E lilo hou ʻo VisitMalta i hoa hoʻokele mana o Manchester United e like me ka Malta Tourism Authority (MTA) a ua hoʻolaha ka Club i kā lākou hana hou ʻana i kā lākou hui ʻana me ka Club e hoʻolaha ana i Malta ma ke ʻano he wahi mākaʻikaʻi i kāna poʻe 1.1 biliona ma ka honua holoʻokoʻa.
He pilina koʻikoʻi ko Manchester United a me Malta, i hōʻike ʻia e ka mōʻaukala lōʻihi me Malta e hoʻokipa haʻaheo ana i ka hui kākoʻo o Manchester United kahiko loa.
Ma o kēia kuʻikahi hui, e pōmaikaʻi ka brand VisitMalta mai ka hoʻolaha ikaika ʻana i ka wā o nā pāʻani home o ka Club a me nā ala kūʻai kikohoʻe, ka pāpaho a me nā pāpaʻi paʻi ʻia a puni ka honua. Ua hoʻolaha ʻia ka nūhou o ka hana hou ʻana ma kahi hanana paʻi kūikawā i mālama ʻia ma Old Trafford ma Manchester, ma ke alo o Hon Clayton Bartolo, Kuhina no ka mākaʻikaʻi, Mr Anthony Gatt, Kakauolelo Paʻa i loko o ka Ministry for Tourism, a me Mr Carlo Micallef, Luna Nui o MTA .
Ua haʻi aku ʻo Hon. Ua ʻōlelo ʻo Bartolo i ka "Reaffirming MakaikaiMalta e like me ka Official Destination Partner o Manchester United e alakaʻi i ka hoʻonui ʻana i ka ʻike a me ka hoʻonohonoho kūʻai ʻana ma kahi pae i ʻike ʻole ʻia no nā mokupuni ʻo Maltese ʻaʻole wale ma ʻEulopa akā ma nā mākeke lōʻihi e like me ʻAmelika, Asia a me ka Middle East. Manaʻo wau e hoʻopaʻa ʻia kēia kuʻikahi hui i nā manaʻo o Malta i ka hoʻokumu ʻana iā ia iho ma ke ʻano he kikowaena no ka maikaʻi o ka mākaʻikaʻi haʻuki i nā makahiki e hiki mai ana.
"I loko o nā mahina o ka maʻi maʻi, pono ka MTA e noʻonoʻo i waho o ka pahu e hoʻonui i ka hiki o kēia hui ʻana, i ka manawa i kū ai ka haʻuki a puni ka honua."
“Ua hana ʻia kēia ma o nā ʻano hana like ʻole, o ke ʻano kikohoʻe, i manaʻo ʻia e hāʻawi i ka ʻike, ka hoʻopili ʻana a me ka ʻike ʻana i ka nani o nā mokupuni ʻo Maltese ma waena o ka waihona punahele o Manchester United a puni ka honua, ʻoi aku hoʻi ma ka ʻāina ʻĀsia, kahi i ʻike ʻia ai ʻo Manchester United o na hui ha'uki ikaika loa. Ke hele nei mākou i loko o nā makahiki ʻelima e hiki mai ana o kēia ʻaelike hui, ke kakali nei mākou i ka ʻimi ʻana i nā manawa i hoʻohana ʻole ʻia ma mua e hoʻomau i ka hoʻonui ʻana i kēia hui honua, "wahi a MTA CEO Micallef.
Ua ʻōlelo ʻo Manchester United's Director of Alliances and Partnerships, ʻo Ali Edge, "ʻO Manchester United a me Malta e kaʻana like i ka mōʻaukala waiwai a hauʻoli mākou i ka hoʻomau ʻana i kā mākou hui pū me VisitMalta. Haʻaheo loa mākou i nā mea i loaʻa iā mākou i nā makahiki mua o ka hui ʻana, ʻoi aku hoʻi i ka manawa i kaupalena ʻia ai ka huakaʻi honua, a ke kakali nei mākou e hoʻomau i kēia hui kūleʻa no nā makahiki he nui e hiki mai ana.
Ua hoʻohui ʻo Manchester United's Partnership Performance Director, ʻo Liam McManus, "Mai ka hoʻomaka ʻana i ka hui like ʻo VisitMalta ua hoʻolako maikaʻi mākou i ka ʻike noʻonoʻo no Malta ma ke ʻano he huakaʻi huakaʻi. Ua kōkua kēia i ke kūkulu ʻana i kumu paʻa e hoʻonohonoho pono ai iā Malta e hoʻihoʻi hou mai kahi manawa o ka haunaele a hoʻōla koke i ka maʻi maʻi.
E hoʻomau ʻo VisitMalta i ka paipai ʻana i nā poʻe Manchester United mai ka honua holoʻokoʻa e ʻimi i ka nani a me ka versatility o nā mokupuni ʻo Maltese mahalo i nā makana huakaʻi i kuhikuhi ʻia i loaʻa ma. kipaaloha.com.
Ua hoʻoholo ʻo Micallef "E hoʻonui ʻo VisitMalta i ka ʻike Manchester United e hiki ai i nā mea pāʻani pôpeku kūloko ke hoʻomaikaʻi i ka hui pū ʻana me nā Kula ʻo Manchester United Soccer, e kūkulu ana i ka ʻike a mākou i hāʻawi ai i nā poʻe pôpeku ʻōpio i ka makahiki i hala."
E pili ana i Malta
ʻO nā mokupuni lā o Malta, ma waenakonu o ke Kai Mediterranean, he home ia i kahi ʻano kupaianaha o ka hoʻoilina i kūkulu ʻia, me ka kiʻekiʻe kiʻekiʻe o nā UNESCO World Heritage Sites i kēlā me kēia lāhui-mokuʻāina ma nā wahi āpau. ʻO Valletta i kūkulu ʻia e nā Naita haʻaheo o St. John, ʻo ia kekahi o nā mākaʻikaʻi UNESCO a me ka European Capital of Culture no 2018. ʻO ka moʻomeheu o Malta ma nā papa pōhaku mai ka hale kūkulu pōhaku kūʻokoʻa kahiko loa i ka honua, a i kekahi o nā mea weliweli loa o ka British Empire. nā ʻōnaehana pale, a me ka hui pū ʻana o ka hale, ka hoʻomana, a me ka hoʻolālā koa mai ka wā kahiko, medieval, a me ka wā kahiko. Me ka lā maikaʻi loa, nā kahakai maikaʻi, ke ola pō maikaʻi, a me 7,000 mau makahiki o ka moʻolelo hoihoi, nui nā mea e ʻike a hana ai. No ka ʻike hou aku e pili ana iā Malta, Bus maanei. @visitmalta ma Twitter, @VisitMalta ma Facebook, a @visitmalta ma Instagram.
He aha e lawe ʻia mai kēia ʻatikala:
- Bartolo noted that “Reaffirming VisitMalta as the Official Destination Partner of Manchester United will lead to an increase in visibility and marketing coordination on an unprecedented level for the Maltese Islands not just in Europe but in other long-haul markets such as America, Asia and the Middle East.
- “This was done through various initiatives, of a digital nature, aimed at giving visibility, engagement and exposure to the beauty of the Maltese Islands across Manchester United's fan base around the world, especially in the Asian region, where Manchester United is recognised as one of the strongest sports clubs.
- “During the months of the pandemic, the MTA had to think out of the box to maximize the potential of this partnership, in a time when sport worldwide was at a standstill.
