Inā pili ka hoʻolālā huakaʻi ʻo Nowemapa i ka lele ʻana mai Los Angeles, mai pūʻiwa i ka ʻike ʻana iā ʻoe iho e kū ana ma hope o kahi papa kanaka ʻōhule ʻōhule.
E hoʻomaka ana i ka hopena o ʻOkakopa, e hoʻonohonoho ana ʻo Air New Zealand i nā mea hana ma LAX e hoʻolaha i ka mana hoʻololi o ka huakaʻi ʻana i Nūhōlani, me nā huaʻōlelo e like me “Pono kahi Hoʻololi? Head Down to New Zealand ”inked temporarily on the backs of their shave skulls.
Wahi a Roger Poulton, ka Pelekikena Pelekikena ʻo Air New Zealand ma ʻAmelika, “ʻO ka poʻe e koho ana i kahi huakaʻi hele lōʻihi e pono e hōʻoiaʻiʻo ʻia e loaʻa iā lākou ka ʻike o ke ola holoʻokoʻa. He aha ke ala maikaʻi aʻe e hōʻike ai i kahi hoʻololi keu ma mua o ka kahiʻumi ʻana i ke poʻo? "
ʻO ka hoʻohana ʻana o ka mokulele i nā “cranial billboard” he mea kū hoʻokahi ia, akā ua hānau ʻia ia ʻano hana no ka pono. Ua lilo ka ʻoihana mokulele honua i nosedive, e ʻehaʻeha nei i kekahi mau $ 5 biliona i nā nalowale i ka makahiki i hala iho nei, e like me ka International Air Transport Association - ka makahiki ʻelua ʻoi loa (ma hope o ka lilo ma hope o 9/11) mai ka wā o ka huakaʻi ea. ʻOiai he nui nā mokulele i pane i ka pilikia ma o ka hoʻohui ʻana, ke faila ʻana no ka panakalupa a i ʻole ke ʻoki ʻana i nā kumukūʻai, ua ʻoi aku ka ʻimi o kekahi poʻe - ma ke komo ʻana i nā poʻo inoa, a me nā mea hoʻolaha ākea loa.
I ka waenakonu o ʻAukake, ua hoʻomaka ʻo ka mea lawe Irish ʻo Ryanair i ke ʻano ke hoʻohiki ʻo ia i nā likiki mokulele manuahi i nā haumāna kula kiʻekiʻe he 100 Pelekane kiʻekiʻe i kū ma kahi pā ma Liverpool. ʻO ka hopu wale: no ka loaʻa ʻana o nā manuahi, pono nā haumāna e hōʻike hōʻoia ʻaʻole lākou i holomua i kā lākou mau hōʻike A-pae (pono ke hele i nā pae A no ke komo ʻana i nā kulanui ʻoi loa o UK). Ua hoʻolaha ʻo Ryanair i ka makana me ka paipai ʻana i nā ʻōpio e "Poina e pili ana i ka hele ʻana i Oxford a i ʻole Cambridge" a e huakaʻi ma kahi ʻē. Ua leʻaleʻa kekahi mau nūhou o ʻEulopa e ia; ʻo nā poʻe ʻē aʻe (me nā mākua o nā haumāna o ke koleke) ʻaʻole nui.
Ma hope koke iho, ua kākoʻo ʻo JetBlue i ka ante me kahi hāʻawi ākea ākea - a hoʻolaha ākea - hāʻawi. Ma Kepakemapa 7, kau nā mokulele 300 mau tikika holoholo kūloko no ke kūkālā ma eBay, ʻo ka hapa nui me nā noi e hoʻomaka ana he ʻelima a ʻumi keneta paha. ʻOiai i ka wā i pani ʻia ai nā kudala he mau lā ma hope mai, ua hoʻokau ka wai o nā mea kūʻai aku i ke kumu kūʻai, ua ʻōlelo ʻo Alison Eshelman, haʻi ʻōlelo ʻo JetBlue, ua kūleʻa ka manaʻo. Ua hoʻolauna ʻo JetBlue i ka mokulele i kahi kahua kūʻai aku hiki ke loaʻa hou - eBay's - a ʻo ka poʻe i hopu ʻia i nā likiki e mālama ʻia ma kahi o 40 pākēneka o nā uku kūʻai maʻamau.
ʻAʻole ia he mea kupanaha i ka wā i komo ai ʻo Richard Branson i loko o ka pāʻani. ʻO ka lunahoomalu o ka Pūʻulu Puʻupaʻa - nāna e lawelawe i nā mea lawe moku ʻo ʻAkelanika ʻAmelike a me Virgin America - he kūlana maikaʻi no ka hoʻowalewale ʻana i ka nānā ʻana o ka poʻe media ma mua o ka pā ʻana o ka ʻea i kāna patch maikaʻi ʻole o kēia wā. Ma mua o kēia makahiki, ua hana ʻo ia i kahi buzz e ka lele ʻana i kahi jet "biofueled" hoʻokolohua me ka hui ʻana o ka niu a me nā aila babassu, a laila hoʻolaha ʻo ia e hoʻomaka i ka lawelawe mokulele mokulele mokulele mua loa o ka honua, ʻo Virgin Galactic. I ka hoʻomaka ʻana o Kepakemapa, eia naʻe, ua hana ʻo Branson i nā poʻo inoa me kahi ʻoi aku ka nui o ka hana populist: ua hui pū ʻo ia i nā mokulele ma ke ala ʻo New York-to-Las Vegas wahine ʻo Virgin America me ka pūʻulu HBO kaulana ʻo "Entourage."
E hoʻolauna i ke ala hou (a me ke kau hou o ka hōʻike kīwī), he mau ʻauwaʻa ʻo Airbus jet i wahī ʻia i nā hōʻailona Entourage, a ua hoʻolauna pū ʻia kahi pūʻulu "Entourage Class" i hoʻokahi mahina no nā mea kaʻa o ka papa mua, me nā keu VIP e like me ma luna o ka papa cashmere a me nā kokoleka Godiva. Ma kahi pāʻina kickoff ma ke kahua mokulele o JFK, ua kiʻi 'ia' o Branson me ka hakakā champagne-spray me nā hōkū o ke kīwī.
Akā ʻo ka hoʻohana ʻana a Air New Zealand i nā “cranial billboard” e māka ana ka hana mua a ka mokulele e hōʻailona maoli i nā kānaka. Ua hoʻokumu ʻia ka hoʻouka kaua ma Nu Kilani i ka waena o Kepakemapa, i ka wā a ka mokulele i hoʻolaha ai i ke kāhea ʻana no 70 mau ʻōhule ʻōhule (a ʻoluʻolu paha e ʻako ʻia); ua hōʻike ʻia he haneli o nā mea e ʻimi ana i ka makemake. ua hoʻouna aku kekahi i nā leka uila mai kahi mamao loa a hiki i Florida.
ʻO ka kūleʻa o ka hoʻokūkū ma ka ʻāina ʻōiwi, i ʻōlelo ʻia e ka Luna Hoʻolālā ʻAmelika Hui Pū ʻIa ʻo Steve Bayliss, ʻo ia ka mea i hoʻāʻo i ka ʻoihana mokulele e hoʻāʻo e lawe i ka ʻāina ʻē, e hoʻomaka ana ma ka US.
"ʻO ka hoʻomākeʻaka o ka hoʻomākeʻaka i ka hoʻouka kaua i hoʻonāukiuki i ka manaʻo o ka poʻe," i ʻōlelo ʻo Bayliss. ʻOiai ʻaʻole e kū ana i nā laina mokulele, ua hōʻike nā pepa pāʻani kanaka āpau "i ka hana ʻana i mau hoaaloha hou a kū ʻia ma nā alanui e kamaʻilio e pili ana i ka hoʻouka kaua," wahi āna. "He milo paha ia ma aneʻi no kahi hoʻouka kaua."
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