʻo o ka NAD ʻaʻole i kākoʻo ʻia ka '#1 holoi i ka diaper rash' a me nā ʻōlelo 'hōʻoiaʻiʻo' i hoʻohana ʻia i kāna hoʻolaha hoʻolaha US. ka haʻawina BaSICS. Ua ʻōlelo ka mea hoʻolaha "akā naʻe, no ke kākoʻo ʻana i ka hoʻoponopono ponoʻī ʻana, e hana ʻo WaterWipes i nā hoʻololi i nā koi impugned e like me ka mea e pono ai e hoʻokō i ka ʻōlelo a ka NAD."
Hiki ke loaʻa nā hōʻuluʻulu manaʻo hoʻoholo hihia BBB National Programs ma ka waihona hoʻoholo hihia. No ka kikokikona piha o NAD, NARB, a me CARU, e kau inoa i ka waihona pūnaewele.
He aha e lawe ʻia mai kēia ʻatikala:
- While the advertiser is free to tout the efficaciousness of its wipes generally, NAD recommended that the challenged claims be discontinued given its concerns with the reliability of the BaSICS Study.
- The study’s failure to attempt to control for the use of skin creams and lotions to treat infants with diaper rash, which could significantly impact the role of the wipes in preventing diaper rash.
- In its advertiser statement, WaterWipes stated that while it “respects the self-regulatory process, it is disappointed with the NAD’s conclusion that the ‘#1 wipes against diaper rash’.
